[TWO Co., Ltd.] Plant-based cheese “Ever Cheese”, the 5th product jointly developed by “2foods” and “Kagome”, which develops plant-based foods, will be released from October 1st (Tuesday)
TWO Co., Ltd. Press release: October 1, 2024 Plant-based cheese “Ever Cheese”, the fifth product jointly developed by “2foods” and “Kagome”, which develops plant-based foods, will be released on October 1st (Tuesday) Pursuing deliciousness such as “smooth and melting spread”. In addition to having zero
cholesterol, it has fewer calories and fat*1*2 compared to regular cheese.2foods store exclusive “Ever Cheese*4 Croissant Gratin” will be released on the same day
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(Cheese)/Natural cheese/Gouda, (Cheese)/Natural cheese/Cheddar, (Cheese)/Natural cheese/Parmesan, (Cheese)/Processed cheese Comparison of lipids *3 It expresses how you can eat lightly and without feeling guilty. *4 This product is not a dairy product. ■The concept of “cheese” is overturned! The birth of a plant-based cheese with a melt-in-your-mouth texture and rich richness and aroma “Ever Cheese” development background In recent years, with increasing interest in the global environment and social issues, “plant-based food” has been attracting attention as a sustainable food. Under these circumstances, TWO and Kagome concluded a comprehensive business partnership agreement in April 2021. TWO, which has unconventional ideas and utilizes the latest food technology, and Kagome, which has been pursuing the true value of vegetables for 125 years, have been jointly developing plant-based foods that leverage the strengths of both parties. I’m here. A representative product developed by both companies is the plant-based egg “Ever Egg.” Using carrots and white beans as raw materials, the two companies have created a new proprietary technology called “Vegetable Soft-boiled Manufacturing Method” (Japanese patent pending), which creates an amazing “fluffy texture.” A frozen type was announced in March 2022, followed by a room-temperature type, which is expanding its sales channels to supermarkets nationwide. In March of this year, we renewed the room-temperature type to make it even more delicious, and released our first derivative product, “Ever Egg Egg Salad Type (Filling).” We have continued to update our products and offer new food options. In this way, both companies have repeatedly considered the products they have developed with the hope of developing plant-based foods that will surprise people when they look at them and when they eat them, and that will interest as many people as possible. The one I did was the “Cheese” category. Plant-based products are appearing in various food categories, and cheese is one of them. The global plant-based cheese market is predicted to reach approximately USD 7,109 million by 2030, and is expected to continue expanding*5. Cheese is an ingredient that makes you want to generously sprinkle it generously on it because of its appealing appearance that whets the appetite and goes well with a variety of dishes. On the other hand, for those who are conscious of nutritional ingredients, there are concerns about the health effects of using too much. Therefore, the two companies worked together to develop a plant-based cheese that can be eaten in a variety of ways, without giving up the desire to eat it, and can be eaten lightly*3 even when topped with lots of cheese. *5 (Source): HORIZON Global Vegan Cheese Market Size & Outlook, 2023-2030 Pursuing the ideal taste just like “cheese” Focus on nutritional ingredients, such as lower calories and fat*1*2 compared to regular cheese “Ever Cheese” is a plant-based cheese that is “light and can be poured over
generously*3” with a focus on flavor, richness, aroma, and
spreadability. The “melty, melting” appearance will whet your appetite, and when you take a bite, you’ll be greeted with a rich, cheese-like aroma. In developing this plant-based cheese, both companies focused on bringing it closer to the “ideal taste.” Image
URL: https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-2ef5e96776458f6642b491b8b12531fc-1920×1080.jpg In general, when making plant-based cheese, it is difficult to make it stretch like cheese, but with “Ever Cheese” we aimed for a “melt-like spread”. We considered various raw materials and selected starch from among many. There are many types of starch, and I have tried many times to combine them with other ingredients. We derived the optimal combination from hundreds of compounding patterns and created the ideal “stretch” using our unique compounding ratio. A patent has been applied for this blending ratio. In addition, we sought to ensure that you can enjoy the cheese-like “taste” and “aroma” from beginning to end. We are particular about using soybean beverages to create a rich, cheese-like taste and depth of flavor. In addition, in order to express the appetizing taste not only in the texture of the cheese but also in its appearance, we used carrots to create a bright color similar to cheddar cheese. In addition, “Ever Cheese” is also unique in its nutritional content. Compared to regular cheese, it has about 32-52% less calories*1, about 62-71% less fat*2, and is
cholesterol-free. I have been able to turn off the factors that bother me when eating cheese.
