[Subscription where you can discover miso from all over Japan] Craft miso soup regular service “MISOBOX” will be on sale on the official website from Monday, September 30, 2024!
MISOVATION Co., Ltd. Press release: September 30, 2024 [Subscription where you can discover miso from all over Japan] Craft miso soup regular service “MISOBOX” will be on sale on the official website from Monday, September 30, 2024! Partnered with 21 miso breweries across Japan. Bringing the taste of local traditions that are disappearing to the younger generation.
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-17de0b4d68311603ba124ac168b2462f-3746×2500.jpg
(https://misovation.com/pages/misobox). In partnership with 21 miso breweries across Japan, we aim to revitalize Japan’s miso culture by delivering the traditional tastes of local regions that are
disappearing to younger generations through an online and subscription service. What is regular craft miso soup service “MISOBOX”? MISOBOX is produced in small quantities throughout Japan, and “Craft miso soup” that is not generally distributed in supermarkets etc. It is a subscription service that delivers the following on a regular basis.
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-9974db3188912af9bd22e3dc8f39da7b-3746×2500.jpg “Craft miso soup” that is not generally distributed in supermarkets etc. The concept is “ New miso soup experience ”. Everyone will be surprised by the unknown regional diversity and functionality of miso. We deliver delicious, high-quality freeze-dried miso soup carefully selected by miso sommeliers and nutritionists with the desire to overturn the existing stereotypes of miso soup.
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-1addc63ffc9776e92445560098aef064-3746×2500.png The concept is “a new miso soup experience” MISOBOX is here Features 1) A large collection of over 60 types of craft miso soup that are not generally available
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-efe3b7b20998e0039c9c468114f1e873-3746×2500.png More than 60 types of craft miso soup delivered The craft miso soups sold at MISOBOX are special and rare miso soups that are not generally available in supermarkets. We have selected a variety of craft miso soups using local miso and ingredients that are popular throughout Japan, such as Shinshu miso, Tsugaru miso, Hatcho miso, and Kyushu barley miso. Enjoy the regional flavors that can only be found here. Feature 2) Different products delivered every month
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-132d593ec70d3404d7525f542cb92832-3750×2500.jpg Every month you will receive a random product from over 60 types Randomly selected and delivered every month from a total of over 60 types. Which should we do today? You can enjoy it while enjoying it. Feature 3) Freeze-drying method that is always easy and delicious
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-ee983124bdd9226f4395a5b70fe84a19-1440×1230.png Freeze-dried, so just add hot water when eating Because it is freeze-dried, it can be stored at room temperature. Just add hot water when eating. You can easily enjoy authentic craft miso soup even when you are busy. Feature 4) Miso breweries from all over Japan
participate
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-1aaf35ee8e7c794e341fab494d856e3e-3746×2500.png Partnership with 21 miso breweries across Japan To protect the miso culture that is rooted in the region. We are working with miso breweries from all over Japan who continue to maintain long histories and traditional manufacturing methods. Through MISOBOX, we will work to revitalize the miso industry, which is also a cultural asset of Japan. Feature 5) Supervised by a nutritionist and miso sommelier
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-5a3ca58822f402d385a90ee573f891a2-3750×2500.jpg Carefully selected products under the supervision of a nutritionist and miso sommelier Products are selected by nutrition and miso professionals. Miso, made using traditional methods, is a fermented food that regulates the intestinal environment, and when eaten as miso soup, it is a modern superfood that provides a wealth of nutrients. Supports daily intestinal activity and nutritional intake. During the pre-sale, more than 4,000 meals were sold in about 3 weeks!
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-86530a2cb81943f0ecd3094970e27983-1600×704.png Achievements during pre-sale at Makuake This service, which is based on the concept of “a new miso soup experience,” will be available from September to November 2023 on Makuake, a support purchase platform where new product lovers gather. /”
style=”text-decoration:underline;color:#666;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”> Pre-sale carried out. We also carried out
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-4de7f36c321c27bce4e34fb08fbb8871-3746×2500.jpg POPUP in Harajuku
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-d387c522131d563348e41b034440c993-3746×2500.jpg POPUP in Harajuku As a result, there was a lot of response right after the start, and on September 25th 12:00 Only about 30 minutes from the start of the project Achieved the target amount. Makuake daily ranking 1st place (*Gourmet Category_As of September 26, 2024) was also awarded. After about 3 weeks Cumulative sales exceeded 4,000 meals. Final support purchase amount 2.24 million yen, number of support purchasers 297, goal achievement rate 1120% achieved. In the existing miso soup market, the main customer base is people in their 50s to 80s, but MISOBOX 20s to 40s Most of the purchases were made by relatively young people, and the sales result shows signs of new market development. Based on the response and feedback from the pre-sales, we have refined this release in the form of a regular craft miso soup, and have now officially released it. Development background
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-f283cea95013168b7c3fe1bf4c3fc319-3746×2500.jpg Miso breweries across Japan that continue to preserve traditional manufacturing methods and taste MISOBOX is a service that was launched with the idea of “I want people to know more about the diversity and functionality of miso.” In fact, it is said that there are approximately 1,200 miso breweries across Japan, but most of them are unknown. There are many miso breweries that have a history of over 100 years and continue to maintain traditional manufacturing methods and fermentation techniques. Just like sake, wine, and craft beer, a wide variety of miso with different tastes, colors, and aromas are produced in miso breweries across the country. However, the domestic miso market is shrinking year by year, and miso breweries are closing down one after another. It is said that more than 400 miso breweries have closed down in the last 35 years in Japan.
