[ADEKA] Erika Ikuta’s smallest ever! ? Sings and dances with a size of approximately 3 nanometers! ADEKA’s new commercial “Sozai Hime (World of Semiconductors)” will start airing from October 4th (Friday)
ADEKA Press release: October 3, 2024 Erika Ikuta is the smallest in history! ? Sings and dances with a size of approximately 3 nanometers! ADEKA’s new commercial “Sozai Hime (World of Semiconductors)” will start airing from October 4th (Friday) “Cutting-edge Ikuta-san” gracefully charms you with his techno-pop songs and dance! Promoting “ADEKA, a simple but amazing asset” URL: https://youtu.be/edLy0X5Rif8
Arakawa-ku, Tokyo; President and CEO: Hidetaka Shirozume) will release a new TV commercial titled “Sozaihime (World of Semiconductors)” featuring actor Erika Ikuta in October 2024. It will begin airing on Friday, April 4th. ADEKA, which provides “simple but amazing” basic goods, is expressed through techno-pop song and dance set in the world of cutting-edge semiconductors, so be sure to check it out!
https://prcdn.freetls.fastly.net/release_image/72203/24/72203-24-31bcfff8493825371f81a7cf2a243a79-1920×1080.jpg For more than 100 years since our founding, the ADEKA Group has been a global supplier of valuable materials (= raw goods. We consider the “materials” of materials to be the “wealth” of assets) that make people’s lives better and more enriching. is provided. We are focusing on promoting ADEKA, which contributes to people’s lives in invisible ways, with the catchphrase: “It’s simple, but it’s amazing. ADEKA is a resource.” In the new commercial, Erika Ikuta appears as “Sozai Hime”, the embodiment of Sozai, wearing a stylish costume in ADEKA colors. We will guide you through the world of cutting-edge
semiconductors, which are usually small and invisible. Mr. Ikuta, who landed in the world of semiconductors, has a total length of approximately 3 nm (nanometers) *1, making him the smallest in history! Together with the “Orcera Dancers”, which imitates the “ADEKA Orcera” series of high-permittivity materials for cutting-edge semiconductor memory, which is ADEKA’s No. 1 share in the world *2 and is a raw material, they performed sharply to the tune of his own song finished in a techno-pop style. We will perform a graceful dance. Please pay attention to the “cutting edge Erika Ikuta” who expresses ADEKA’s assets. *1 Estimated value based on the size of “Orcera Dancers”, which imitates the molecular structure of our high dielectric material “ADEKA Orcera” series for advanced semiconductor memory. The video is fiction. *2 Fuji Keizai “2024 Semiconductor Materials Market Current Situation and Future Prospects” Manufacturer share 2023 results for high-k material capacitors. ■Broadcast overview Title: ADEKA new TV commercial “Sozaihime (world of semiconductors)” Broadcast period: October 4, 2024 (Friday) ~ Cast: Erika Ikuta Broadcast program/area: • “NIKKEI NEWS NEXT”/BS TV Tokyo (BS7ch) Every Monday to Thursday 21:00-22:00, Friday 21:54-22:54 *Broadcast starts October 4th (Friday) • “Sunday’s First Listening”/TBS network 28 stations Every Sunday 22:00-22:54 *Available starting October 6th (Sunday) • “How wonderful, teacher! ” / ABC Television (TVer) *Distributed from October 4th (Friday) to October 12th (Saturday) YouTube URL: https://youtu.be/edLy0X5Rif8 [Erika Ikuta also appears! Special site now open! ] https://www.adeka.co.jp/jimisugo/ ■CM concept Sozai Hime is the incarnation of Sozai, which was born to spread ADEKA’s “plain but amazing” material (Jimisugo Sozai). In order to let as many people as possible know about the cutting-edge semiconductor materials that support our lives in a variety of situations, Erika Ikuta will be singing and dancing in her smallest appearance ever as she guides us through the world of cutting-edge semiconductors. Image