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-677393d3439577efed1347730f9e255b-1920×1080.jpg *(Source) Japanese Food Standard Composition Table (8th edition) (released in 2020) Easy to arrange using plant-based cheese that is low in calories and fat!
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-248c973fe63383509abb006cb31ccad8-1921×1080.jpg The classic cheese dish, “cheese pizza” with a melty and rich taste
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-55907d4d1be697336745ea47a04306db-1920×1080.jpg “Cheese curry” with a touch of spiciness and mellowness ■2foods store limited “Ever Cheese *4 Croissant Gratin” released on the same day Along with the release of “Ever Cheese”, 2foods stores will release a limited menu “Ever Cheese * 4 Croissant Gratin” from October 1, 2024 (Tuesday). “Ever Cheese *4 Croissant Gratin” is a richly flavored bread gratin made with plant-based cheese “Ever Cheese.” You can eat 1/2 day’s worth of green and yellow vegetables such as broccoli and pumpkin*6, and enjoy a variety of textures. The bread portion contains one piece of 2foods’ original plant-based croissant “2Bread
Croissant,” which is approximately 55% lower in carbohydrates*7 and has 8g of protein, 1.05mg of iron, and 3.2g of dietary fiber. Masu.
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-ec41fe898515920b65073c92aa322cd9-1920×1080.jpg The 2Bread croissant has a rich and juicy flavor with plenty of ingredients, the rich and fragrant Ever Cheese, and the spicy tomato sauce with just the right amount of sourness intertwine to create a satisfying yet light*3 taste. This is a product you can enjoy. On the same day, we will also start selling “Ever Cheese *4 Croissant Gratin Mini Salad Set”. By enjoying it with a salad, you can enjoy a healthy set menu. *6 120g or more of green and yellow vegetables required per day [From Health Japan 21 (second edition)] *7 Approximately 55% less sugar (per plain bag) compared to croissants (regular type) (Japanese Food Standard Composition Table (8th edition) supplemented in 2023) ■Sales information Release date: October 1, 2024 (Tuesday) *Sold as Kagome’s commercial product from September 24th (Tuesday) Sales location: 2foods official online shop ( https://ec.2foods.jp/ ) 2foods 2 stores in Tokyo (Shibuya Loft store / Ginza Loft store) Various EC etc. Release date: October 1, 2024 (Tuesday) Sales location: 2foods 2 stores in Tokyo (Shibuya Loft store / Ginza Loft store) ■Product information *All products include tax.
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-f283977b0246e080a2b5d982b70642ee-2000×1600.jpg ・Product name: Ever Cheese ・Contents: 500g ・Storage method: Freezing ・Shelf life: 730 days (from date of manufacture before opening) ・Set contents/sales price: [2foods store sales] 1,600 yen [2foods official online shop] 1,800 yen (excluding shipping) [Various EC, etc.] Open price (excluding shipping fee)
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-d1b974ae6e3d0fd09ca28c23088976f7-3744×2434.png ・Menu name: Ever cheese croissant gratin ・Sales price: Eat-in 1,090 yen Takeout 1,070 yen ・Set: Salad set (mini size) ・Sales price: Eat-in 1,390 yen Takeout 1,365 yen ■Company information ■About 2foods 2foods is a brand that develops plant-based foods from Japan that will create the next generation of food culture. With the brand spirit of “There are always two things you want,” we create plant-based foods that stimulate your five senses and make your heart dance. We aim to create the ultimate food that not only provides delicious food that enriches people’s health, but also contributes to the health of people and the creation of an ethical society, and we will continue to disseminate a new culture. ・Official website: https://2foods.jp
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-084249afc87884252574ba48338565dd-2213×596.png ■About Kagome Co., Ltd. Since Kagome’s founding in 1899, we have cherished manufacturing that takes advantage of the deliciousness and nutrition of vegetables and fruits, which are the blessings of nature. With the vision of “From a tomato company to a vegetable company,” we aim to contribute to people’s health by continuously delivering a wide range of innovative products that take advantage of the value of various vegetables. https://www.kagome.co.jp/
https://prcdn.freetls.fastly.net/release_image/43581/158/43581-158-6d3e784514f9d83362269b6149f61655-450×240.png ■About TWO Co., Ltd. A food company that pursues the food of the future and operates “2foods,” which develops plant-based foods. With the motto “There are always two things I want,” we will update the value of all foods and realize the well-being of the earth and people. https://two2.jp
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