[FARM8 Co., Ltd.] SAKEPOST, a regular sake service, allows you to choose the sake that suits your taste from over 200 brands based on a database of 160,000 real tastes gathered from users through the “drinking impression posting function” Deploying new features to support
FARM8 Co., Ltd. Press release: October 1, 2024 SAKEPOST, a regular Japanese sake service, has developed a new feature that supports choosing the right alcoholic beverage from over 200 brands of sake based on a database of 160,000 real tastes collected from users through its “drinking impression posting function.” From 160,000 unbiased impressions collected through blind tasting without looking at the brands, we derived realistic taste expressions of over 200 brands of sake, and from the user’s
perspective. We suggest alcoholic beverages that suit your taste.
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https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-48e35724ce17e84ce9b5330e671a584b-1548×1164.png This is a regular service for sake delivered to the post that started in November 2021. In partnership with more than 90 sake breweries across the country, we have created an original pouch with a small single-drink size of 100ml containing 3 brands (6 brands depending on the plan) of local sake, which is loved in the region and is rarely distributed nationwide, so that you can taste and compare. Sake will be delivered to your post every month. The information on the back of the pouched sake that arrived contains only the basic information about the sake itself, and there is no information about the brand or sake brewery. You can taste the taste of sake without any preconceived notions, and access the page with information on the alcohol brand and sake brewery using the QR code on the back of the pouch.
https://sakepost.jp
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https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-8b8192fb70358f56e33adfc761c2b6e9-1288×624.png Mechanism for gathering impressions from users who have drunk it A feature of SAKEPOST is that it not only allows you to check the brand from the QR code, but also has a “Everyone’s Taste Data” function that allows you to share your impressions in a graph with people who have drunk the same brand, and everyone who has drunk the same brand can vote on this question. You can.
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-52309f76ded15ff987385e889d2e7a03-2304×692.png For example, this is how I feel about the alcohol I drank, but what do other people think? Since the image of alcohol is displayed as a graph and everyone’s impressions can be seen, even beginners can improve their knowledge of alcohol with confidence.
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-aaa53f21c1d05986e863052545e8de76-1302×1278.png Content of the question The content of the question is “What was your first impression of the aroma?” “What was the taste you felt at the first sip?” By answering with 4 choices, users were asked to answer questions about their first impressions of the sake. Impressions will be shared. The questions are set at 4-5 for each brand, and we sometimes use questionnaires to ask questions about what we would like to hear from the sake brewery. What is the new feature “Minna no Taste Navi”? A total of more than 160,000 votes have been cast since the launch in November 2021, and taste data from a user’s perspective of more than 200 brands of sake has been collected. Based on this database, you can compare the user votes of all over 200 brands of Japanese sake, and compare the similarities between brands, such as which alcoholic beverages have similar aromas and tastes to this brand, and find the one you like. You will be able to find alcoholic beverages that taste similar to the brand on your smartphone. Image
URL: https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-c88eeeade4236c5f2859ebd76620d11f-1336×446.png Added a “Search for brands similar to this alcohol” button below the brand information
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-54cdf0bcbe8a78a2c9a97b88ef5b5a3b-2100×1554.png Displays a list of alcoholic beverages that users feel are similar in aroma and taste At SAKEPOST, many people approach sake without preconceived notions through blind tastings without looking at the brand, and we have accumulated real data based on the pure taste of sake, and by utilizing this vast database, We express the taste of sake in a way that is closer to how users feel, and help users easily find the sake that is perfect for them. New sake list page established We have also created a new page where you can see a list of the brands that have been sent to users so far. https://sakepost.jp/sake Instead of searching for similar alcohol by brand, you can search by flavor, aroma, specific name of sake, prefecture of sake brewery, etc. to find your favorite brand. There are also over 10,000 messages from users to sake breweries.
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-d993fab4c7b1414fe4863d41d66f845d-2284×714.png Another very popular content is the “POST to Sake Brewery” function, which sends the voices of drinkers directly to the sake brewer. This feature is a limited menu that can only be used by users who have registered for the regular service, but it allows you to express your gratitude to the sake brewery in writing about your impressions of the drink, what kind of snacks it goes well with, and the taste of something you have never tasted before. I’ve heard a variety of voices, including: Furthermore, if you find it difficult to comment in words, you can also use the stamp function to convey your feelings to the sake brewery. Sake breweries can only reply once to the messages they receive, making it a platform for users and brewers to connect through sake. Since the launch of the SAKEPOST service, more than 10,000 user messages have been received by breweries, and breweries are also happy to hear directly from users. User impressions and messages are aggregated and provided free of charge to sake breweries as a paper report The impression graphs and messages collected from users are aggregated, printed on paper, and delivered to sake breweries as feedback. There are few opportunities for sake breweries, which are manufacturers, to directly listen to the voices of consumers, so we thought that if we could provide encouragement in our daily work and hints on sake brewing, we could play the role of a platform that connects users and sake breweries. We are continuing to return the sake to the sake brewery. (As of October 2024) *The following is an excerpt from a user comment report that is provided as feedback to sake breweries.
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-affa35903d76cdfcc70229c53183e074-1302×1278.png [Survey aggregation by brand] We ask users to answer 4-5 questions each time, and we tally up various answers such as how the alcohol tastes and smells, what food goes well with it, and the temperature range. We will deliver the graphed version to the brewery.
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-ec40d9151a619fe83a0ebb0439379f30-922×912.png We aggregate comments from users sent to the brewery using the POST function, including their place of residence, age, and gender, to find out who enjoyed the sake we brewed and with what kind of emotions. We received a large number of comments that let brewers imagine the scene of drinking sake, and we have delivered it to breweries as a paper medium that can be circulated and viewed even by brewers who are not accustomed to using computers or email. A platform to enjoy the diversity and encounters of sake It is said that fewer people enjoy sake than 30 years ago. It is true that the number of people who drink large amounts of alcohol may have decreased, but by comparing small quantities, we can learn about the unique characteristics of sake breweries, why they are loved by locals, changes in taste depending on the brewery’s location and environment, and the individuality of the sake brewers. I feel like more and more people are enjoying diversity and meeting new people. In order to create a system in which not only popular branded brands are sought after, but also local sake from small nameless sake breweries that are loved by locals, SAKEPOST creates a system that creates a system in which local sake from small nameless breweries is also sought after. When you focus on your own sensibilities, we will further develop it as a platform that brings you a little closer to the sake brewery.
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-b650a59366db68355aa4572dd9168b0e-2272×368.png SAKEPOST official website [ https://sakepost.jp 】
https://prcdn.freetls.fastly.net/release_image/29185/62/29185-62-bd3194c59bb6c465821f94aaa2191a30-797×690.png Planning and management FARM8 Co., Ltd. Head office: Nagaoka City, Niigata Prefecture Representative Director: Atsushi Kabasawa Established: February 2015 URL: https://farm8.jp *Alcohol sales will be carried out by affiliated company FERMENT8 Co., Ltd.
