Breast cancer self-check guide posted in fitting rooms and hand cream distributed at 134 BEAMS stores nationwide – Pink Ribbon campaign to promote breast awareness

Breast cancer self-check guide posted in fitting rooms and hand cream distributed at 134 BEAMS stores nationwide – Pink Ribbon Campaign to promote breast awareness ​ Image
URL: BEAMS Co., Ltd. Press release: October 4, 2024 Breast cancer self-check guide posted in fitting rooms and hand cream distributed at 134 BEAMS stores nationwide – Pink Ribbon campaign to promote breast awareness Pink ribbon campaign to promote understanding and early detection of breast cancer until October 31st
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The art for the BEAMS pink ribbon campaign to be held in October 2024 is by popular illustrator Chie Miyazaki (STOMACHACHE.) BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Hiroshi Shitara) will promote understanding and breast awareness about breast cancer for one month from October 1st (Tuesday) to October 31st (Thursday), 2024. We are running a pink ribbon campaign. Self-check guides will be posted in 384 fitting rooms at 134 stores in Japan (all stores excluding stores without fitting rooms and men’s stores), and self-check guides will be posted on hand creams from the skin care brand MAGNIFF. It will be distributed along with it. (Ends as soon as it runs out) Breast cancer is the cancer that Japanese women are most susceptible to (*1), and it is easily cured if detected early (*2).The first step is to disseminate information to correctly understand breast cancer and to improve daily routines. We will be working at BEAMS stores, official websites, social media, etc. to create opportunities for people to develop the habit of breast awareness, which focuses on the state of their breasts.
https://prcdn.freetls.fastly.net/release_image/12471/773/12471-773-ef0bb951d328c618c53c53e30b83dbf3-1890×1418.png Pink Ribbon campaign art by Chie Miyazaki (STOMACHACHE.) displayed in the shop window of BEAMS Shin-Marunouchi ■ Do a self-check in front of the mirror while changing in the fitting room The Pink Ribbon Campaign, which has been held every October since 2017, continues with a focus on posting self-check guides in women’s fitting rooms (including unisex) and encouraging people to do a simple self-check while changing their clothes. We hope that by learning breast awareness, you will be able to notice small changes, and at the same time, you will feel less hesitant about undergoing breast cancer screening or consulting with a medical institution. ■ Hand cream with self-check guide as a gift Two sample pouches of “Hand Cream Horwood” by Japan’s genderless skin care brand “MAGNIFF”, along with a card with a breast self-examination guide, will be distributed at participating stores from early October. . MAGNIFF’s hand cream, made from 100% naturally derived ingredients, can be used on the body as well, with high-quality plant oils that blend into the skin and leave it moisturized. After relaxing with the scent that gently spreads through the warmth of your hands, we suggest that you continue with a self-examination of your breasts, and we hope that this will become a daily habit of breast awareness. . (*Cream distribution is limited in quantity, and distribution will end as soon as it runs out.) Please note that “Hand Cream Horwood” is not sold at BEAMS. You can purchase it on MAGNIFF’s official website. https://magniff.jp/
https://prcdn.freetls.fastly.net/release_image/12471/773/12471-773-8a9402c3d9d085fc4b34dfc4cbcc0692-750×750.jpg At the store, you will receive a card with a self-check guide and a set of MAGNIFF hand cream as a gift
https://prcdn.freetls.fastly.net/release_image/12471/773/12471-773-2b7f1a583fd817803cb851e47bbd2b45-750×750.jpg We suggest moisturizing your hands with “Hand Cream Horwood” by the genderless skin care brand MAGNIFF, which will lead to a
self-examination of your breasts ■ Pink Ribbon Campaign Art by Stomachache. The illustrations for the campaign visuals and self-check guide are by STOMACHCHE., who works on illustrations for various media such as magazines, advertisements, apparel, murals, and CD jackets. We have previously used illustrations on products for BEAMS T and Ray BEAMS, and this time, we were asked to draw the art because we sympathized with the desire to deliver the message of the Pink Ribbon campaign to a wide range of people, not just women.
http://stomachache.jp
https://prcdn.freetls.fastly.net/release_image/12471/773/12471-773-1c1f89b3f8c00b543d20b957734c1288-774×1162.png The self-check guide illustrations are also newly drawn by
STOMACHCHE., who worked on the campaign art ■ The BEAMS logo on the official website will be pink for one month. The special page includes columns in which public health nurses answer simple questions The Pink Ribbon Campaign special page on the official BEAMS website uses the slogan “Know, Think, Start” to disseminate accurate knowledge about breast cancer so that you can learn about your own body and be close to your loved ones. This time, marking the eighth year of the campaign, in addition to highlighting the importance of breast awareness, we have planned a column in which a public health nurse answers simple questions about breast cancer raised by in-house staff. This content will be published on the special feature page in mid-October. BEAMS official website 2024 Pink Ribbon Campaign special page (Scheduled to be updated sequentially)
https://www.beams.co.jp/feature/pinkribbon_2024/
https://prcdn.freetls.fastly.net/release_image/12471/773/12471-773-fb40c0af2488c511fed32b21e7df4532-719×446.png The normally orange logo displayed at the top of the official website will change to a pink ribbon version in October. It is said that one in nine women in Japan will develop breast cancer during their lifetime (*1), and the number of cases increases from the late 30s onwards, and it is often detected in women over 40, who are in their prime working age. (*2) There are rare cases in men as well. (*3) BEAMS will continue the Pink Ribbon Campaign for our customers, staff, their families, and loved ones. *1 Reference source: Cancer Research Foundation “Cancer Statistics 2024”
https://www.fpcr.or.jp/data_files/view/273/ *2 Reference source: Tokyo Metropolitan Government Health and Medical Care Bureau portal site “TOKYO #Women’s Health Club”
https://www.hokeniryo.metro.tokyo.lg.jp/joshi-kenkobu/nyugan/01/ *3 Reference source: National Cancer Center Rare Cancer Center Male
Breast Cancer https://www.ncc.go.jp/jp/ncch/division/rcc/about/Male_breast_cancer/index.html ■ Stores eligible for the campaign Self-check guides will be posted in the fitting rooms at 134 stores in Japan, excluding the following. Hand cream distribution will begin in early October at each store and will end as soon as it runs out. Excluded stores: BEAMS Harajuku / BEAMS Harajuku Annex / BEAMS Plus Harajuku / BEAMS Records / BEAMS T Harajuku / Uniform Circus BEAMS / BEAMS Kobo / BEAMS Men Shibuya / BEAMS Plus Marunouchi / BEAMS F Shinjuku / BEAMS HOUSE MEN Yokohama / Children’s BEAMS Karuizawa / BEAMS Japan Izumo / Beams Japan Nikko/Beams Japan Miyajima/Beams Japan Kobe/Beams Japan Zenkoji/Beams Japan Maizuru/Pilgrim Surf Supply/Pilgrim Surf Supply Kyoto/Beams Official Online Shop About BEAMS Founded in 1976 in Harajuku, Tokyo. Following the first store, “American Life Shop BEAMS,” we have opened stores based on the concept of various lifestyles around the world, selling domestic and foreign brands and works ranging from fashion, miscellaneous goods, interior goods, music, art, food, etc. We have led the times as a pioneer of select shops that introduce products from various angles. In particular, we have a rich track record as a catalyst for creating new value through collaboration, and provide creative solutions in collaboration with companies and public-private partnerships. With approximately 170 stores in Japan and the Asian region, the culture created by a community centered around things, things, and people is supported by a wide range of generations in each region.