[UCC Ueshima Coffee Co., Ltd.] Fresh cream specialty store “Milk” will be releasing a new “Cafe Latte with Hokkaido Fresh Cream” on October 14th, supervised by Taste! Tasting experience event held at Tokyo Solamachi from October 12th to 14th
UCC Ueshima Coffee Co., Ltd. Press release: September 27, 2024 Fresh cream specialty store “Milk” will be releasing a new “Cafe Latte with Hokkaido Cream” supervised by Taste on October 14th! A tasting event will be held at Tokyo Solamachi from October 12th to 14th. The UCC BEANS & ROASTERS recap canned “Café Latte”, which celebrated its 10th anniversary as a brand, now has a smooth milky taste. UCC Ueshima Coffee Co., Ltd. (Head office: Kobe City, Hyogo Prefecture, Capital: 1 billion yen, President: Fumihiko Asada, hereinafter referred to as UCC) will celebrate its 10th anniversary this fall. UCC BEANS & ROASTERS ”Brand “UCC BEANS & ROASTERS Cafe Latte Recap Can 375g” will be renewed and released on October 14th (holiday/Monday). At the same time, to commemorate the 10th anniversary, fresh cream specialty store “Milk” supervised the taste “UCC BEANS & ROASTERS Cafe latte with Hokkaido fresh cream can 375g” will be on sale for a limited time. Furthermore, in conjunction with the release, a tasting event will be held for three days from October 12th (Saturday) to October 14th (holiday/Monday) at Tokyo Solamachi East Yard basement 3rd floor event space 12. Image
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collaborated with the fresh cream specialty store “Milk” for the first time in the coffee category. “Milk”, a fresh cream specialty store, was opened in July 2017 and is a sweets specialty store that focuses on fresh cream, focusing on Hokkaido fresh cream, blends, and manufacturing methods to create truly delicious fresh cream. Noting the affinity between the “smooth milky feel” of “UCC BEANS & ROASTERS Café Latte Recap Can 375g” and the richness of fresh cream, we asked the fresh cream specialty shop “Milk” to supervise the taste. We use Hokkaido-produced cream and add a touch of condensed milk to achieve a “relaxing creaminess.” For a limited time only, enjoy this dessert-like cafe latte. The package clearly communicates the collaboration by featuring the cute cow logo of the fresh cream specialty store “Milk” and a blue stripe. “ UCC BEANS & ROASTERS What is unique about this brand is that it has a high purchase rate from men in their 20s and 30s. (Main buyers in the coffee category = men in their 40s and 50s) Through collaboration with the fresh cream specialty store “Milk,” we will strengthen our approach to young people, who are difficult to reach in the coffee category. ■Hurry up before the release! Tasting experience event Prior to its release, we have prepared a place for you to experience the taste of the product as soon as possible for three days starting October 12th (Saturday). Project overview: ・Name: UCC BEANS & ROASTERS Two new cafe latte products tasting event ・Contents: Tasting of “UCC BEANS & ROASTERS” brand “Cafe Latte Recap Can 375g” and “Cafe Latte Recap Can 375g with Hokkaido Fresh Cream” We offer SNS posting campaigns, photo spots, etc. ・Venue, schedule Venue: Tokyo Solamachi East Yard, B3F 12, Event Space (1-1-2 Oshiage, Sumida-ku, Tokyo) Date: October 12th (Saturday), 13th (Sunday), 14th (holiday/Monday) 10:30-18:30 ・SNS posting campaign: For those who post on SNS with the designated hashtag at the venue, we will give away a set of 2 bottles of “UCC BEANS & ROASTERS Cafe Latte Recap Can 375g” and “UCC BEANS & ROASTERS Cafe Latte Recap Can 375g with Hokkaido Fresh Cream” limited to the first 700 people. Get a present! *Contents are subject to change without notice. ■Limited to UCC official online store! [Limited quantity] 2 types of cafe latte recap cans & Dacquoise fresh cream specialty store “Milk” collaboration set To commemorate the
