Adastria Co., Ltd. 30th anniversary brand movie starring GLOBAL WORK ambassadors Yuriko Yoshitaka and Hyo Miyazawa has been released!

[Adastria Co., Ltd.] 30th anniversary brand movie featuring GLOBAL WORK ambassadors Yuriko Yoshitaka and Hyo Miyazawa released! ​
Adastria Co., Ltd. Press release: October 3, 2024 30th anniversary brand movie featuring GLOBAL WORK ambassadors Yuriko Yoshitaka and Hyouka Miyazawa released!
Omoinotake’s newly written song will also be released at the same time
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GLOBAL WORK (GLOBAL WORK) is developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), which has the mission of “Play fashion!” and aims to be a “good community co-creation company.” Global Work) has welcomed Yuriko Yoshitaka and Hio Miyazawa as ambassadors since February 2024, and has been transmitting the brand message of “unmistakable clothes.” Global Work will celebrate its 30th anniversary as a brand at the end of September 2024, and will be rolling out special content starting Thursday, September 26th. This time, we are producing a 30th anniversary special version of the TV commercial series “Mistainai Futari.”, which depicts the casual everyday life of a couple in a drama style, starring ambassadors Yuriko Yoshitaka and Hio Miyazawa. . It is a 60-second movie that expresses the flow of the four seasons for the two of them. In addition, in producing this 30th anniversary brand movie, we received a newly written song called “Oretsu” from Omoinotake, who is currently the most talked about musician. It is a refreshing song that is perfect for coloring the four seasons of the friendly couple depicted in the movie. ■30th anniversary of GLOBAL WORK Global Work was born on September 15, 1994 under the brand name “THE WORKS,” and this year marks its 30th anniversary. To express our gratitude to all our customers, we released a special 30th anniversary website on Thursday, September 26th. The special website releases the latest information, including key visuals of Yuriko Yoshitaka and Hio Miyazawa, as well as various content and gift campaign information related to the 30th anniversary. URL: https://www.globalwork.jp/30th/ In addition, we are developing various other contents, such as special limited-time wrapping for Global Work’s flagship store, AEON Lake Town mori store, in 30th anniversary specifications. First release URL: Global Work will continue to remember our gratitude and strive to grow as a brand that is loved and patronized by our customers. 30th anniversary brand movie
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https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-3dcbd99df8f086d8c513270456d4eb1a-3900×1069.jpg Broadcast start: Thursday, October 3, 2024 URL: 60 seconds ( https://youtu.be/F7_Lqkj_cRA ) 30 seconds (
https://youtu.be/JMKmvshomlE ) ​ This is a video created as a 30th anniversary special version of the TV commercial series “Mistakenai Futari.” starring Yuriko Yoshitaka and Hio Miyazawa. From a different perspective than the TV commercial series that captures the daily lives of couples, the main copy expresses the four seasons the couple spends together: “May the days continue to be happy.” Also in the video is Omoinotake, who provided this song? ? Please pay attention to the daily life of this friendly couple. 30th anniversary brand movie making video We will be releasing a special behind-the-scenes video of the 30th anniversary brand movie. It was a long day of filming, but Yuriko Yoshitaka and Hio Miyazawa not only had serious expressions while working, but also had lots of smiles that brightened up the scene. This is a treasured video filled with scenes that can only be seen here, including behind-the-scenes filming in which many extras participated, and Omoinotake’s filming scenery.
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https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-b74a0c7563021fab7543e8d972922b59-3900×1069.jpg Broadcast start: Thursday, October 3, 2024 URL:
https://youtu.be/lg3UUQaEwT8 Congratulatory comments from Yuriko Yoshitaka and Hio Miyazawa Furthermore, we received congratulatory comments for GLOBAL WORK’s 30th anniversary from ambassadors Yuriko Yoshitaka and Hio Miyazawa. The interview is full of content that can only be heard here, such as stories related to the shooting and topics related to “Unmistakable Two.”
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https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-a142a53a1725e4eace69b7587760dc5a-3900×1069.jpg URL: https://youtu.be/JJUatoC-4Ik 30th anniversary gift campaign Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-c0cc851bfe0086ee7699e1c85c61b13b-1080×1080.jpg Let’s look for “30” in the 30th anniversary brand movie! A gift campaign where you can win 30th anniversary T-shirts and original postcards! Application period: From Thursday, October 3, 2024 to Wednesday, October 16, 2024 How to participate: Look for the letter “30” that appears in the 30th anniversary brand movie, If you can answer the required information to the application form, the application will be completed. Video URL: https://youtu.be/F7_Lqkj_cRA *There is a participation form in the summary section of the video above, so please participate from there. Gift product: 30th
anniversary T-shirt and original postcard (10 people) Winner notification: The announcement of the winners will be replaced by the shipping of the prizes. Notes: ・Please note that we will not be able to respond to inquiries regarding the winning results. ・Winners may be contacted directly depending on the information entered in the application form. ・Prizes will only be shipped to domestic addresses. ・One prize will be given to each winner. ・Please note that the information entered on the application form cannot be edited. ・If you have any questions, please contact globalwork-contact@adastria.co.jp. About the song For the production of this 30th anniversary brand movie, we received a newly written song from Omoinotake, who is currently the most popular artist. It is a refreshing song that is perfect for couples as they transition through the seasons. Song release date: October 3, 2024 (Thursday) 0:00 AM Song title: Occasionally Release date: Undetermined *The release of the
full-length song is undetermined at this time. Furthermore, this time, we received a message from Omoinotake about providing music. The videos will also be released on the same day.
