Limited release of Sapporo draft beer black label “Hokuriku crab design can”

Sapporo Holdings press release (2024.10.28) Sapporo Holdings Limited release of Sapporo draft beer black label “Hokuriku crab design can” A portion of the sales will be donated to JF Ishikawa for earthquake recovery efforts. Provide support Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Co., Ltd., will release limited quantities of Sapporo Draft Beer Black Label “Hokuriku Crab Design Can” on October 29th in seven prefectures in the Tokai-Hokuriku region.
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This product will be released in time for crab fishing, which opens in November every year in the Hokuriku area. Additionally, a portion of the proceeds from the sale of this product will be donated to Ishikawa prefecture’s fishing industry through JF Ishikawa to support earthquake recovery efforts. The package dynamically depicts the lifting of the ban on crab fishing, a winter tradition in Hokuriku. We hope that we can contribute to regional revitalization through this product. 1.Product name Sapporo Draft Beer Black Label “Hokuriku Crab Design Can” *Contents are the same as regular black label. 2.Package 350ml can 3.Release date/region October 29, 2024 Ishikawa prefecture, Toyama prefecture, Fukui prefecture, Aichi prefecture, Gifu prefecture, Mie prefecture, Shizuoka prefecture 4.Price      open price 5.Design features      A lively depiction of the lifting of the ban on crab fishing, a winter tradition in Hokuriku. 6.Sales plan 10,000 cases (350ml x 24 bottles) 7. Donation recipient       JF Ishikawa – Ishikawa Prefecture Fisheries Cooperative Association – 8. Donation amount        100,000 yen [JF Ishikawa – Ishikawa Prefecture Fisheries Cooperative Association] With the aim of promoting local fisheries, and based on the spirit of mutual aid among members, we will work together to improve the economic and social status of our members for the sake of their business and livelihood. We are engaged in the business of guidance and mutual aid. Official website:
http://www.ikgyoren.jf-net.ne.jp/index.html ■About Sapporo Draft Beer Black Label “Sapporo Draft Beer Black Label” is a long-selling brand that was born in 1977 under the name “Sapporo Bottled Draft” and is celebrating its 48th anniversary this year. This is a pioneering product that ushered in the era of draft beer at a time when heat-treated beer was the mainstream. With a perfect balance of barley flavor and refreshing aftertaste, and a creamy foam that keeps the taste and aroma fresh, we aim to create a beer that will be loved by adult beer lovers and will never tire of drinking, no matter how many glasses you drink. Black Label offers adults the joy of choosing their own beers and the joy of expressing their adult selves, with the themes of “Adult☆Nama.” and “Don’t curl up, become a star.” I’ll go. In addition, since 2019, we have opened Sapporo Draft Beer Black Label’s flagship beer bar “Sapporo Draft Beer Black Label” THE BAR in Ginza, Tokyo. We offer an experience where you can taste the deliciousness. Sapporo Draft Beer Black Label Brand Site: https://www.sapporobeer.jp/beer/ [Inquiries from consumers] Sapporo Beer Co., Ltd. Customer Center TEL 0120-207-800