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-0cdbd6ab8cba492b037012e0d3b80ad1-3746×2500.png The number of miso manufacturers is decreasing year by year MISOVATION representative Saito graduated from Tokyo University of Agriculture, which is one of the few universities in Japan that has a brewing department. Many of us are alumni of miso breweries, and because of these connections we have actually visited miso breweries all over Japan. I was amazed by the traditional manufacturing methods and long history, such as the raw miso manufacturing method that does not involve heat sterilization, the natural brewing that ferments in the natural climate, and the wooden barrel fermentation method that has been passed down from generation to generation. As a cultural asset that should be protected, I felt that I needed to do something about this situation. On the other hand, the market for miso is shrinking, but not only does it contain 40 types of nutrients, but it is also a fermented food, so it has been attracting attention in recent years as a superfood that goes beyond being a seasoning. In recent years, various papers and research results have been published regarding the functionality of miso, and it has become scientifically clear that miso is good for the body. Through the diversity and functionality of miso, we may be able to once again revitalize Japan’s miso industry while contributing to extending healthy lifespans around the world. We have proceeded with development with this in mind. Through MISOBOX, we hope to provide a new miso soup experience that lets you enjoy the diversity of miso from all over Japan and improve your nutritional status with miso soup. MISOBOX service overview Service name: Regular delivery of craft miso soup MISOBOX Price: Regular 10 meal set 3,480 yen including tax ( *First-time 2,480 yen campaign until October 31st! ) 20 regular meal set 6,600 yen including tax 30 regular meal set 9,660 yen including tax Gift 10 meal set 3,650 yen including tax 80 meal set for corporations 23,920 yen including tax ※Shipping fee is separate Contents: Approximately 10g per serving Sales start date: Monday, September 30, 2024 Service site:
https://misovation.com/pages/misobox We look forward to hearing about miso MIISOVATION collaborates with miso breweries across Japan to spread the word about the nutrients and functionality contained in miso, as well as the diversity of miso production methods, tastes, and aromas in each region. We can provide information from our in-house nutrition experts and miso sommeliers. It is also possible to connect with affiliated miso breweries across Japan and visit actual traditional miso manufacturing sites. Please feel free to contact us.
https://prcdn.freetls.fastly.net/release_image/73369/19/73369-19-ebbdb286b7ad8136c6db66240da77a41-718×718.jpg MISOVATION Co., Ltd. MISOVATION Co., Ltd. is a food tech company that develops next-generation miso soup and miso soup experience services using IT and nutrition technology, with the vision of “innovating preventive medicine around the world through Japanese food.” . In order to extend healthy lifespans through the functionality of miso, which has been attracting attention in recent years, we have collaborated with traditional miso breweries across Japan, of which there are said to be approximately 1,200, to produce completely nutritious miso soup “MISOVATION” and craft products. We plan, develop, and sell miso soup regular delivery service “MISOBOX.” Company name: MISOVATION Co., Ltd. Location: 3-1-3 Nihonbashi, Chuo-ku, Tokyo xBridge-Global Representative: Representative Director Yuto Saito Established: March 2021 Business details: Planning, development, and sales of next-generation miso soup and miso soup experience services using IT and nutritional technology URL: https://misovation.com ・Selected for the 4th Camps Acceleration Program sponsored by Hiroshima Prefecture ・JA Accelerator 3rd period Excellence Award ・ICC Summit KYOTO 2022 D2C & Subscription Catapult Prize Winner ・Selected Startup Overseas Expansion Program “SCAP” ・Selected for the first period of “J-StarX” sponsored by the Ministry of Economy, Trade and Industry ・Global business co-creation program “Well-BeingX” adopted ・Selected as Nikkei Cross Trend “100 Companies Creating Future Markets [2024 Edition]” ・Winner of the 5th “K,D,C,,, Food Challenge” sponsored by Future Food Fund Born in 1994. Born in Miyazaki Prefecture. Nutritionist. Engaged in research on molecular nutrition and umami at the Faculty of Applied Biological Sciences, Tokyo University of Agriculture. After graduating from university, worked at Kagome Co., Ltd. and Recruit Career Co., Ltd. (currently Recruit Co., Ltd.). Through her experience caring for her grandfather, who suffered from severe dementia, she realized the importance of being healthy before getting sick. Aiming to extend a healthy lifespan by maintaining optimal nutritional status through food, we focused on miso, which has over 40 types of nutrients, is a fermented food, and has functionality to treat various diseases. Founded MISOVATION Co., Ltd. in 2021 to promote preventive medicine through Japanese food culture assets such as miso.
