“OKAZAKI” is now on sale as the 5th sustainable gin YORI! Tie-up to commemorate the 15th anniversary of the popular rock band “androp” with the theme of Okazaki City, Aichi Prefecture
Connect.t Co., Ltd. Press release: October 7, 2024 “OKAZAKI” is now on sale as the 5th sustainable gin YORI! A tie-up to commemorate the 15th anniversary of the popular rock band “androp” with Okazaki City, Aichi Prefecture as the theme. We teamed up with Takuya Sato, a member of “androp,” to bring together special products from his hometown, Okazaki City, Aichi Prefecture, and valuable materials that would otherwise have been thrown away. Developing a special gin that utilizes it Connect.t Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Jun Oguchi, hereinafter referred to as the “Company”) and NO NAME DISTILLERY, a project team that develops sustainable gin that solves social issues using local ingredients from all over Japan. To commemorate the 15th anniversary of the popular rock band “androp”, “No Name Distillery” will release “OKAZAKI”, a gin that utilizes ingredients from Okazaki City, Aichi Prefecture, the birthplace of member and guitarist Takuya Sato, in 2024. Tickets will go on sale to the general public from 12:00 on Tuesday, October 15, 2020. We will be selling regular edition labels as well as collaboration labels with “andorp” in limited quantities.
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https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-1e95ea9d67161729c8806ea4bdb2ec91-1778×1250.png Visit to Okazaki City Hall ◆ Special YORI “OKAZAKI” commemorating the 15th anniversary of “androp” To commemorate the 15th anniversary of androp, “OKAZAKI” is a gin made from upcycled special products from Okazaki City, Aichi Prefecture, where member Takuya Sato is from, and valuable materials that would otherwise have been thrown away. is. During the process of selecting materials, Mr. Sato and the YORI project team visited Okazaki City Hall and local businesses. We selected the materials while listening to the real opinions of local people. The main botanicals are “white grape pomace” and “red grapes” that would have been discarded during the white wine production process. In addition, we have created a mixture by upcycling scraps from Hatcho Miso’s traditional industry, Hatcho Miso’s lid miso and shimenawa. In addition, the flavor is adjusted with special products such as “honey” and “purple barley,” resulting in a fruity yet full-bodied flavor.
https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-03675fde66fe6da817c017c11ca4ff19-1368×1388.png “androp” guitarist Takuya Sato Click here to purchase androp collaboration label Click here to purchase the regular version of “OKAZAKI” *Release date:
Collaboration label 10/15 (Tue) 12:00, regular label 10/22 (Tue) 12:00 ◆ Local business operators who cooperated The local materials used in “OKAZAKI” were selected after an on-site inspection based on an introduction from Okazaki City Hall. The businesses that cooperated in providing materials are as follows. Our company aims to contribute to the circulation of the local economy and the reduction of agricultural product waste by purchasing the materials provided and distributing craft gin made from upcycled materials. Business name Provided materials Location Maruya Hatcho Miso Co., Ltd. Hatcho miso’s “cover miso” 52 Hatchocho, Okazaki City, Aichi Prefecture Suzuen Grape Garden Red grapes 24 Nakasarata, Komatatecho, Okazaki City, Aichi Prefecture Ito Farm “White grape pomace” produced during the wine manufacturing process 30-16 Shimoyamanoda, Nishiachiwa-cho, Okazaki City, Aichi Prefecture Daimon Seinawa Cooperative Association Shimenawa scraps 1-13-5 Daimon, Okazaki City, Aichi Prefecture Fujikawa Town
Development Council Purple wheat 25 Higashimachi, Ichibacho, Okazaki City, Aichi Prefecture Aoi clover honey garden Honey 2-1-14 Daimon, Okazaki City, Aichi Prefecture
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https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-9ff152b4f6b57123547bc4a54becf2e5-1400×986.png ◆ What is the popular rock band “androp”? A four-piece rock band consisting of Takahito Uchisawa (Vocal & Guitar), Takuya Sato (Guitar & Keyboard), Kyosuke Maeda (Bass), and Akihiko Ito (Drums). Debuted in December 2009 with their 1st album “anew”. Three years after their major debut, they held a solo performance that attracted 10,000 people at the First Gymnasium of Yoyogi National Stadium. His songs have received a lot of attention, including the theme songs for numerous movies and dramas, as well as commercial songs, and his music videos have won 11 domestic and international awards, including Cannes International Advertising Festival (France), One Show (USA), and Webby Awards (USA). It has received worldwide recognition for its visual world and artwork, including winning awards. Their spectacular stage performances that combine video, sound, and lighting have also attracted a lot of attention, and they have often participated in large festivals such as “ROCK IN JAPAN FESTIVAL,” “SUMMER SONIC,” and “RISING SUN ROCK FESTIVAL.” https://www.androp.jp/
