[Produced by SHOPCOUNTER] Pop-up event “Hikari Palette” will be held in the long-established shopping street “Jiyugaoka Hikarimai” to provide a shopping experience that transcends generations
COUNTERWORKS Co., Ltd. Press release: October 1, 2024 [Produced by SHOPCOUNTER] Pop-up event “Hikari Palette” will be held in the long-established shopping street “Jiyugaoka Hikarimai” to provide a shopping experience that transcends generations. ~12 unique shops expressing the Showa, Heisei, and Reiwa eras will gather on October 13th (Sunday) and 14th (Monday/Holiday)~
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“Jiyugaoka Hikarimai” has adopted short-term rental of vacant spaces using SHOPCOUNTER as an association project since 2023 as an initiative to eliminate vacant lots during the coronavirus pandemic. As part of rebranding to improve the value of the shopping district’s facilities using SHOPCOUNTER, we held an event themed around sweets and cafes in May 2024, and the number of visitors was 1.7 times the usual number. . Reference) Past project production examples “Independent Lights” is a pop-up event featuring unique sweets and cafes set in the long-established shopping street “Jiyugaoka Hikarigai”
https://prcdn.freetls.fastly.net/release_image/13729/135/13729-135-9f4f1f16ad7c923231301dcf4f2484ae-3575×2475.png Under such circumstances, we will be holding the second pop-up event “Hikari Palette” produced by SHOPCOUNTER in conjunction with “Jiyugaoka Goddess Festival”, the largest town event in Jiyugaoka, which is held in early October every year and will be held for the 50th time this year. This time, we will introduce 12 shops related to food, fashion, and lifestyle, labeled with each year to represent the history of Jiyugaoka Hikari-gai, which opened after the war and passed through three eras: Showa, Heisei, and Reiwa. We invited. In addition, at this event, the candy store “Dagashiya Hikari” that expresses Showa retro, and the used record store “7inch Hayakawa” will be opened as part of the Sangyo University event collaboration student project. In the Jiyugaoka area, which has recently been attracting attention due to large-scale redevelopment, this shopping street has a retro atmosphere that makes you feel the weight of history. By bringing together the stores we have, we will strive to increase the
recognition of “Jiyugaoka Hikarimachi” and the value of the facility. [List of 12 store brands] *The Instagram account in parentheses Image
URL: https://prcdn.freetls.fastly.net/release_image/13729/135/13729-135-fdd3e463f464db8416475b041afa82f3-1000×1060.png Showa Retro ・UNISOLE (Sales of leather products using Soka leather, @soka_leather_savor ) ・7inch Hayakawa (Listen to and sell 7-inch records focusing on Showa songs, @7inch_hayakawa ) ・Dagashi Shop Hikari (selling 30 types of nostalgic candies) ・Illusion Cafe (sales of miniature miscellaneous goods) Heisei Nostalgia ・koedosanpo (Sales of handmade stylish and cute half-collars, Japanese miscellaneous goods, reused kimonos and obi, @koedosanpo ) ・Cosmetic Friends (Sales of German and French cosmetics, @cosmeticonline.cf ) ・SHIROtoKURO (Sales of organic and natural hair care products (styling products) with cute cat labels, @shirotokuro.official ) ・Naturly (In addition to selling original accessories and hair accessories, workshops will also be held at the same time. @natully_inst ) Reiwa Emotion ・matt.co × aiueo (sister’s handmade accessories sold, sister: @matt.co.sis , sister: @ai._.u.e.o ) ・NUALE (3 types of reed diffusers on sale, @nuale_officia ) ・Josakuya (Sales of system planner refills and original sticky notes, @h.h9797 ) ・otomonoya (Sales of handmade accessories using beads purchased from Korea, @otomonoya ) Event overview Hikari Palette Sponsored by Jiyugaoka Hikarigai
Planning/Production｜SHOPCOUNTER Period｜October 13th (Sunday) to 14th (Monday/holiday), 2024 Time｜12:00～18:00 Venue | 1-27-2 Jiyugaoka, Meguro-ku, Tokyo HP ｜
https://shopcounter.jp/magazine/feature/hikari-palette2024 ■About “Jiyugaoka Hikarimai” Jiyugaoka Hikarigai (https://www.hikarigai.com/) is a shopping arcade with more than 30 unique specialty stores ranging from jewelry and fashion to Japanese sweets and prepared foods. You can enjoy shopping at a variety of stores, from long-established stores that were founded right after the war to unique stores that follow trends. [Official SNS] Instagram:
https://www.instagram.com/jiyugaoka_hikarigai/ Facebook:
https://www.facebook.com/hikarigaijyugaoka
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https://prcdn.freetls.fastly.net/release_image/13729/135/13729-135-a2c667b4b607fd5cc04eed556df927b1-3038×1789.jpg ■List of rental spaces in “Jiyugaoka Hikarimai” You can hold a pop-up store in Jiyugaoka’s long-established shopping street, Jiyugaoka Hikari-gai, for as little as one day. We have carried out various projects such as pop-up stores, PR promotion events, and workshops. Please check the page below for details. URL:
https://shopcounter.jp/building/XSuued ■About SHOPCOUNTER
“SHOPCOUNTER” is a platform that allows you to reserve
stalls/exhibition locations for pop-up stores, events, exhibitions, etc. online. You can search and reserve a variety of commercial spaces such as shopping malls, supermarkets, department stores, shopping streets, train stations, office buildings, photo studios, and exhibition halls. As of the end of September 2024, approximately 70,000 tenants are using the service, and the range of industries is diverse, including apparel, miscellaneous goods, food, and lifestyle services. URL: https://shopcounter.jp/ [Official SNS] Instagram: https://www.instagram.com/shopcounter_official/ Facebook:
https://www.facebook.com/shopcounter/ X:
https://twitter.com/shopcounter LINE： https://lin.ee/0kTPU3Y ■About SHOPCOUNTER MAGAZINE Pop-up store opening support service
“SHOPCOUNTER” disseminates content on the themes of retail and technology. We provide information useful for businesses in the rapidly changing retail industry, including case studies and know-how related to pop-up stores in Japan and overseas, as well as the latest technology and use cases. URL: https://shopcounter.jp/magazine/ ■About COUNTERWORKS Trade name: COUNTERWORKS Co., Ltd. Location: MFPR Roppongi Azabudai Building 9F, 1-8-7 Roppongi, Minato-ku, Tokyo Representative: Naoki Sanpei, Representative Director and CEO Business content: Planning, development, and operation of “SHOPCOUNTER” and “SHOPCOUNTER Enterprise” Capital: 654 million yen (including capital reserve) URL: https://counterworks.co.jp/ [Official SNS] X:
https://twitter.com/counter_works