Horiguchi Coffee exhibits at Asia’s largest specialty coffee event “SCAJ 2024” and holds tasting event and talk show with the theme “What is specialty coffee?”
Horiguchi Coffee Co., Ltd. Press release: October 2, 2024 Horiguchi Coffee will exhibit at Asia’s largest specialty coffee event “SCAJ 2024” and will hold a tasting event and talk show with the theme “What is specialty coffee?” Coffee beans from the lineup linked to the presentation at the booth are also on sale at special prices
(Headquarters: Setagaya-ku, Tokyo, President: Yasushi Wakabayashi) will be holding an event at Tokyo Big Sight from October 9th (Wednesday) to October 11th (Friday). We will be exhibiting at Asia’s largest specialty coffee event, “SCAJ World Specialty Coffee Conference and Exhibition 2024” (SCAJ2024). In conjunction with tastings and explanations at the booth, we will also be selling small quantities of coffee beans that embody the “cleanliness” and “individuality” that are essential for specialty coffee.


“individuality.” In light of this situation, our company exhibited at SCAJ for the first time in 10 years last year, and through the history of the industry and past experience, we Specialty coffee is something that you can enjoy by finding the “character” derived from the raw beans in the flavor I told you that. This year, while adhering to the same concept, we will introduce our specialty coffee in a way that is easier to understand than last year. In order for you to reaffirm Horiguchi Coffee’s idea of specialty coffee for yourself after the exhibition, we will be selling our coffee beans and related goods at special prices at our booth, focusing on the coffee beans we sampled. Additionally, as more and more people are using home roasters to roast samples, we also sell green coffee beans in 150g units. In addition to coffee tasting and explanations, a talk show will also be held inside the booth. In addition to CEO Wakabayashi’s explanation of the exhibition concept, our Chief Sustainability Officer (CSO) Ryota Ito will invite guests for a discussion on the theme of “Coffee and Sustainability.” In addition to the theme of the talk show, the booth itself was also designed with sustainability in mind, just like last year. Most of the building materials are made of wood, and the building is kept in a reusable state with minimal painting. This minimizes plastic use and post-exhibition waste. SCAJ World Specialty Coffee Conference and Exhibition 2024 ・Period: West Exhibition Building Halls 3 and 4: October 9th (Wednesday) – October 11th (Friday), 2024 10:00-17:00 (until 16:00 on the last day) South Exhibition Building Hall 3: October 9th, 2024 Sunday (Wednesday) – 12th (Saturday) 10:00-17:00 ・Venue: Tokyo Big Sight West Exhibition Building Halls 3 and 4 South Exhibition Building 3 Hall *Horiguchi Coffee store area: West 3 hall booth number: 3007 ・Address: 3-11-1 Ariake, Koto-ku, Tokyo 135-0063 ・Access: Approximately 7 minutes’ walk from Rinkai Line “Kokusai Tenjijo Station”, 3 minutes’ walk from Yurikamome “Tokyo Big Sight Station” ・URL: https://scajconference.jp *Pre-registration is required for admission (free for those with an invitation; paid for those without). Horiguchi Coffee Exhibition Contents 1. “Tasting experience” to understand specialty coffee You can sample multiple coffees based on two themes: “clean” and “unique.” “Clean” explains the “ingredients” and cleanliness of “roasting” of specialty coffee. In “Individuality”, we will tell you about the greatness of the “individuality” of coffee flavor, which is based on “clean”. 2. “Product sales area” where you can enjoy a variety of specialty coffees at home We will sell a variety of roasted beans in 100g units (*), including the coffee beans sampled at our booth and Horiguchi Coffee’s standard blend “CLASSIC series.” In addition to the “Casual Line,” a product group that can be enjoyed casually, and the “Drip Bag YOKOHAMA ROASTERY,” a limited edition product
commemorating the 5th anniversary of Yokohama Roastery’s opening, we also offer 150g of the highest quality green coffee beans that we usually handle. Sold by the unit. All products can be purchased for a flat rate of 1,000 yen. Discounts are applied when purchasing 5 or more items, and the more items you purchase, the better the discount. *Excluding some products.


understanding of specialty coffee Twice a day, we hold a talk show that unravels the question, “What is specialty coffee?” President and Representative Director Yasushi Wakabayashi will talk about specialty coffee under two themes. One is the booth’s concept of “What is specialty coffee?”, which will be examined from the perspective of its “origin” and “flavor.” The other theme is “Exploring specialty coffee from the perspective of luxury items.” We view specialty coffee from a broader perspective as a luxury item. In addition, Ryota Ito, our Chief Sustainability Officer (CSO), will hold two conversations with guests about “Coffee and Sustainability.” Details such as the date and time of the talk show and the
interviewees will be announced separately on our SNS etc. as soon as they are decided. *You can watch the talk show for free without prior reservation, but the number of seats is limited.





Representative Director and President Yasushi Wakabayashi Number of employees: 70 (as of the end of September 2024) Main business: Supply and roasting of green coffee beans, sale of roasted coffee beans, operation of coffee shops Brand site: https://www.kohikobo.co.jp/ Online store: https://kohikobo.com/ Store information:
https://www.kohikobo.co.jp/shop/ Newsletter:
https://www.kohikobo.co.jp/news/newsletter/ Official X (old Twitter): https://twitter.com/kohikobo Official Facebook:
https://www.facebook.com/horiguchicoffee/ Official Instagram: https://www.instagram.com/horiguchicoffee/