https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-b25e2d7224d16ee6fc77e3d0fc751c83-2481×1748.png ◆ YORI “OKAZAKI” product information [Product concept] From Okazaki to you. Okazaki City, located in the center of Aichi Prefecture and the birthplace of Tokugawa Ieyasu, developed around a castle town. Focusing on the fragrant red and white grapes used in wine, we also add Hatcho miso and honey from traditional industries. For a deep flavor. It is mixed with purple barley and shimenawa to create a fruity and rich flavor. Finished with a taste. Please enjoy the new deliciousness created by combining the blessings of the region. [Product overview] ・Item: Spirits ・Alcohol content: 42% ・Botanicals: White Kyoho pomace, Red Kyoho grapes, soybean miso, purple barley, shimenawa, honey, elderflower, hibiscus, coriander, cardamom, 100% grape juice, juniper berry ・Sales price / Contents: (Collaboration label) 6,900 yen including tax/500ml / (Regular label) 5,900 yen including tax/500ml, 1,500 yen/100ml *Shipping not included
https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-67eee6c35598e4a67b2626b3af8d77cc-2481×1748.png ◆ Sustainable gin “YORI” that uses local ingredients to solve social issues YORI is a domestically produced sustainable gin brand born from the concept of “breathing new life into local deliciousness.” We select fruits and vegetables that lead to local food loss as botanicals and upcycle them in new ways. Distillation is carried out in cooperation with Numazu Distillery (operated by FLAVOR Co., Ltd.) in Numazu City, Shizuoka Prefecture. Product name Region Botanical KAMIKAWA Hokkaido Kamikawa Town Branches, leaves, etc. that were discarded when felling pine trees FUJI Shizuoka Prefecture Fuji area Citrus peel and hojicha that cannot be shipped, etc. OSAKIKAMIJIMA Osakikamijima Town, Hiroshima Prefecture Utilizing olives from Setouchi and ponkans damaged by hail, etc. KASHIWANOHA Kashiwa City, Chiba Prefecture Provided by a local juice bar Vegetable & fruit pomace, etc. ◆ Operation of “COYORI”, a restaurant with a local and sustainable theme “COYORI” is a store that functions as a cafe, bar, and shop with the concept of local and sustainable. You can enjoy delicious menus and products made by upcycling ingredients from various regions around Japan, centered on YORI, and create an encounter with a new region.
https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-5a440a0d6e23e4e54fec897331245b99-2481×1748.png < COYORI > 2F Hiroo SK Building, 5-14-4 Hiroo, Shibuya-ku, Tokyo 150-0012 Tel: 070-8315-0902 Instagram: @coyori_hiroo ◆ “NO NAME DISTILLERY”, a project team that develops and produces sustainable gin that solves social issues “NO NAME DISTILLERY” operates with the mission of connecting local producers and consumers. Translated into Japanese, it means “anonymous distillery”, but as the name suggests, they do not have a distillery, but rather collaborate with a wide range of regions to create sustainable gin. ◆ “NO NAME DISTILLERY” operating company Connect.t Co., Ltd. Connect.t Co., Ltd., the operating company of “NO NAME DISTILLERY”, is a regional
revitalization support company that aims to “create and increase hometowns through local management.” In order to increase the sustainability of the region, we are working on projects that connect regions, businesses, and consumers and aim to revitalize the local economy.
https://prcdn.freetls.fastly.net/release_image/125326/10/125326-10-5b8107f35445aa82aa0d5f3cecaf9406-2288×692.png ◆ Related sites ・YORI brand site: https://yori-gin.com/ ・ NO NAME DISTILLERY: https://nonamedistillery.jp ・ YORI Instagram:
https://www.instagram.com/yori_gin_japan/ ・ COYORI Instagram: https://www.instagram.com/coyori_hiroo/ ◆ Contact information ・ Jun Koguchi, Representative Director of Connect.t Co., Ltd. and Head of NO NAME DISTILLERY jun.oguchi@connec-t.jp / 090-4461-7768 ・NO NAME DISTILLERY Public Relations Kana Takizawa takizawa@cplatz.co.jp / 090-5978-4353