[Miyagi Rice Marketing Promotion Organization] Onigiri Action 2024 is back! As a local government partner, we will continue to make things even more exciting with various projects! “#Miyagi rice rice ball photo contest” is also being held
Miyagi Rice Marketing Promotion Organization Press release: October 29, 2024 Onigiri Action 2024 is back! As a local government partner, we will continue to make things even more exciting with various projects! “#Miyagi rice rice ball photo contest” is also being held
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-f80a9ac1590faf3897aee7d710ed773f-1422×1202.jpg
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-daae0f3b9c5e892fdbf2f0c00629b3ce-1200×361.jpg Collaborative sale of “locally produced locally consumed Paris rice balls” using ingredients from Miyagi Prefecture
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-acf8380718cf96188c050c0f3f2c883e-2025×2700.jpg The newly developed “rice ball with homemade char siu and Kesennuma ripe oyster oyster sauce” is sold in limited quantities every day
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-95e3a477099ad8027ad775fe8976f456-1934×1454.png French Restaurant Plaisir (Aoba Ward, Sendai City) Mr. Katsuhiko Sato, the chef of the popular French Restaurant Plaisir in Omachi, Aoba Ward, Sendai City, has demonstrated his skills at famous hotels in Tokyo and the Japanese Embassy in Singapore. This spring, he opened “Marche Shokudo” in the “Shiogama Seafood Intermediate Market” in his hometown of Shiogama, and its rice ball set meals are gaining popularity. This time, we will be collaborating with Chef Sato, who shares the idea of onigiri action, and will be selling “locally produced and locally consumed Parisian rice balls” that use plenty of Hitomebore and Miyagi ingredients from Miyagi Prefecture for a limited time. The name is “Homemade Char Siu and Kesennuma Ripe Oyster Oyster Sauce Rice Ball” (280 yen including tax). Oysters are known as a winter delicacy in France, and the homemade char siu, made with time and effort, and the oyster sauce made from Kesennuma oysters go perfectly together. The seaweed used is from Matsushima, and the tamago and parmesan cheese mixed in gives it an even richer and more satisfying taste. Collaboration sale of “Locally produced locally consumed Paris rice balls” (using Hitomebore) Rice balls with homemade char siu and Kesennuma ripe oysters in oyster sauce (280 yen including tax) Sales period: October 29th (Tuesday) to November 16th (Saturday) Sales location: Marche Shokudo *Shiogama Seafood Intermediate Wholesaler Market No. 14 section (1-20-74 Niihama-cho, Shiogama City, Miyagi Prefecture 985-0001) Business hours/Weekdays 7:00-13:00 Saturdays, Sundays, and holidays 7:00-14:00 (closed on Wednesdays) To commemorate the collaboration sale, “2024 Miyagi Ricey Lady” visits Marche Shokudo! We will promote locally produced and locally consumed Parisian rice balls! Performance date and time: November 1st (Friday) 10:00-11:00 (scheduled)
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-31da0291d891ce58c18a0d75b90e1e91-3900×2872.jpg 2024 Miyagi Laicy Lady
Let’s make rice balls and talk! “Female college student rice ball group” Volunteers from Sendai Shirayuri Women’s University (Izumi Ward, Sendai City) and Miyagi Gakuin Women’s University (Aoba Ward, Sendai City) will gather to discuss onigiri. In addition to memories related to favorite ingredients and rice balls, we will think about local production for local consumption and contributing to a sustainable local community from the unique perspective of a female university student. In addition, the participants exchanged ideas while making onigiri recipes created by Akiko Hayasaka, a culinary expert living in Miyagi Prefecture. This recipe uses Miyagi’s four representative varieties, Sasanishiki, Hitomebore, Date Masamu, and Kin no Ibuki, and highlights the characteristics of each.
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-a86ecc29a4a218197b383de7cc140908-1200×900.png Last year’s situation (gathering of university students in the prefecture) Let’s make rice balls and talk! “Female college student rice ball group” Date and time: November 5th (Tuesday) 18:00-19:30 (scheduled) Meeting place/L Park Sendai 5th floor Food atelier (cooking training room) *Times may vary as we will meet after university classes are over
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-8c612d0ad503504321fd7d44ef413895-1950×1034.jpg Culinary expert Akiko Hayasaka
Cooperating with “Miyagi Onigiri Festa 2024 Autumn in Sendai Izumi Premium Outlets”
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-f60e86c06d4db52ff21b92c8771f4d49-1360×876.png In addition to selling rice balls, there will also be a local products market and a raffle where you can win Miyagi rice. We will be cooperating with “Miyagi Onigiri Festa 2024 Autumn in Sendai Izumi Premium Outlets,” a joint sales event involving 25 stores in Miyagi Prefecture that use rice from Miyagi, for a total of 25 days. The event was held for the first time in June of this year and was crowded with many visitors. Once again, the Miyagi Rice Marketing Promotion Organization is cooperating, and the 2024 Miyagi Ricey Lady will work with Musubimaru to support stallholders in selling rice balls. We will promote rice ball action and our unique project “#Miyagi Rice Rice Ball Photo Contest”.
