Mizkan Holdings Co., Ltd. Enjoy the deliciousness of seasonal vegetables with “Mottai Nabe(R)”! Kyoto City x Mizkan

[Mizkan Holdings Co., Ltd.] Enjoy the deliciousness of seasonal vegetables with “Mottai Nabe(R)”! Kyoto City x Mizkan ​
Mizkan Holdings Co., Ltd. Press release: October 9, 2024 Enjoy the deliciousness of seasonal vegetables with “Mottai Nabe(R)”! Kyoto City x Mizkan ~A campaign will be held at X where a total of 50 people will win 5,000 yen worth of Quo Card Pay~
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Mizkan Group (Handa City, Aichi Prefecture, hereinafter referred to as Mizkan) and Kyoto City will be proposing “Motai Nabe”, a menu item that will help you eat deliciously and contribute to reducing food waste this year as well, allowing you to eat all of Kyoto’s vegetables deliciously without wasting any waste. “Mottai Nabe” is a project launched by Mizkan and Kyoto City in 2020 with the aim of reducing food waste at home, allowing anyone to easily save vegetables that tend to be left over or parts that would normally be thrown away. According to a survey conducted by Kyoto City in 2017, the average food loss per household (assuming a family of four) is 5,000 yen per month. In addition, according to the 2021 Kyoto City Survey, when looking at the breakdown of food loss by food, vegetables accounted for the largest share at 33%, and “using up vegetables deliciously” will greatly contribute to reducing food loss. This year, the fifth year of the initiative, we will support household finances by developing seven new easy and delicious recipes that will help you enjoy all the vegetables that tend to be left over and ingredients that support local production and consumption. From October 15th (Tuesday), 50 people will be able to win a Quo Card Pay worth 5,000 yen on the Mizkan official account on the SNS “X” (formerly Twitter). Supporting household finances! #MotaiNabeCampaign will be held nationwide. Please take a look at the special page on the Mizkan Global Site, where recipes for all menus are available. ■“Mottainabe” menu example
https://prcdn.freetls.fastly.net/release_image/65533/446/65533-446-5b9e23ab932ee58e99ba410c0a3b29dc-800×533.jpg All the way to the skin! Oden-style hot pot
https://prcdn.freetls.fastly.net/release_image/65533/446/65533-446-17c944160faefac9ffc421aa86e95fc9-800×533.jpg Negi shabu-shabu with Kujo green onions that also tastes like soup
https://prcdn.freetls.fastly.net/release_image/65533/446/65533-446-69ce96a54108ae5f0259ea93c1e9ba77-800×600.jpg Acqua pazza style hotpot of Taitoki Kuna “Mottainabe” special page:
URL https://www.mizkanholdings.com/ja/sustainability/resources/initiative02/mottainabe/ ■“Use up hot pot and shabu-shabu! Support household finances! #Mottainabe Campaign” Overview During the campaign period, follow the Mizkan official account, quote the target post of this campaign from the account’s posts, and add “#mottainabe” and “name of vegetables you want to use up in hot pot/shabu-shabu” in the comments. You can apply by posting. Please see the campaign site for details. October 15, 2024 (Tuesday) 11:00 to October 28, 2024 (Monday) 23:59 Campaign site: URL
https://get-cp.jp/html/mottainb10?utm_source=mizkan&utm_medium=pr&utm_campaign=mottainb10 *Site opening is Wednesday, October 9th 10:00 is. Please note that this is different from the campaign start time. Mizkan official account: https://x.com/mizkan_official Quo Card Pay (5,000 yen worth) 50 people ■Distributing “Mottai Nabe” recipe books at supermarkets mainly in Kyoto Prefecture The “Mottai Nabe” recipe book, which introduces recipes, will be installed and distributed at supermarkets, etc., mainly in Kyoto Prefecture, as shown below. (planned) Aeon/Aeon Style/MG/KOHYO/Max Valu/Heiwado/Friend Mart/Al Plaza/Daiei Gourmet City/Aeon Food Style/Messa Kitano/Fresco Colemo/Life Corporation (in alphabetical order) ■ Initiatives between Mizkan and Kyoto City Mizkan, whose Future Vision Declaration 2024 states “Become a company that contributes to the health of people, society, and the earth” and “Become a company that changes society with new deliciousness,” has been implementing advanced initiatives to reduce food loss. In August 2020, we concluded an “Agreement on Collaboration on Efforts to Reduce Food Loss” with Kyoto City, a local government that has been established in the past few years. Starting in 2020, based on the concept of “eating deliciously without wasting vegetables,” we will jointly develop and promote menus (“Mottai Nabe” and “Motai Nazuke (R)”), and conduct experiential learning programs for parents and children (Kyoto We are implementing a food waste reduction awareness program at the City Southern Clean Center environmental learning facility “Sasutena Kyoto.” Mizkan Global Site Special Page:
https://www.mizkanholdings.com/ja/sustainability/resources/initiative02/ ■ Initiatives with Kyoto Prefecture We will support the Kyoto Prefecture Agriculture, Forestry and Fisheries Festival 2024, which will be held at the Kyoto Prefecture General Exhibition Hall (Kyoto Pulse Plaza) on Saturday, November 30, 2024 and Sunday, December 1, 2024. We will introduce the recipe. ■ Initiatives with Kyoto Family x Kyomi x Yamato Gakuen In cooperation with Kyoto Family, a shopping mall consisting of approximately 60 specialty stores, and Kyomi, which sells fresh Kyoto vegetables, the event will be held from November 1st (Friday) to November 30th (Saturday), 2020. We will be running a campaign titled “Let’s enjoy all the seasonal food with “Mottai Nabe.” Five stores in the Kyoto family that handle fresh foods will present “hot pot recipes that use up all the ingredients” devised by the Yamato Gakuen Kyoto Culinary College, and a total of 100 people will be able to shop at the participating stores. The campaign will give away “Kyoto Family App Points,” “Gift certificates to 5 fresh food stores,” and “Mitsukan Hot Pot Set.” For details, please see the website below. https://kyotofamily.com/eventnews/4419/