[Act Indy Co., Ltd.] I can finally go to the park…! Nature experiences that families can enjoy will be popular when going out with children in the fall of 2024 / Ikoyo Research Institute user survey
Act Indy Co., Ltd. Press release: October 23, 2024 I can finally go to the park…! Nature experiences that families can enjoy will be popular when going out with children in the fall of 2024 / Ikoyo Research Institute user survey Investigation and analysis of family outings in fall 2024 based on Ikoyo user survey
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overwhelmingly popular in autumn! First, let’s take a look at the results of a user survey asking users where they plan to go this fall. The most popular option was “Park/Comprehensive Park” at 59%. The summer of 2024 was more intense than usual, with extremely hot days, torrential thunderstorms, and typhoons, which restricted long-term outdoor activities. For families, parks are a place where they can easily go and have fun while being physically active. Since park activities were restricted in the summer, many families are now looking to enjoy park play in the cooler autumn months. Furthermore, “Theme parks/Amusement parks (48%)” and “Zoos/Safari parks (37%)” were the most popular. After all, outdoor leisure activities that were avoided in the summer are gaining in popularity. Next are indoor facilities such as shopping, indoor playgrounds, children’s centers and libraries, and aquariums. Even in October, there are still hot days and many days when the weather is sluggish, so indoor facilities that can be used safely regardless of the weather are continuing to be popular as in the summer. And autumn is the season for Halloween. Commercial facilities and children’s centers often hold events and workshops for children that are unique to this season, making it a popular destination for families.
https://prcdn.freetls.fastly.net/release_image/26954/491/26954-491-ac482fc0145ad5f0941d852d15431350-2934×2258.png Source: From Ikoyo October 2024 user survey / Ikoyo Research Institute research Significant increase in popularity of outdoor facilities compared to summer Now, let’s compare it with summer destinations. A comparison shows that the number of outdoor facilities such as “parks/general parks,” “theme parks/amusement parks,” and “zoos/safari parks” has increased significantly compared to summer. “Parks/General Parks” increased by 26 points, “Theme Parks/Amusement Parks” increased by 16 points, and “Zoos/Safari Parks” increased by 23 points, leaving a large difference.
https://prcdn.freetls.fastly.net/release_image/26954/491/26954-491-0a998f72653cf672602ccb78ed73c0c8-2932×2579.png Source: Ikoyo September/October 2024 user survey/Ikoyo Research Institute research Stronger desire for outdoor leisure than last year How do the results compare to last fall? The popularity of
“parks/general parks” increased by more than 10 points compared to last year. The number of “theme parks/amusement parks” and
“zoos/safari parks” has also increased compared to last year, indicating that there is a strong desire for outdoor leisure this year. Furthermore, “shopping,” “indoor playgrounds,” “children’s centers/libraries,” “festivals,” and “learning-related outings” also increased from last year. On the other hand, activities such as “fruit picking/harvesting experience” and “movie theater” decreased from last year.
https://prcdn.freetls.fastly.net/release_image/26954/491/26954-491-74c831008da7099a5771655e31062683-2932×2583.png Source: Ikoyo September 2023/October 2024 user survey Approximately 40% of overnight trips Now, let’s take a look at the ratio of day trips and overnight outings. 38% of respondents said they were planning to go on an outing that involved staying overnight, and 59% said they were planning to go on a day trip or only go out in the local area. Although the majority of people take day trips or go out around the neighborhood, the fact that about 40% of families travel overnight seems to be a significant number.