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-02e649556ac958f20866444da543e808-1138×628.png Previous Miyagi Onigiri Festa (June 2024)
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-2374d713fc81a8c400cc32e9b352ed61-823×1000.jpg Sendai/Miyagi tourism PR character Musubimaru will also appear for two days Miyagi Onigiri Festa 2024 Autumn in Sendai Izumi Premium Outlets Event period: November 9th (Sat) and 10th (Sun) 10:00-15:00 Admission fee/Free Sponsored by: Miyagi Onigiri Festa Executive Committee Special Sponsor: Sendai Izumi Premium Outlets Cooperation: Miyagi Rice Marketing Promotion Organization Support: Miyagi Prefecture, TBC Tohoku Broadcasting, Sendai Broadcasting, Miyagi Television
Broadcasting, KHB East Japan Broadcasting, FM Sendai, Kahoku Shimposha 2024 Miyagi Raisi Lady and Musubimaru will appear for 2 days! *Please see the Sendai Izumi Premium Outlets website for event details. Cooperating with an onigiri exchange event between Miyagi Gakuin female university students and Mori no Kodomo Kindergarten students
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-eeadb469c9587d21413065d9badbe645-776×533.jpg Miyagi Gakuin Women’s University
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-3eba78333adda78b36e8f27a8d137ef6-1164×800.jpg Forest Kindergarten Students from the Department of Food and Nutrition at Miyagi Gakuin Women’s University and children from Mori no Kindergarten attached to Miyagi Gakuin Women’s University will have a party where they will make and eat rice balls together. The rice balls you make are the ones you see in picture books. Kindergarten students vote in advance on the rice balls they would like to make and eat, and students help them make the three types of rice balls they choose. From a dietary education perspective, we will learn how to hold rice and the ingredients, and share the joy of making and eating rice balls while conveying the wonders of rice balls. The Miyagi Rice Marketing Promotion Organization will be providing “Date Masamu” and supporting the children along with Musubimaru on the day. Miyagi Gakuin University Women’s University × Forest Children’s Onigiri Exchange Meeting Event date and time: November 14th (Thursday) 10:00-11:30 Meeting place/Mori no Kodomoen (Miyagi Gakuin campus) (9-1-1 Sakuragaoka, Aoba-ku, Sendai 981-8557)
Now being popular! Onigiri action tie-up “#Miyagi Rice Rice Ball Photo Contest” As an original project, we are holding a photo contest that many people from both inside and outside of Miyagi Prefecture can enjoy and participate in. By posting photos, we will encourage participation in rice ball actions that have social significance, and help promote rice eating while having fun understanding the features and appeal of Miyagi rice. ●Implementation period Thursday, October 3, 2020 – Saturday, November 16, 2020 ●Implementation details If you post a photo of your rice ball on various SNS (X, Instagram, Facebook) with the designated hashtag, 35 people in total will be entered into a lottery to receive Miyagi rice, Sendai beef worth 10,000 yen, etc. *If you post a photo of onigiri made with Miyagi rice, your chances of winning may increase!
https://prcdn.freetls.fastly.net/release_image/149203/4/149203-4-11d0ac29792a64a1276316aba3166107-1027×398.jpg As a local government partner of Onigiri Action, we are also holding a popular #Miyagi Rice Rice Ball Photo Contest, which we are
independently conducting. If you follow the official SNS account of the Miyagi Rice Marketing Promotion Organization and post a photo or illustration of an onigiri with the tags “#OnigiriAction” and “#Miyagi Rice Onigiri,” you will be entered into a lottery to win a Miyagi rice tasting set. We are doing this because we want people to feel free to participate in the rice ball action while having fun, and thanks to you, the number of posts has exceeded last year. You can easily contribute to global welfare and local communities through rice balls. We hope that you will continue to take up this topic in the future. X: Miyagi Rice Marketing Promotion Organization [Official] @miyagimai_mk https://mobile.x.com/miyagimai_mk Instagram: Miyagi Ricey Lady [Official] @miyagi_riceylady
https://www.instagram.com/miyagi_riceylady/ Facebook: Miyagi Rice Marketing Promotion Organization
https://www.facebook.com/miyaginookome/