collaboration, a limited edition of 150 assorted sets will be sold exclusively at the UCC official online store starting from the product release date, October 14th (holiday/Monday). [Contents] ・“UCC BEANS & ROASTERS Cafe Latte Recap Can 375g” ・“UCC BEANS & ROASTERS Hokkaido fresh cream cafe latte re-cap can 375g” ・Sweets sold at the fresh cream specialty store “Milk” (Milky Dacquoise) ・UCC original character tumbler [Sales price] 1,500 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/74056/189/74056-189-c671bf43933f25929358aacc2be0f919-1281×1281.png Through the development of the “UCC BEANS & ROASTERS” brand, UCC will respond to the diverse needs of our customers and, as a specialty coffee manufacturer, will propose the appeal of latte, new drinking scenes, and ways to enjoy it. UCC BEANS & ROASTERS Cafe Latte Recap Can 375g” Product Overview
https://prcdn.freetls.fastly.net/release_image/74056/189/74056-189-7043e5319c1a0fe17e24018df08d0466-2025×2700.jpg Product features Comfortable and stylish. The taste of a relaxing cafe. Smooth milk cafe latte – The balance of coffee and milk has been adjusted to create a new taste that brings out the smooth milky feeling! ・Enjoy the milky taste and sweetness that milk beverage recap can users seek. (A rich milky taste that meets the standards for milk beverages) ・100% freshly ground regular coffee. Caffe latte made with espresso. ・The package design emphasizes the sizzle of the latte and the dynamic feel of the milk, greatly promoting the milky feel. Release date Monday, October 14, 2024 Calorie 43kcal (per 100g) Suggested retail price 190 yen (excluding tax) Number of cases 375g×24 cans Sales region/channel Channels centered on convenience stores, mass retailers, and online shops nationwide Target Men in their 20s to 40s who want to enjoy the taste of cafe latte at a shop easily and stylishly “UCC BEANS & ROASTERS Cafe latte with Hokkaido fresh cream can 375g” Product overview
https://prcdn.freetls.fastly.net/release_image/74056/189/74056-189-82777f82b5bd37ccc6b5af8e8e3ed91d-2025×2700.jpg Product features Comfortable and stylish. The taste of a relaxing cafe. Collaboration project with fresh cream specialty store “Milk” ・Taste supervised by fresh cream specialty store “Milk”! Uses cream produced in Hokkaido. ・Enjoy the milky taste and sweetness that milk beverage recap can users seek. (A rich milky taste that meets the standards for milk beverages) ・100% freshly ground regular coffee. Caffe latte made with espresso. Release date Monday, October 14, 2024 *Limited time Calorie 46kcal (per 100g) Suggested retail price 200 yen (excluding tax) Number of cases 375g×24 pieces Sales region/channel Channels centered on convenience stores, mass retailers, and online shops nationwide Target ・Women in their 20s to 40s who want to take a break with the sensation of a dessert drink ・Users who don’t like the bitter taste of coffee but want to drink coffee About the fresh cream specialty store “Milk” Fresh cream specialty store “Milk” opened in July 2017 Commitment to Hokkaido-produced cream, blend, and
manufacturing method A sweets specialty store that focuses on fresh cream, in pursuit of truly delicious fresh cream. Currently, we have our main store in Solamachi, Tokyo, and 4 stores in Tokyo and Yokohama We continue to share the deliciousness of Japanese fresh cream with the world.
https://prcdn.freetls.fastly.net/release_image/74056/189/74056-189-41964f7c11bb1cc47070774b5d669abb-745×745.jpg Fresh cream specialty store “Milk” brand site:
https://www.opefac.com/takeout-or-ec/milk/ ■Related URL ・“UCC BEANS & ROASTERS” brand site: https://www.ucc.co.jp/beans-and-roasters/ ・UCC official online store: https://store.ucc.co.jp/ [Contact information for inquiries from general customers regarding this matter] UCC Ueshima Coffee Co., Ltd. Customer Representative TEL: 078-304-8952 WEB: https://www.ucc.co.jp/customer/