MUSINSA holds preview of spring/summer 25 season
MUSINSA JAPAN Co., Ltd. Press release: September 27, 2024 MUSINSA holds preview of Spring/Summer 25 season Korean brands continue to gain popularity in the Japanese market Image
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Korean online fashion store “MUSINSA
https://bit.ly/4egI7Xv” will hold “25SS Musinsa Season Preview” from August 29th to September 1st, 2024. More than 30 Korean designer brands participated in the event held at Seongsu 4, Mushinsa Square in Seongsu-dong, Seongdong-gu, Seoul, attracting attention by displaying their new products for the 2025 spring/summer season for the first time. “Season Preview” was held for the third time following the 2015 Spring/Summer and 2024 Fall/Winter seasons. A total of more than 50,000 visitors visited the venue, where you can quickly check out new products from a variety of brands, from popular Korean designer brands to up-and-coming rising brands, and it was an opportunity to prove its popularity. Ta. For the first time, buyers from domestic and international select shops were invited to the “Season Preview” event, which was provided as an opportunity to support the development of Korean brands in the global market. In order to promote the growth of exhibiting brands, a fashion showroom and convention were set up within the venue to accommodate B2B transactions, making it a successful new format event. Auntie Rosa, a participant from Japan, said, “Interest in Korean fashion brands is increasing greatly among young Japanese people, and in this Mushinsa season preview, we can get a feel for the free individuality of Korean fashion.” “We were able to do that,” he said, giving high praise. Buyers from UNITED ARROWS and TOMORROWLAND also commented, “At the season preview, I encountered many Korean brands with growth potential, and I was impressed by the quality, production, and scale of the events that Musinsa handles.” said. Approximately 70 buyers from the Japanese fashion industry participated, showing their keen interest in Korean fashion. Musinsa regularly holds showrooms in Tokyo to support its expansion into the global market. Utilizing the global network it has cultivated over the years, the company plans to continue providing a platform for interaction between Korean brands and overseas buyers, thereby laying the foundation for Korean brands to achieve success in overseas markets. Traditionally, offline events such as fashion weeks have been dominated by a “unidirectional” presentation format, where brands unilaterally announce new products mainly on the runway. “Mushinsa Season Preview” will allow various stakeholders involved in the fashion ecosystem, such as customers, brands, distributors (buyers), and fashion industry stakeholders, to communicate in two-way, real-time, by fusing offline and online. We aimed to create a place where people could do the following. It was an opportunity to not only catch up on new trends in the Korean fashion market quickly, but also receive high praise as a place to see the global potential of Korean fashion.
https://prcdn.freetls.fastly.net/release_image/71607/58/71607-58-b98bc406a2d5dee8005e1b48b8793ac7-2672×2700.jpg What is MUSINSA “MUSINSA”, which disseminates the charm of South Korea’s latest fashion and culture to the world, will open its online store “MUSINSA GLOBAL STORE” in July 2022.
https://global.musinsa.com/jp/ ” launched. In April 2023, a pop-up store will be held in Harajuku, Tokyo, with many celebrities from Korea and Japan visiting. It was a huge success and made its name known throughout Japan. Its popularity knows no bounds, and it is constantly receiving love calls from various Korean brands.As of February 2024, the number of Korean fashion brands that have entered the GLOBAL STORE has increased to approximately 1,500 brands, and the number will continue to increase. We plan to increase the number of stores.
