[Exceeded 170% of plan in 5 days after opening] Strong sales of “Macqlo”, the first “black x high-performance” apparel in the Chubu region
Oasis Lifestyle Group Co., Ltd. Press release: October 7, 2024 [Exceeded 170% of plan in 5 days after opening] Strong sales of “Macqlo”, the first “black x high-performance” apparel in the Chubu region Pop-up store being held at Takashimaya Gate Tower Mall
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troublesome, but they are particular about it.” The pop-up store, which opened for three weeks in March this year, is Sales on the first day were over 10 times the target, and 3 times the expected sales for the entire exhibition period . Slightly open All items sold out in stores and online store in 2 weeks However, the response was so great that at one point there were waits of up to three months for reservations. EC sales from March to September were below plan Achieved 905% I’m doing it.
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https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-589c3918719fe4181b0110ecafa89690-3900×3865.jpg First development in the Chubu region The Macqlo pop-up store will be held at Takashimaya Gate Tower Mall until October 22nd (Tuesday). At the store, we sell Macqlo’s 2024 winter collection, which uses the uniquely developed material “Ultimex” and has excellent stretch, water repellency, quick drying, and durability. We offer half-coats and long-sleeved knits that use functional batting from American company Polartec and are washable, quick-drying, and resistant to pilling. In addition, we carry other branded items selected with “black x high functionality”.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-3d849efdd6d26986db61fc7ba62d21d4-876×521.jpg Macqlo Takashimaya Gate Tower Mall Pop-up Store ■Macqlo brand concept and development history
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-61f56b8757af3751ca3a8e410ad3bf5b-1200×628.jpg “Macqlo”, an apparel brand that handles only “black x
high-performance” items, was created to solve the problem of men choosing casual clothes. “Paint all your fashion concerns in black. Based on the concept of “Choosing clothes is a hassle, but I am particular about it.” We will develop items that solve the problems of men in their 30s and 40s. ｜Macqlo Online Store: https://macqlo.jp The company has entered the apparel industry from the plumbing business, and since March 2018 has launched “WWS,” work clothes that look like suits and can be worn functionally and formally. At WWS, outerwear and accessories that can be worn in private are often sold out in black, and some customers said they wouldn’t buy if black wasn’t available, so we thought there might be a very high demand for black. In a survey (*1) of 1,000 men in their 30s and 40s conducted to understand market needs, More than 80% choose black items when purchasing clothing It became clear that this trend was strong, and “Macqlo” was born, which handles only “black x high-performance” items.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-aca2aa35f8881e9c31c0de92f1002d29-2492×1869.png Survey target: Men in their 30s and 40s who buy clothes at least once a year Survey method: Internet survey (Freeeasy) Survey period: December 2023 Number of valid responses: 1000 people ■Macqlo Takashimaya Gate Tower Mall Pop-up Store Details Period: October 2, 2024 (Wednesday) to October 22, 2024 (Tuesday) Business hours: 10:00-21:00 Address: 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture, Takashimaya Gate Tower Mall 6F, Rose Terrace Brands available: Barbour, GREGORY, Robert P. Miller, SY32 nero BY SWEET YEARS, TAION, WILD THINGS, WWS, etc. ■Macqlo 2024AW item list (all tax included)
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-2c951a352f080253b9d14a5b7808df7f-3900×3900.jpg Product: ultimex all weather tech coat Size: S/M/L/LL Price: ¥38,500 Features: A highly functional outerwear made by laminating the proprietary material “Ultimex” with “SAITOS(R)”, a 3-layer material with high water pressure resistance, high moisture
permeability, and windproof properties. Excellent waterproof, waterproof, and windproof properties.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-4f810627c4e6d4bf53cf28443d6503d0-3900×3900.jpg Product: [ultimex×polartec] washable zip half coat Size: S/M/L/LL/XXL Price: ¥33,000 Features: A half-coat made using proprietary material “ultimex” and “polartec(R) alpha(R)” batting, which has excellent heat retention and breathability. Furthermore, a lining with high heat retention is used. Although it is lightweight and thin, it exhibits high heat retention.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-30bb789cbb78d7c08df16bea449f982e-3900×3900.jpg Product: ultimex washable trench coat Size: S/M/L/LL/XXL Price: ¥29,800 Features: Trench coat made using the unique new material “ultimex”. The typical details of a trench coat have been deliberately removed to make it simple and lightweight.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-fcaa9b419d89efbb04640b81e02d74e1-3900×3900.jpg Product: ultimex washable knit jacket Size: S/M/L/LL/XXL Price: ¥18,700 Features: A washable, high-performance collarless knit jacket made of tough, highly functional special yarn. It can be washed in your washing machine at home, and it doesn’t pill easily or lose its shape. Furthermore, the discharge tape suppresses static electricity.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-7b66131617169be53904bc1bb9c0c18c-3900×3900.jpg Product: ultimex washable knit Size: S/M/L/LL/XXL Price: ¥12,500 Features: High-performance knit using special yarn that is tough and highly functional. It can be washed in your washing machine at home, and it doesn’t pill easily or lose its shape. Furthermore, the discharge tape suppresses static electricity.
https://prcdn.freetls.fastly.net/release_image/35410/502/35410-502-03a8b593f5a52748780d94eadf2b1042-3900×3900.jpg Product: [warm] ultimex one tuck tapered easy pants Size: S/M/L/LL/XXL Price: ¥18,500 Features: Easy pants made with our proprietary material “Ultimex”. The lining uses a special material that retains heat through far infrared rays. Stretchy, water repellent, quick drying, washable. ■Company profile Company name Oasis Lifestyle Group Co., Ltd. Representative Yuzo Sekiya Address: 21st floor, Jingumae Tower Building, 1-5-8 Jingumae, Shibuya-ku, Tokyo
