[IGA Co., Ltd.] First event in Tohoku! From concerts to musicals to collaborations with kimonos. We will be holding a large-scale event where you can enjoy fashion beyond the boundaries of industry!
IGA Co., Ltd. Press release: September 30, 2024 First time in Tohoku! From concerts to musicals to collaborations with kimonos. We will be holding a large-scale event where you can enjoy fashion beyond the boundaries of industry!
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URL: https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-5b96c7a80e79513d1602b05441d4a833-1697×1132.jpg The theme of this year’s fashion show is “Colorful – Brightly shining.” Everyone has their own individuality, which comes in various shapes, colors, and methods. The theme was created with the hope that the precious jewel of individuality would shine. It included a story that involved finding one’s own individuality (color) through the events of the day, and the production was unique in that it naturally drew in not only the performers but also the viewers. Supporting student success We have also put even more effort into working with local schools and vocational schools, resulting in a program where the individuality of the students shines through. ◆Miyagi Bunka Fashion College◆ The participants fully demonstrated their knowledge of fashion and the latest trends learned at school, as well as their individuality and sense, to come up with mixed coordination that transcends the boundaries of brands, and then actually wear them and walk down the runway to show them off. With the cooperation of a.v.v, Global Work, Chao Panic Tipi, Green Parks Fuwa, and Retro Gallery, all of which have stores in Aeon Mall Natori, we proposed a new fashion that combines each brand with axes femme. Whether you have worn axes femme before or not, this runway will give you an opportunity to expand your coordination.
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https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-ab53e744f68a2d07c820060b37affb9e-1920×1080.jpg ◆Sendai Beauty Art College◆ The event in which makeup and hair arrangements are done by students from beauty schools at the venue has always been very popular, and this time as well, we had students from Sendai Beauty Art Schools help with hair arrangements. Everyone who participated seemed very satisfied with the arrangement, which was tailored to each person based on the atmosphere of the clothes they were wearing and the image of the arrangement they wanted to try.
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-01c5fbb0b03832dc1dc6c585e3790e30-3900×2925.jpg This is a place where students can put their special skills and what they have learned at school to practical use, and it not only helps students improve their own skills, but also helps them realize their own special skills and what they want to do through this experience, which helps them find employment later. It also provides an
opportunity to think about activities and the future. We plan to further expand this initiative in the future so that it can become a place that connects companies and students. Efforts to connect with other industries through “fashion” Beyond the framework of apparel, we are collaborating with various industries to create axes femme and enjoy fashion. The members of Seiha Dance Academy who performed wonderful dances wore junior clothes from the Idolly series and axes femme as costumes, and the members of the Natori Children’s Musical also wore clothes from axes femme. They performed a wonderful musical. Recently, there has been an increase in the number of people in various dance and drama classes wearing Axes Femme as costumes, and we hope to help those who shine on stage look even more attractive with fashion.
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-6a45f1193870716ca0c6ee5ba2d91485-1737×1159.jpg Members of Seiha Dance Academy dancing wearing clothes from the Idolly Series Junior
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-e171bdade614118cda2013efc7e2954e-1864×1244.jpg They livened up the whole venue with cuteness and energy
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-e834e9af00f827ca86174a4e2433acf9-1882×1256.jpg Natori Children’s Musical who performed the musical wearing axes femme clothes
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-adb9040226832f302c94b1a2054cb663-2084×1390.jpg Wear axes femme clothes for a wonderful look that matches your world view The fashion show runway was also decorated with collaborations with people from different industries. In addition, everyone from Seiha English Academy walked the runway wearing axes femme clothes, and in a collaboration project with kimono specialty store
“HANAGOROMO”, a mix coordination of Japanese and axes femme was performed using actual kimonos. It attracted attention. This was our first attempt at collaborating with Shimamura Musical Instruments, and we had a wonderful performance. I was captivated by the gorgeous fashion show in which participants walked down the runway to the wonderful sounds of saxophone and clarinet reverberating throughout the venue.
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-7c29e62a81a3c1f7cf9b7236182d61a7-1609×1901.jpg Everyone from Seiha English Academy also walked the runway wearing axes femme
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-10dd7efc4727657fb58a9c004609518d-2656×2700.jpg A collaboration with kimono specialty store “HANAGORMO” has been realized. A mix coordination of Japanese x axes femme has been born.
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-d6434b589ffb615eb2725508c936accf-1472×982.jpg Collaboration with Shimamura Musical Instruments. We held a mini concert.
https://prcdn.freetls.fastly.net/release_image/41473/124/41473-124-181c370d7a9705b4623c0de36e6bd845-3900×2925.jpg Runway BGM is also played live! The fashion show has continued to grow from an “axes femme fashion show” to a “fashion show attended by local shopping centers and local people” to an “event that connects other industries through fashion.” The second “Your Stage” event will be held in Fukui, the birthplace of the company, in October. We will continue to strengthen our efforts nationwide so that this fashion show can evolve into “your stage” where everyone can shine, regardless of age, nationality, body type, gender, or industry. IGA Co., Ltd. 6F Ginza Ohmi Building, 3-7-3 Ginza, Chuo-ku, Tokyo 104-0061 Press person TEL: 0120-365-765 FAX: 03-6263-2505 Mail:
axesfemme-press@iga-group.com