Shuttle Rock Japan Co., Ltd. Held on October 22nd What is the “latest strategy for SNS video advertising ” that allows you to make a difference with data analysis and video creative and consistently achieve results?

[Shuttle Rock Japan Co., Ltd.] [Held on October 22nd] Data analysis ​
Shuttle Rock Japan Co., Ltd. Press release: October 2, 2024 [October 22nd] What is the “latest strategy for SNS video advertising” that allows you to make a difference with data analysis and video creative and consistently achieve results? Shuttle Rock Japan Co., Ltd. will co-host an online seminar with Logly Co., Ltd. on the theme of “Improving results in SNS advertising” from 13:00 on Tuesday, October 22nd. It will be held.
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The size of the SNS advertising market will reach 973.5 billion yen* in 2023, an increase of 113.3% from the previous year, and the SNS advertising market continues to grow. On the other hand, as the number of companies entering every category increases, many people may feel that the hurdles to achieving results are rising. This time, we will talk about Logly, who knows the secrets of data utilization without relying solely on platform optimization, and Shuttlerock, who has provided over 5,100 brands and companies with creative**, which is said to have the greatest impact in advertising. Japan will tell you how to use “data” and “video creative” to dramatically improve the results of SNS advertising. * Dentsu “Detailed analysis of advertising expenses and Internet advertising media expenses in Japan in 2023” ** Nielsen: “What matters when it comes to advertising effectiveness?” Sign up for free online seminar ​ ■ Recommended for these people ・No major improvement can be seen with the current method of operating SNS advertisements ・Detailed PDCA is carried out, but there is no dramatic change in results ・I am left solely in charge of operations, but I am not getting results ・I want to know the latest data usage methods in SNS advertising ・I want to know how to improve SNS advertising using videos ■Content Time Content 13:00～ Opening survey information 13:05～ Data-based SNS advertising service “lift Plus” The effectiveness of purchasing data and how to use it as seen from case studies (Logly Co., Ltd.) 13:25～ How to find appealing appeals! Effective SNS video advertising What is the know-how for mass producing creatives? (Shuttle Rock Japan Co., Ltd.) 13:55～ Q&A ■ Overview Event date and time Tuesday, October 22, 2024 13:00-14:00 Venue Online (Zoom Webinar) *This seminar will be held online only (no venue will be held). When the time comes, click on the URL we sent you after applying Please join us. *If you are using Zoom for the first time, please download it (free) in advance. Thank you. Cost Free Sign up for free online seminar ​ ■Details Data-based SNS advertising service “lift Plus” The
effectiveness of purchasing data and how to use it as seen from case studies Logly Co., Ltd. In April 2024, we began full-scale provision of “lift Plus,” a data-based SNS ad distribution service. Then, with an update on September 14th, targeting using purchase data is now possible. By combining purchasing behaviors that have a high correlation value, we can achieve lean targeting, and by conducting reporting that utilizes purchasing behaviors, we may be able to visualize and provide corporate marketers with perspectives that were not previously available. I have a feeling that this is the case. In this seminar, we will provide an overview of lift Plus and what is possible by utilizing purchasing data. I would like to share my thoughts with you. ■ Recommended for these people ・I am interested in advertising targeting using purchasing behavior data ・If you are already using SNS advertising and want to further improve its effectiveness ・We want to expand the range of distribution platforms How to find appealing appeals! Effective SNS video advertising What is the know-how for mass producing creatives? Shuttle Rock Japan Co., Ltd. Creative* is said to have the greatest impact on advertising. Especially when it comes to SNS advertising, improving creatives that utilize not only banners but also videos is now having a major impact on results. However, it is true that there are still many issues when it comes to using videos, such as ensuring quality, not being able to find ideas for appealing, and not having the necessary quality and quantity, resulting in reuse. In this seminar, Shuttle Rock Japan, which has produced over 100,000 creatives, will share tips for mass-producing videos for SNS advertising that stick. ■ Recommended for these people ・I can’t find the appealing video appeal ・I feel that there are limits to just improving media operations ・I want to use videos for advertising, but I don’t have the know-how or resources *Source: Nielsen “What matters when it comes to advertising
effectiveness?” Sign up for free online seminar ​ ■ Speaker introduction
https://prcdn.freetls.fastly.net/release_image/17404/134/17404-134-14653ad791cbd1f334bba23b40460e9b-400×400.png Logly Co., Ltd. Executive Officer Masahiro Yamazaki ◆ Logly Co., Ltd. Logly is a technology company that specializes in natural language processing, machine learning, data analysis, optimization technology, etc. Our core competency is our unique “technology for understanding context,” which can determine the content of a website based on the importance of words, relationships between words, etc. by determining the frequency and position of words in sentences. We are developing marketing-related services. ◆ Business details lift Plus It is a multi-channel advertising distribution platform that distributes advertisements to appropriate customer groups based on precise analysis of unique data accumulated by Logly and actual purchase data ◆ Speaker introduction After joining the company in 2013, he participated in the native advertising business from the start-up period and was appointed executive officer in 2015. Currently, he is responsible for the overall demand side of businesses such as “LOGLY lift,” “lift Plus,” and “juicer,” and oversees the sales department.
https://prcdn.freetls.fastly.net/release_image/17404/134/17404-134-aa30abbb3810990cb9abd9a4c9797b9b-270×270.png Shuttle Rock Japan Co., Ltd. Executive Officer Yusuke Kakiuchi ◆ Shuttle Rock Japan Co., Ltd. Shuttlerock Japan Co., Ltd. is an official partner of nine major SNS, including X (Twitter), Meta, and TikTok, and offers services ranging from “Shuttlerock BBF”, which designs and operates campaigns that utilize various SNS, to
“Shuttlerock Studio,” which produces creative and video
advertisements. ”, and campaign management office, we are developing an effective SNS marketing business. Based on best practices and know-how in video production, Shuttlerock Studio helps over 5,100 companies and brands maximize the effectiveness of their video advertising. ◆ Business details Shuttlerock Studio This is a service that uses the materials you already have, such as still images, videos, and UGC, to produce video creatives that are ideal for each SNS media in a short period of time and at low cost. ◆ Speaker introduction After joining the company in 2016, he provided total support from planning to SNS campaign planning, management, and creative production, contributing to measures that would please end users. Based on our track record of producing over 100,000 videos, we support our customers’ SNS marketing from a wide range of
perspectives, including proposing the latest creatives and planning and managing campaigns that utilize SNS.
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URL: https://prcdn.freetls.fastly.net/release_image/17404/134/17404-134-3caeab4e4f3ccdfe4bb2df4d531045ad-3900×274.png Shuttle Rock Japan Co., Ltd. Shuttlerock Japan Co., Ltd.
(Headquarters: Shinjuku-ku, Tokyo, Representative Director: Nobuyoshi Kanamitsu) is a Japanese subsidiary of Shuttlerock Limited, and provides a wide range of SNS-related services. We are a global company with operations in nine countries including Japan, America, Europe, and Asia, with our headquarters in New Zealand. We are certified as an official partner of 9 major SNS platforms such as X (Twitter), TikTok, and LINE. We provide comprehensive support for companies’ SNS marketing measures, from supporting marketing activities using various SNS and acting as a campaign secretariat, to providing video creative production services optimized for mobile devices. Tel: 03-6272-6480 Mail：info@shuttlerock.co.jp HP: https://www.shuttlerock.co.jp/