Morinaga & Co., Ltd. Beautiful collaboration between popular painter Mucha and Keiko Kitagawa

[Morinaga & Co., Ltd.] Beautiful collaboration between popular painter Mucha and Keiko Kitagawa ​ Image
URL: Morinaga & Co., Ltd. Press release: October 4, 2024 A beautiful collaboration between popular painter Mucha and Keiko Kitagawa Morinaga Biscuit Moonlight New CM will be aired nationwide from Tuesday, October 8, 2024
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Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo, President and CEO: Eijiro Ota) will release a new Moonlight commercial, “ Mucha’s Live-Action Version,” starring actress Keiko Kitagawa, who is the image character for the Morinaga Biscuit series, on October 8th. It will be aired nationwide from Sunday (Tuesday). This commercial is the Mucha Foundation’s first live-action commercial based on Mucha’s worldview, so please pay attention to the beautiful collaboration between Mucha and Keiko Kitagawa. “Moonlight” is a cookie that is characterized by its crispy texture and rich egg flavor, and is one of our most popular and representative products in the “Morinaga Biscuit” series. Moonlight was active from the end of the 19th century to the beginning of the 20th century. A collaboration with Mucha, a popular painter who represents Art Nouveau and whose exhibition at the New National Museum of Art has recorded the highest number of visitors per year, has been realized. Elegant female statues decorated with plant patterns, Mucha’s unique world view that has fascinated many people over the years, and Keiko Kitagawa, the “goddess of the moon” wearing a bright blue dress, is so beautiful Co-starring is the biggest feature. Keiko Kitagawa stares at the moonlight under the night sky where the full moon shines brightly. The commercial not only expresses Moonlight’s characteristic “rich egg taste. Crispy deliciousness,” but also draws you in to its worldview, making you mesmerized just by watching it. . ■CM overview Title: Moonlight “Live Action of Mucha” Edition Broadcast area: Nationwide Broadcast start date: Tuesday, October 8, 2024 The above commercial can also be viewed on the Morinaga Biscuit brand website. “Morinaga Biscuit” brand site Image
URL: https://prcdn.freetls.fastly.net/release_image/19896/483/19896-483-cc2907933426115c9689bafa4b9fe248-673×1102.png Moonlight
https://prcdn.freetls.fastly.net/release_image/19896/483/19896-483-3f38b26df90ffc83d0d9eceb15809f1e-673×1102.png Black moon ■CM story This commercial, whose concept is “a live-action adaptation of Mucha’s worldview,” is set on an artistic full moon night that recreates Mucha’s worldview. The film begins with the scene in which Keiko Kitagawa, the “Moon Goddess” wearing a flowing blue dress, holds a moonlight in her hand. Under the brilliant full moon, Keiko Kitagawa stares at the golden moonlight that seems to imitate it. Afterwards, the scene where Moonlight is baked until fluffy is introduced with a narration that says, “The flavor of an egg that unravels crisply.” When the screen returns again, Keiko Kitagawa’s beautiful expression is shown as she stares at us. At the end, the pose is inspired by Mucha’s representative works, and the background changes from a full moon night to Mucha’s work, making it a commercial that will draw you into the world just by looking at it. Please look forward to it.
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https://prcdn.freetls.fastly.net/release_image/19896/483/19896-483-20204cab4dd450f4b5c073b206e90d21-1727×2700.jpg Mucha [Four Arts Painting] @Mucha Turst2024
https://prcdn.freetls.fastly.net/release_image/19896/483/19896-483-8492849138ada851a597b22ee8cb855a-1920×1080.png Keiko Kitagawa ■Photography episode interview A large-scale set was set up for this shoot to recreate Mucha’s worldview. Keiko Kitagawa, who entered the venue, saw the set and exclaimed, “It’s amazing.” The filming involved many simple cuts, so we had to adjust small details such as facial expressions, body movements, and posture to make multiple shots, making it a highly difficult shoot, but Keiko Kitagawa followed the director’s instructions. They were very accommodating, and even during playback (checking), I was mentally training myself to prepare for the next cut. Even when the cameras weren’t rolling, it was impressive to see him caring for the staff and listening carefully to their explanations. Furthermore, Keiko Kitagawa has previously said, “I like Morinaga Biscuits regardless of my job.” It seems that he was also eating biscuits between shots. Also, Keiko Kitagawa has always loved Mucha’s works, and not only visits the exhibition, but also owns art books and other items. In an interview after filming, when asked about the highlight of the commercial, he commented, “The attention to detail, such as the sets and costumes, creates Mucha’s world view, so I want you to pay attention to that.” Also, one of the highlights was the original costume with a total length of 4 meters. When asked when they eat biscuits, they answered, “At night, after my kids go to bed, I eat them as a snack with my favorite drink.” ■Performer profile Keiko Kitagawa Born in Hyogo Prefecture in 1986. After working as a model, she made her debut as an actress in 2003. In 2006, he made his first film appearance in “Mamiya Brothers”. Main appearances include the dramas “Nightmare-chan”, “HERO”, “House Selling Woman”, “Saigodon”, “Rikokatsu” “Goddess’s Classroom ~Legal Youth White Paper~” “What to do with Ieyasu” Movies “Fast and Furious X3: TOKYO DRIFT”, “Dear Friends”, “Paradise Kiss”, “I want to eat your pancreas”, “The Detective is in the Bar 3”, “I just dropped my smartphone”, “The Promised Neverland”, “First Love”, “Kinema no Kami”, “Road to the Great River” His works include “From Lageli with Love.” ■About Mucha
https://prcdn.freetls.fastly.net/release_image/19896/483/19896-483-dd8c2558524b72ab9a8c6fa446ed2976-956×784.png Alphonse Mucha was born in the Moravia region of the Czech Republic and blossomed at the end of the 19th century He was a decorative artist who reached the pinnacle of Art Nouveau. The poster
“Gismonda” completed for Sarah Bernhardt at Christmas 1894 It gained popularity and suddenly became the darling of the times. Mucha’s art style is centered on his native Czech Republic and Paris It is composed of a variety of architectural elements, including European, Japanese, Byzantine, and Islamic. Mucha’s drawing style is also known as the “Mucha style”, and uses various concepts such as stars, jewels, and flowers. It is characterized by a style that uses the figure of a beautiful woman and a design that makes extensive use of flowing curves. Especially during the 10 years in Paris from 1894 to 1904, there were many posters, decorative panels, We produced calendars, jewelry, product packages, etc. and received support from the public. https://alphonsemucha.jp/Page/LP/aboutMucha/ Product name Moonlight Contents 14 pieces Reference retail price Open price Release date Already released Release area Nationwide Target Women in their 30s to 50s