URL: https://prcdn.freetls.fastly.net/release_image/72203/24/72203-24-37b1bf68e3b0ff2df4407b53f85da2fb-1588×900.jpg ■Interview with Erika Ikuta Behind the scenes, Ikuta is supported by his pet dog as he expands his range of activities. As someone who supports Mr. Ikuta, who is active in a wide range of fields, he said, “Maybe it’s a pet dog or a houseplant.It comforts me every day.” He seems to have been particularly particular about houseplants lately, with a beaming look on his face as he said, “The number of them has increased recently!When I grow them, I feel like I’m becoming healthier.” If I could become smaller, “I would like to ride on the back of my dog.” When asked what he would do if he could truly become as small as the world of semiconductors, he answered, “I would like to ride on the back of my dog and explore various places.He is very fast, so I would like to ride on his back and speed up.” I want to experience it! (lol),” he said, letting his imagination run wild. Mr. Ikuta is trying to go to the gym even though he is busy! “When I get busy, I stop…Every time I take on a new challenge, I think, “This time, I’ll continue!” (lol)” Regarding the new challenge he is currently taking on, he says, “I’m not really good at exercise, but I go to the gym for my physical strength and health.I started going to the gym about two years ago, but when I got busy, I stopped going.” “This is something I’m not good at even though I’m so busy now that I’ve finished filming the drama.” Mr. Ikuta continues to take on challenges. Is bicycle puncture repair the only thing left to do in 2024? “I’ve had a flat tire for months, so I want to change the tire soon (lol)”, a surprising side Since the show will be aired in October, when I asked him what he had left to do this year, he revealed something surprising, saying, “My bicycle tire got a flat tire, so I want to change it soon (lol).” It seems like he often rides a bicycle, and he said, “I’ll ride a bicycle if it’s within a 30-minute trip (not just in my local area),” and said that he is active even in his private life.
https://prcdn.freetls.fastly.net/release_image/72203/24/72203-24-4a3e6e26da54e88705223805d396e9b2-1338×900.jpg [Click here for the making video! ] URL: https://youtu.be/OnwD39yDiR4 ■Performer profile Erika Ikuta Born January 22, 1997, from Germany. Graduated from Nogizaka46 in 2021. In recent years, he has been widely active as an actor, and his representative works include the musicals “Les Misérables”, “MEAN GIRLS”, “Your Lie in April”, the movies “The Confidence Man JP Hero Edition”, “Dr. Koto Clinic”, and the drama “Dr. Appeared in “Unmet Diary of a Neurosurgeon” (CX) and “Wonderful Ya, Sensei!” (EX). As an artist, he will make his solo debut in April 2024 and further expand his range of activities. Received the 44th Kazuo Kikuta Drama Award and the 8th Tokiko Iwatani Encouragement Award.
https://prcdn.freetls.fastly.net/release_image/72203/24/72203-24-9fb718fbf82e4a49a0b54b88413e7e28-366×459.png ■About ADEKA Group The ADEKA Group is a global company that provides valuable materials to a wide range of markets, with chemicals, food, and life science as its core businesses. With the corporate slogan “Add Goodness” (everything can be made better than it is now), since our founding in 1917, we have aimed to realize a sustainable society by providing products that support people’s lives. For example, we manufacture semiconductor materials that lead an advanced ICT society, resin additives that help reduce environmental impact by making cars lighter, and commercial margarine that maintains deliciousness and helps reduce food loss. Masu. ADEKA has many products with top market shares, and the ADEKA Orcera series, a high dielectric material for cutting-edge semiconductor memory, is an essential product for improving the functionality of semiconductors, and ADEKA boasts the world’s top market share*. ⇒ “It’s simple, but it’s amazing. ADEKA’s wealth” special website is now open! Special site URL:
https://www.adeka.co.jp/jimisugo/ ADEKA in your life URL:
https://www.adeka.co.jp/special_contents/ YouTube official channel: https://www.youtube.com/@ADEKAofficial *Fuji Keizai “2024
Semiconductor Materials Market Current Situation and Future Prospects” Manufacturer share 2023 results for high-k material capacitors. ■ ADEKA Co., Ltd. Overview Founded: January 27, 1917 (Taisho 6) Capital: 23,048,140,000 yen (as of the end of March 2024) Head office location: 2-35 Higashiogu 7-chome, Arakawa-ku, Tokyo Representative: Hidetaka Shirozume, Representative Director, President and President Executive Officer Business details: Chemicals business (resin additives, information/electronic chemicals, functional chemicals), food business (processed oils and fats for commercial use, processed foods, etc.), life science business (agricultural chemicals, pharmaceuticals, etc.), etc. Consolidated number of employees: 5,512 (as of the end of March 2024) Consolidated sales: 399.77 billion yen (year ending March 2024) Website URL: https://www.adeka.co.jp/