https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-b2729d08adc50edc745a38533429f988-3324×1920.jpg URL: https://youtube.com/shorts/Ms-wBhQacnY We are hearing about the thoughts behind the refreshing songs that decorate the special movie. Omoinotake profile
https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-3ae853b2b3c81bd5ab7cbb10de2dbfa4-3900×2926.jpg A piano trio band from Shimane Prefecture consisting of Reo Fujii (Vo & Key), Tomoaki Fukushima/Emoaki (Bass), and Hironoshin Tomita/Dragon (Ds). Formed in Tokyo in 2012, they have gained popularity through their live performances, including street shows in Shibuya. The delicate yet emotionally moving vocals and lyrics create a groove that will make you dance and cry, gaining support from a wide range of generations. “Ikuyomi Konen” (the theme song for the TBS Tuesday drama “Eye Love You”) released in January 2024 has taken the streaming charts by storm. Starting in September, he will hold a nationwide tour “Omoinotake ONE MAN TOUR 2024” including his first overseas
performances in Seoul and Taipei. Ambassador profile Yuriko Yoshitaka
https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-8234049079e77492209caa1e044de0a6-554×533.jpg Born in Tokyo in 1988. In 2006, she won the Best Newcomer Award at the 28th Yokohama Film Festival for her first film appearance, “Niko’s Dining Table.” In 2008, he starred in the movie “Snakes and Earrings,” for which he won both the “32nd Japan Academy Award” Newcomer Award and the “51st Blue Ribbon Award” Newcomer Award. In 2014, she played the heroine Hanako Muraoka in the TV drama series “Hanako and Anne” (NHK). His main appearances are in dramas such as “Saiai” (TBS), “Kaze yo Arashiyo” (NHK), and “Starry Night” (TV Asahi). In the movie, “Your eyes are asking questions.” In the 2024 taiga drama “Hikaru Kimi e” (NHK), he plays the lead role of Mahiro/Murasaki Shikibu. Hio Miyazawa
https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-c7c0dfc1f7844d49d94495c8cdcb90aa-1707×2560.jpg Debuted as an actor in the second series of the drama “Kounodori” (17). Since then, he has won the Japan Academy Award for Best New Actor for the drama “Fake Affair” (2019), the NHK TV drama series “Ale” (2020), and the movie “Trempe l’oeil Fang” (21). Appeared in the stage play “Pissarro” (22) and other popular works. His first starring role in the movie “His” (2020) won numerous film awards. In 2022, he will appear regularly in the NHK TV drama series
“Chimudondon”. In 2023, he won the 16th Asia Film Awards (AFA) at the Asia-wide Academy Awards, the Best Supporting Actor Award at the Mainichi Film Competition, and the Yujiro Ishihara Award at the Daily Sports Film Awards for the 2023 movie “Egoist”. It has also been decided that she will appear in the NHK Taiga drama “Berabou ~ Tsutajuei Hanano Yumebanashi ~” scheduled to be broadcast in 2025. ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-0b0b00d9a1a19ea82bca02e718f6597d-3900×560.jpg GLOBAL WORK believes that “connections” with the various things that exist around people enriches life and brings smiles from the heart.We value comfort and likability, and we aim to meet more of the people you want to meet. We are a brand that provides “Good Feeling Wear”, clothes that you want to wear, clothes that will make you smile more with your loved ones, at higher quality and reasonable prices. 203 stores in Japan and 18 stores overseas (as of the end of August 2024, including web store). https://www.dot-st.com/globalwork/
https://www.globalwork.jp/ Official:
https://www.instagram.com/globalwork_official/ Kids:
https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ​ ​ ​ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2348/1304-2348-28ff66d15c7acd0656ddff2476c0ed1b-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands, including Global Work, Nicoand, and Lawry’s Farm, operating approximately 1,500 stores in Japan and overseas. We will celebrate our 70th anniversary in 2023, and with the mission of “Play fashion!” to make everyone’s life exciting through fashion, we will create an open community where people and information can exchange and create new value. We aim to become a creative company. Shibuya Hikarie, 2-21-1 Shibuya,
Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/