GMO Internet Group Business partnership with GMO Research & AI and Spready in new business development area

[GMO Internet Group] Business partnership with GMO Research & AI and Spready in new business development area ​
GMO Internet Group Press release: October 7, 2024 GMO Research &AI enters into business partnership with Spready in new business development area One-stop service from user research to user interviews GMO Research & AI, Inc. (Representative Director and President: Shinichi Hosokawa, hereinafter referred to as GMO Research & AI, abbreviated as GMO-R & AI), a member of the GMO Internet Group that operates the Internet research business, announced its announcement on Friday, October 4, 2024. ) has concluded a business partnership agreement with Spready Inc. (Headquarters: Shibuya-ku, Tokyo, President and Representative Director: Masaaki Sako, hereinafter referred to as Spready) regarding the use of mutual services in the area of ​​new business development. Through this business alliance, the packaged research service “GMO Ask for New Business Development” provided by GMO Research & AI will be linked with the interview platform “Spready” provided by Spready. By combining user research (quantitative research) and user interviews (qualitative research), we improve the accuracy of research results in new business development, contributing to the construction of practical strategies and project success.
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[About business partnership] ■Background of the business alliance With the evolution and development of AI technology, digitalization is progressing, new business models and products are appearing one after another, and competition is intensifying. In order to respond to the market and trends that change in a short period of time and lead new business development to success, we need to understand each step of the process, such as “idea exploration,” “concept design,” “business model construction,” “solution construction,” and “business planning.” Both companies believe that the use of quantitative data and the frequent collection of information through external networks, such as customer interviews, are extremely important. In May 2024, GMO Research & AI began providing a packaged research service, “GMO Ask for New Business Development,” and has been supporting new business development through analysis of market needs, company strengths, and challenges through quantitative research. On the other hand, Spready has supported new business development through continuous connections such as user interviews, PoC cooperation, and collaboration through the interview platform “Spready” that provides the encounters necessary for new business. This business alliance is based on the belief that the two companies will be able to support new business development by providing more accurate data by combining numerical evidence based on extensive data analysis and background user opinions through service collaboration between the two companies. It has come to this. In the future, we aim to integrate systems and panels to achieve everything from user research to user interviews within a single tool. ■Details of services through business partnership: GMO Research & AI user research and Spready user interviews When developing a new business, the results are determined by advance planning and information gathering, including who to test and what hypotheses should be tested in user interviews. In other words, the key is whether user research and user interviews can be closely related. GMO Research & AI conducts user research, narrowing down issues from high-quality data using survey modules supervised by research professionals, and Spready conducts user interviews, using a platform that allows you to easily ask the people you want to know about the background of the data, the reasons behind the data, and the users. Explore your emotions deeply. By combining these two services and improving the accuracy and depth of survey results, we will raise the resolution of solutions in new business development and support those in charge to improve the accuracy of decision-making. It is primarily intended to be used by people in charge of new business development at enterprise companies and managers at start-up companies, and we will provide support for the success of their projects. By using this service, the man-hours involved in survey design, interview design, etc. can be significantly reduced, making it possible to speed up new business development.
https://prcdn.freetls.fastly.net/release_image/136/4582/136-4582-5503f8df1ecb6e4a4ab39add8eeeb6f8-1279×319.jpg [About the co-hosted webinar] [Research professionals] GMO Research & AI and [Interview professionals in new business development] Spready will be holding a webinar that uses case studies to provide practical knowledge on user research and user interviews. ● Date and time: October 10, 2024 (Thursday) 12:00-13:00 ●Target: New business development staff ●Contents: Quantitative research case study ●Application URL: https://client.spready.jp/seminar/20241010 *Please check the application URL for details
https://prcdn.freetls.fastly.net/release_image/136/4582/136-4582-bcba886f9a703b2ba918dc2ef584fc9b-1200×628.png [About “GMO Ask for New Business Development”] (
https://gmo-research.ai/service/gmoask/business_development ) “GMO Ask for New Business Development” is a packaged research service for new business development departments of operating companies and management of startups. We have three survey modules: awareness measurement module, concept evaluation module, and competitive benchmarking module, and you can easily conduct a survey by simply applying products and services to the survey template. Our research
professionals will propose a research module that suits your problem and handle everything from research implementation to report delivery. [About “Spready”] ( https://client.spready.jp/ ) “Spready” is a “connecting” interview platform that provides one-stop encounters necessary for new business. Since the early days of our company, we have implemented a system that allows you to perform the law of opportunity on the web. This is a new matching service that allows companies to match the human resources they seek by having individual users introduce them. Additionally, in most conventional interview matching services, there is an additional charge to contact the person you interviewed again, but with “Spready” you can contact the person as many times as you like. As a result, we have created many examples of new business development through continuous connections, such as re-interviews, introductions to other people, cooperation in PoC, and collaboration. [About GMO Research & AI]( https://gmo-research.ai/ ) GMO Research & AI has a philosophy of “Bringing our thoughts to the world” and is developing a business that popularizes new marketing solutions and platforms that help rebuild the relationship between companies and consumers. Utilizing a panel network and AI technology that enables internet research among approximately 64.12 million (*) consumers in 16 countries and regions in Asia, we receive research requests from companies not only in Japan but also around the world. As of May 1, 2024, the company name has changed from GMO Research Inc. to “GMO Research & AI Inc.” (*) As of July 2024 [About Spready Co., Ltd.]( https://spready.co.jp/ ) At Spready Co., Ltd., we are striving to build a platform that can provide a one-stop source of encounters necessary for Japanese innovation, with the motto “All the encounters necessary for Japanese innovation are available from Spready.” We also provide support for new business ideas, user interviews, and training for innovative human resources. More
[GMO Research & AI Co., Ltd.] (URL: https://gmo-research.ai/ ) Company name GMO Research & AI Co., Ltd. (TSE Growth Market Securities code: 3695) Address: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Representative: Shinichi Hosokawa, President and CEO ​Business content Internet research business Capital: 299.03 million yen [Spready Co., Ltd.] (URL: https://spready.co.jp/ ) Company name Spready Co., Ltd. Address: 19F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo Representative Representative Director Masaaki Sako Business details ■Interview platform “Spready” ■AI idea generation tool “HASSAN” ■ New business escort/coaching “Spready Mentoring” Capital: 132.48 million yen [GMO Internet Group, Inc.] (URL: https://www.gmo.jp/ ) ​Company name GMO Internet Group, Inc. (TSE Prime Market Securities code: 9449) Address: Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo ​Representative: Representative Director, Group Representative: Masatoshi Kumagai Business content ■Internet infrastructure business ■Internet advertising/media business ■Internet financial business ■Crypto asset business Capital: 5 billion yen Copyright (C) 2024 GMO Research & AI, Inc. All Rights Reserved. Copyright (C) Spready Inc. All Rights Reserved.