Hometown Choice begins accepting donations of furniture from Japan’s top brand “Arflex” as a thank-you gift for hometown tax payments for the first time

Trust Bank Co., Ltd. press release (2024.10.01) Trust Bank Co., Ltd. Hometown Choice begins accepting donations of furniture from Japan’s top brand “Arflex” as a thank-you gift for hometown tax payments for the first time ~ Limited publication in Furusato Choice, full cooperation from Asahikawa Furniture Industry Cooperative Association, Asahikawa, Hokkaido In order to develop and improve the city’s local industry, applications begin today, October 1st. Asahikawa City, Hokkaido (Mayor: Kansuke Imazu, hereinafter referred to as “Asahikawa City”) and “Furusato Choice”, one of the largest comprehensive hometown tax sites in Japan (
https://www.furusato-tax.jp/

Trust Bank Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Kenichi Kawamura, hereinafter referred to as “Trust Bank”), which plans and operates “Furusato Choice”, is offering Japan’s top furniture brand “Arflex” as a thank you gift exclusive to Furusato Choice. Furniture will be posted as a thank you gift for donations to Asahikawa City, Hokkaido, and applications will begin today, October 1st (Tuesday). This is the first time that Arflex furniture has been used as a thank-you gift for hometown tax donations. At the Asahikawa Factory, all aspects of making Arflex sofas, from cutting the fabric to assembling them, are carried out, and with the full cooperation of the Asahikawa Furniture Industry Cooperative Association, we were able to handle them as thank-you gifts. Furusato Choice aims to increase the number of fans in the region by introducing thank-you gifts that are attractive to the region, and to lead to the development and improvement of local industry.As both parties have the same goals, they decided on this initiative. It has started.
https://prcdn.freetls.fastly.net/release_image/26811/1304/26811-1304-0a2fa1419a0bc2d27a369d718ffc6d8d-800×533.jpg  Arflex is a furniture brand that was launched in Japan in 1969 by its founder, who learned the philosophy of modern furniture and the way of comfortable living in Italy. The idea of ​​“furniture that can be used for a long time with peace of mind” Under this philosophy, we pursue simple design, high durability, and ease of maintenance in all products. We offer a fulfilling lifestyle through high-quality furniture that you will love more and more as you use it. Official website: https://www.arflex.co.jp/  Asahikawa Furniture is characterized by its design, functionality, and products made from high-quality wood. Many of the furniture is simple and sophisticated, using solid wood, and is highly durable. In addition, in order to increase brand value, we maintain thorough quality control and continue to improve our technology. We actively exhibit at domestic and international exhibitions, contributing to increasing the popularity of Asahikawa Furniture. In addition, we are deeply involved in the local wood industry, We aim to develop the next generation furniture industry by promoting sustainable furniture manufacturing that utilizes local forest resources, training young craftsmen, and holding design contests . Furthermore, the Asahikawa Furniture Industry Cooperative Association is working to revitalize the local economy by continuing to provide furniture that suits modern lifestyles while leveraging tradition and technology.  Furusato Choice launched its service in 2012 as Japan’s first hometown tax donation portal site, and has been working with local residents to co-create local possibilities. Providing gifts to donors as a thank-you gift for hometown tax payments has the important aspect of leading to profits for businesses and producers who support local industries and revitalizing the local economy. In order to spread awareness of the appeal of local specialties and continue to create local fans, we would like to contribute to delivering the spirit of high-quality manufacturing and the splendor of products such as Arflex to as many people as possible. That’s what I think. In the future Furusato Choice works with local governments, businesses, and producers to co-create measures to enhance local brand power, and by widely disseminating the appeal of world-class products, we aim to create an independent and sustainable regional economic zone. We will contribute . [Comment from Tetsuya Fujita, Chairman of Asahikawa Furniture Industry Cooperative Association] “We are very pleased to welcome Arflex, one of Japan’s leading furniture brands, to Asahikawa City’s hometown tax program.Furniture is a part of people’s lives, and its value deepens over time.Asahikawa Furniture Industry The cooperative hopes that this new development will contribute to improving the brand power of the entire region. Taking this
opportunity, we will continue our efforts to let more people know about the appeal of Asahikawa Furniture. I’m coming.” □■ Overview of thank you items ■□
https://prcdn.freetls.fastly.net/release_image/26811/1304/26811-1304-0edacb634aefb52aa28aab5a9c536e0f-923×496.jpg ◆Thank you item name: Lounge chair ISLE ・Donation amount: 2,050,000 yen ・Start accepting donations: October 1, 2024 ・Application URL:
https://www.furusato-tax.jp/product/detail/01204/33408381?copy_key=e2c7979bd003f5cb9f283e08874c8322b171a418
https://prcdn.freetls.fastly.net/release_image/26811/1304/26811-1304-b4f31c9a7cf9413b06b845ce8864ad90-1003×564.jpg ◆Thank you item name: Stool BOCCONE ・Donation amount: 500,000 yen ・Start accepting donations: October 1, 2024 ・Application URL:
https://www.furusato-tax.jp/product/detail/01204/33408384?copy_key=e2c7979bd003f5cb9f283e08874c8322b171a418
https://prcdn.freetls.fastly.net/release_image/26811/1304/26811-1304-5373b8205b4f8843b1588e57dbe92041-1031×479.jpg ◆Thank you item name: Wooden dining table TAVOLO NAVEes ・Donation amount: 2,250,000 yen ・Start accepting donations: October 1, 2024 ・Application URL:
https://www.furusato-tax.jp/product/detail/01204/33408388?copy_key=e2c7979bd003f5cb9f283e08874c8322b171a418 ●About Asahikawa City Asahikawa is a city where nature and urban functions are in harmony. Asahikawa is a beautiful town surrounded by majestic mountains including the Daisetsuzan Mountain Range, with many rivers such as the Ishikari River flowing through it, and blessed with rich nature and seasonal scenery. Asahiyama Zoo conveys the brilliance of life, high-quality rice produced from fertile land, and sophisticated sake brewing that is also known as “Northern Nada”. In addition, Asahikawa City is an area where the furniture industry has developed since the Taisho era, and Asahikawa furniture, which boasts high technology and design, has received high praise both domestically and internationally. It is a hub city in northern Hokkaido where the manufacturing industry is developing. ●Trust Bank Co., Ltd. ( https://www.trustbank.co.jp/ ) The vision is to “create an independent and sustainable region.” Founded in April 2012, we launched Japan’s first comprehensive hometown tax donation website, Furusato Choice, in September of the same year. The site has grown to become one of the largest hometown tax donation sites in Japan, with over 1,700 local governments (as of March 2014), approximately 95% of the total, and the number of thank-you items available over 570,000 (as of March 2014). In November 2018, we formed a group with Change Co., Ltd. (currently Change Holdings Co., Ltd.) on the TSE Prime Market and entered the public tech business. In September 2019, we released “LoGo Chat”, a business chat for local governments, and in March 2020, we released “LoGo Form”, a no-code electronic application tool. In October 2011, we launched the e-commerce site “Meibutsu Choice,” which sells local Meibutsu. In addition, we are developing a local currency business that promotes local economic circulation, and an energy business that promotes local production and local consumption of renewable energy. *No. 1 in number of local governments that can apply and No. 1 in number of thank you items posted (as of September 2023, JMRO research)