[Latest case study] A case study in which CVR was improved by 1.4 times and CPA by 20% by using a creative predictive model is revealed!
REHATCH Co., Ltd. Press release: October 9, 2024 [Latest case study] A case study where CVR was improved by 1.4 times and CPA was improved by 20% by using a creative prediction model is revealed!
https://prcdn.freetls.fastly.net/release_image/60706/40/60706-40-01a56be1435b32ffffccfbc8c1bff7348-1920×1080.jpg
REHATCH Co., Ltd. has realized the optimization of digital advertising operations by detecting the exhaustion of advertising creative effectiveness based on a creative prediction model developed in-house. REHATCH, which provides marketing support based on advanced data analysis and industry-leading knowledge, has developed unique models such as machine learning and deep learning, which we use for data analysis and advertising improvement. By developing this creative exhaustion model, REHATCH supports companies’ marketing strategies by predicting the impact point of each advertising creative and accelerating the PDCA cycle for advertising verification. ◆Background of the development of “Creative Prediction Model” One of the major challenges we face when providing marketing support is that it is difficult to look at the distribution results of each creative and decide whether to continue distribution, stop distribution, or wait because the distribution volume is insufficient. ” was there. In order to improve advertising effectiveness, it is most important to perform creative verification on various verification axes at high speed. By solving the above issues and making decisions such as stopping distribution more accurately and quickly, we can not only reduce unnecessary distributions and improve temporary CPA, but also speed up the discovery of winning ways through high-speed verification. For this reason, we have developed a data analysis model that allows accurate decisions such as discontinuation of distribution even within a short period of time from the start of distribution. ◆Utilization results of “Creative Prediction Model” When a company we support started using this model, CVR increased by 1.4 times and CPA decreased by 20% compared to before starting use. According to the operations staff, the time required to decide whether to stop creatives with poor effects and submit new ones has been shortened to 1/3 of what it used to be, allowing creatives with good effects to be distributed more quickly and verifying effectiveness faster. He said that he felt that. ◆How the “Creative Prediction Model” works
https://prcdn.freetls.fastly.net/release_image/60706/40/60706-40-b1ed5d322c7424386de0c5aca3160674-1920×1080.jpg Image (mechanism) • For each creative, we use our unique model to analyze data such as costs, number of impressions, number of clicks, and number of CVs after the start of distribution • Based on the analysis results, predict the number of IMPs, number of CVs, CPA, etc. after a certain period of time • Based on the prediction results, notify you of creatives that should be stopped or redistributed with a different budget, etc. Our model incorporates not only each client’s distribution and CV trends, but also the distribution habits of each medium into its predictions, and has proven to be highly accurate, making correct suspension decisions more than 85% of the time. Masu. [For inquiries regarding this matter, click here]
https://re-hatch.jp/whitepaper/241008_predictivemodel/ [For other inquiries, click here]
https://re-hatch.jp/contact/ REHATCH Inc. Tokyo Head Office: Portal Akihabara 8F, 2-10-9 Higashikanda, Chiyoda-ku, Tokyo 101-0031 Representative: Ryota Sakoda Established: June 2018 Business details: ・Digital marketing support ・Digital advertising operation agency & in-house support ・Creative production of LPs, videos, white papers, etc. ・Branding support ・Development and provision of advertising BI platform “ONE” URL:
https://re-hatch.jp/
