Infomart Co., Ltd. Hiroshima Bank reduces the time it takes to understand the industry from 2 hours to less th an 30 minutes with the introduction of “BtoB Platform Industry Channel”

[Infomart Co., Ltd.] Hiroshima Bank reduces the time it takes to understand the industry from 2 hours to less than 30 minutes with the introduction of “BtoB Platform Industry Channel” ​
Infomart Co., Ltd. Press release: October 3, 2024 Hiroshima Bank reduces the time required to understand the industry from 2 hours to less than 30 minutes with the introduction of “BtoB platform industry channel” Approximately 900 bank employees maintain IDs, reducing access time to necessary information Infomart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Ken Nakajima, hereinafter referred to as the “Company”), which streamlines all operations with the power of digital, is the Hiroshima Bank, Ltd. (Headquarters: Hiroshima City, Hiroshima Prefecture, President: Kazuo Kiyomune, hereinafter referred to as “Hiroshima Bank”).
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(Interview cooperation) Sales Planning Department Corporate Planning Office ■ Reasons for introduction, effects, etc. from Hiroshima Bank Issues before introducing “BtoB platform industry channel” Hiroshima Bank is a regional bank headquartered in Hiroshima Prefecture. In 2020, we transitioned to a holding company structure, and as a core company of the Hirogin Group, we support the development and growth of local communities through a wide range of services. In Hiroshima Prefecture, each region has its own characteristics, such as an area with many shipbuilding-related companies along the Seto Inland Sea coast, an area with many textile-related companies, and an area with suppliers centered on major automobile manufacturers. It spans many fields. If you are new to your industry, it will take a considerable amount of time to understand the latest trends and create discussion materials. We use books that contain information analyzed by industry that are used by financial institutions, and reports compiled by specialized divisions related to industrial research within the group, but our own reports cover all industries and industries. It was not comprehensive, it was not updated frequently, and I felt that there was a limit to the freshness of the information. When creating materials, one issue was that most of the reference information could not be distributed externally. Deciding factor for introduction When I learned about the “BtoB Platform Industry Channel”, I found it very attractive that it was possible to use it for secondary purposes such as easy-to-read charts and analyses. I introduced it because I thought it could be used successfully in conjunction with the information tools I had been using. Introduction effect 1. Approximately 900 employees hold ID Approximately 900 employees are using it, and the time it takes to access the information they need has been
dramatically reduced. The information that I had previously gathered while searching the internet has been consolidated, which is a great benefit for my business. 2. Understanding the industry from 2 hours to 15 minutes! Advance preparation and discussion material creation can be done in a short time When we investigated the time required to prepare in advance for proposals to customers, we found that it took about 2 to 2.5 hours to understand the actual state of the industry. Depending on the bank employee, it can be ascertained within 15 to 30 minutes. In addition, many financial institutions can only view materials within the bank, but the “BtoB Platform Industry Channel” is helpful because it can be accessed from anywhere on multiple devices as long as you have an internet environment. 3. Enrich the industry-specific points of view and the background of the industry structure through wide-ranging use across departments and divisions During daily visits, you can input knowledge about the industry and talk with management, and you can use it to re-propose initiatives for new issues that have arisen in line with the external environment that has changed over the years. I have also heard that it is often used not only by out-of-the-road salespeople, but also by loan officers. It seems that he uses a bird’s-eye view of business models and commercial flow diagrams to understand the industry from upstream to downstream, improves his own level of knowledge, and uses this knowledge to formulate approval projects. Future prospects Although it has been more than half a year since its introduction, not all ID holders are aware of the details of the service, and the service is still not fully used. I would like to increase the number of accesses by making announcements to branch offices and giving lectures on gathering information in advance. Regional development and growth through customer IT adoption and DX will also lead to the sustainable growth of our group. We would like to continue to expand our future by providing a wide range of solutions to the challenges faced by local communities and customers. (Click here to download the full text of the case interview: https://www.infomart.co.jp/case/0296.asp ) ■Service overview
https://prcdn.freetls.fastly.net/release_image/13808/678/13808-678-9edad8e1380db54effc9848233b3058b-962×230.png “BtoB Platform Industry Channel” is an information platform for sales and marketing departments that allows you to quickly and inexpensively understand industry trends and major companies. Strengthen your sales and planning with an automatic collection function for news, financial results, and exhibition information about companies you want to know about, such as business partners and competitors, as well as industry reports that are rich in information and easy to read. It also has a function to promote users’ products and services. We create new business opportunities and contribute to revitalizing business transactions. URL: https://www.infomart.co.jp/channel/ ■ Company profile [Hiroshima Bank] Company name: Hiroshima Bank, Ltd.
Representative: Kazuo Kiyomune, Representative Director and President Head office location: 1-3-8 Kamiyacho, Naka-ku, Hiroshima City, Hiroshima Prefecture Founded: November 1878 Capital: 54,573 million yen (as of the end of March 2024) Business content: Banking business Number of employees: 3,180 (as of the end of March 2024) URL: https://www.hirogin.co.jp/ [Infomart] Company name: Infomart Co., Ltd. (TSE Prime Market: 2492) Representative: Ken Nakajima, Representative Director and President Head office location: 13th floor, Shiodome Shiba Rikyu Building, 1-2-3 Kaigan, Minato-ku, Tokyo Established: February 13, 1998 Capital: 3,212,510,000 yen (as of the end of June 2024) Business details: Operation of BtoB (business-to-business electronic commerce) platform Number of employees: 812 (as of the end of June 2024) URL: https://corp.infomart.co.jp/