[Kracie Co., Ltd.] Kracie’s vision CRAZY KRACIE Introduction of initiatives ~ Solving employee issues with CRAZY thinking methods learned from Yoshimoto comedians ~
Kracie Co., Ltd. Press release: October 3, 2024 Kracie’s Vision CRAZY KRACIE Initiatives Introduction – Solving employee issues with CRAZY thinking methods learned from Yoshimoto comedians – Kracie x Yoshimoto Corporate collaboration business and product development using Yoshimoto comedians Since 2017, Kracie Co., Ltd. has held the vision of CRAZY KRACIE We are carrying out a variety of initiatives with the aim of becoming a 100-year company that fascinates the world together with our stakeholders. We have recently set up a new CRAZY KRAICE site on the Kracie homepage, where we publish information about past initiatives and the “CRAZY” of Kracie employees. ■CRAZY KRACIE site CRAZY Creation Department News https://www.kracie.co.jp/crazy/
URL: https://prcdn.freetls.fastly.net/release_image/7550/51/7550-51-6e1eed697b518442baf6f6dda918b835-1272×716.jpg In addition, as one of our initiatives, we will utilize Yoshimoto Kogyo Co., Ltd.’s human resources development business for companies to hold CRAZY ACADEMY, which uses the innovative ideas of Yoshimoto comedians to solve work-related problems faced by Kracie employees. did. Yoshimoto Kogyo Co., Ltd. will take advantage of the knowledge and characteristics of its comedians, such as ways of thinking that connect everyday events to humor and jokes, and will work with Kracie as the first step in creating human resource development content that will lead to actual business. I did. ■CRAZY ACADEMY page
https://www.kracie.co.jp/crazy/academy/
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https://prcdn.freetls.fastly.net/release_image/7550/51/7550-51-416cfbf7da7a433a8079df0be586152d-727×359.jpg Crazy Academy situation
https://prcdn.freetls.fastly.net/release_image/7550/51/7550-51-1b576eed0427fc9165885f3a58d0110c-623×365.jpg Crazy Academy presentation
https://prcdn.freetls.fastly.net/release_image/7550/51/7550-51-3d4e0592a111a3492f5d12f475f5bc12-700×1049.jpg CRAZY Creation Department CRAZY ACADEMY Responsible Yusuke Someya The CRAZY Creation Department, which is responsible for disseminating the vision, regularly engages in initiatives and disseminates information regarding the vision within the company. Since it has been seven years since we posted our vision, we thought it was necessary to convey our vision to our employees from a different angle than usual, so we planned CRAZY ACADEMY. Through our efforts with Yoshimoto comedians, we will increase the number of employees who put our vision into practice, which will lead to the provision of products and services that support the enthusiasm of the world. ■CRAZY ACADEMY participant comments ・I realized that even if something is what you think is the best, you can make it tens of times more appealing by just changing your way of thinking. I would like to continue to pursue the development of memorable products, with the feeling that there is still a lot we can do to make our products exciting and fun for children. ・I was amazed at Junior and other comedians’ flexible ideas and observational skills that allowed them to spot things that caught on or felt strange in things that would otherwise be overlooked in daily life. Product development is always full of worries and challenges, but I want to use what I learned this time to create even more exciting products. Also, during this Kracie x Yoshimoto Comedian CRAZY ACADEMY 2023, we were interested in the efforts of the participants’ educational confectionery (R) team, and we developed the product together with CRAZY ACADEMY’s top advisor Chihara Junior! This product is scheduled to be released this fall. Please look forward to the collaboration between Chihara Junior’s unique ideas as a comedian and Kracie products!
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https://prcdn.freetls.fastly.net/release_image/7550/51/7550-51-25d450525302fd7c15599533f60604fd-824×478.jpg ■What is CRAZY KRAICE?
https://prcdn.freetls.fastly.net/release_image/7550/51/7550-51-0a6d236022a814f12766219c0ed87e19-428×604.jpg “CRAZY KRACIE” is Kracie’s vision set forth in 2017 with the aim of establishing a corporate culture of taking on challenges in order to deliver Kracie’s slogan “A tomorrow you can be immersed in” to consumers. The “CRAZY” we represent is to continue creating new value that adapts to change through encounters with the unknown and new ideas created by many new relationships. In a world where social changes are rapid and customer needs are becoming more sophisticated and diverse, each and every employee must question common sense, throw away fixed ideas, and work with different fields of technology, different products, different scenes, and people with different careers. and build new relationships. We also aim to establish a corporate culture in which employees take on challenges more seriously than anyone else.