https://prcdn.freetls.fastly.net/release_image/26954/491/26954-491-c291acce52ae4c2e73a0c06d4e41980a-1614×986.png Source: From Ikoyo October 2024 user survey Things you want to do include playing outside, autumn leaves, fruit picking and potato digging, and nature experiences, overnight trips, and learning experiences are also popular. Here are some excerpts from a
free-answer question about what they want to do this fall. For more information, please see the 2024 Fall Family Outing Survey Report. View details Summary This fall, outdoor activities, which had been curtailed due to the intense summer heat and torrential thunderstorms, suddenly returned, and the popularity of outdoor facilities has increased significantly. Parks and
multi-purpose parks are particularly popular, and we can see that people are looking to casually enjoy playing outside to the fullest. Interest in outdoor leisure has increased compared to last year. On the other hand, there are still days when the temperature and weather are unstable, and indoor facilities such as shopping, indoor playgrounds, and children’s centers and libraries that are not affected by the weather continue to be popular. Particularly during the Halloween season, many events and workshops for children are held at commercial facilities and children’s centers, which seems to be one of the attractions for families. Approximately 40% of families were planning an overnight trip, and outdoor activities such as camping and trips to hot springs were also popular. When we asked people what they wanted to do this fall in an open-ended question, many people said they wanted to be active outside, such as playing in the park or practicing cycling. Many people also enjoy nature experiences that allow them to enjoy the seasonal feel, such as autumn leaves, fruit picking, potato digging, hiking, and Halloween events. Learning and cultural experiences, such as the “Autumn of Art,” were also popular. The season when the air outside is pleasant. Many families enjoyed making memories with their children through outings, seasonal events, and experiences unique to autumn. ■Ikoyo facility survey survey method Research method/Internet survey Survey area/nationwide Survey target/Users who used Ikoyo and Ikoyo apps Survey
period/October 7th to October 17th, 2024 Number of samples/353 samples Research analysis/Ikoyo Research Institute ■Full text of “2024 Fall Family Outing Survey Report” Here ■Related “Ikoyo Research Institute” article ・ Is a child seat not necessary after the age of 6? Thorough investigation of usage status by age! / Ikoyo Souken User Survey ・ Approximately 40% of children have experienced “reluctance to go to kindergarten” or “reluctance to go to school”…What can parents do to support themselves after the long holidays? / Ikoyo Souken User Survey ・ Extreme heat, typhoons, thunderstorms, and earthquakes have a major impact on family summer leisure activities! As many as 1 in 4 people were forced to change their plans / Ikoyo Souken User Survey ■Overview of “Ikoyo Research Institute” https://research.iko-yo.net/ We will disseminate research reports and analysis data on various interests and trends related to children and families, experiential activities, outing markets, etc. ■Configuration content [Market report] We conduct monthly research on the state of the outing market by adding information from external services and user survey results to Ikoyo’s access data. We analyze trends in the entire outing market from a comprehensive perspective. [Survey data] This is data analysis article content aimed at solving the issues that outing facilities are currently facing, based on a unique questionnaire survey of Ikoyo users and registered facilities. We will analyze the results from the user questionnaire and facility questionnaire. [Let’s use it] This is analytical content that collects data that can be used as a reference when outing facilities utilize Koyo, such as examples of results achieved by posting Ikoyo coupons and comparisons of Ikoyo tag usage by season. [Case study] This is interview content where we conduct unique interviews about the measures and results actually implemented by outing facilities, and introduce examples of successes and failures for other facilities. ■Related services Let’s go “Ikoyo”, an information site for going out with children, launched in December 2008, is used by approximately 80% of people raising children, and has information on over 98,000 facilities nationwide and over 75,000 reviews. (as of May 2024). “Ikoyo” provides information that will make family outings more enjoyable, and is run with the hope that outings will increase family communication and smiles on children’s faces. Let’s go app The app version of “Ikoyo” allows you to search for nearby destinations on a map based on your current location, as well as special coupons exclusive to “Ikoyo” app members, which are constantly being updated. Based on our unique review posting function, you can see at a glance recommended destinations by child’s age, and we provide even more matching outing information than the web version. [Company Profile] Company name: Act Indy Co., Ltd. Location: 23rd floor, Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo
Representative Director: Takamichi Shimomoto Established: June 2003