BAGEL & BAGEL is participating in a gourmet fair using rice flour again this year as part of the “Rice and Rice Flour Consumption Expansion Promotion Project”!
JFLA Holdings Co., Ltd. Press release: October 29, 2024 BAGEL & BAGEL is participating in a gourmet fair using rice flour again this year as part of the “Rice and Rice Flour Consumption Expansion Promotion Project”! We are selling chewy Japanese-style bagels made with rice flour!
https://prcdn.freetls.fastly.net/release_image/143384/22/143384-22-dda71188c61cc7e45ed3033a1154458c-842×595.jpg
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URL: https://prcdn.freetls.fastly.net/release_image/143384/22/143384-22-b283a4d8beb847bfe95de885206b2818-842×595.jpg The image is an image Rice flour 70% 258 yen (tax included) A chewy Japanese bagel made with rice flour. Contains 400mg of calcium per serving. The more you chew, the more you will feel the sweetness of the rice flour, and the aroma of freshly cooked rice and the texture of rice cake will definitely make you addicted! Please toast it and enjoy.
https://prcdn.freetls.fastly.net/release_image/143384/22/143384-22-f1d6161f38616919bc6719520d430a7c-842×595.jpg The image is an image Matcha and Azuki (contains 70% rice flour) 268 yen (tax included) A chewy Japanese bagel made with rice flour. A sweet bagel made with fragrant matcha and slightly sweet azuki beans.
https://prcdn.freetls.fastly.net/release_image/143384/22/143384-22-a8ad3d6c3488dd611cf121f3669e26c3-842×595.jpg The image is an image Black beans and kinako (contains 70% rice flour) 268 yen (tax included) A chewy Japanese bagel made with rice flour. A fragrant Japanese-style sweet bagel made with soybean and black beans. [Sales period] November 1, 2024 (Friday) – February 28, 2025 (Friday) *Ends as soon as it runs out [Sales stores] BAGEL & BAGEL nationwide *Some stores may not carry this item.
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URL: https://prcdn.freetls.fastly.net/release_image/143384/22/143384-22-86a4c7a778a4c9c36c8558f2d820dee6-842×595.jpg The image is an image Rice flour bagel sandwich and soup set 1,100 yen (10% tax included) This is a set of a sandwich limited to the “Rice and Rice Flour Consumption Expansion Promotion Project” that combines Japanese ingredients that allow you to rediscover the deliciousness of rice flour bagels, and a body-warming soup with a gentle taste made using shio koji. ●Kinpira burdock and teriyaki chicken 759 yen (tax included) A combination of the Japanese side dish “Kinpira Gobou” and plump and juicy grilled teriyaki chicken. This is a limited edition sandwich from the “Rice and Rice Flour Consumption Expansion Promotion Project” where you can enjoy the deliciousness of rice flour with shiso leaves, shredded seaweed, and thread-cut chili peppers that add color to the Japanese atmosphere. ●12 kinds of vegetable salted soup 462 yen (tax included) A bouillon-based vegetable soup that brings out the full flavor of 12 types of vegetables, and a body-warming soup that brings out the flavor of the fermented food “shio-koji.” [Sales period] November 1, 2024 (Friday) – January 26, 2025 (Sunday) [Sales stores] BAGEL & BAGEL nationwide *Some stores may not carry this item. ■ Reasons why BAGEL & BAGEL participates in the “Rice and Rice Flour Consumption Expansion Promotion Project” BAGEL & BAGEL’s bagels are particular about being “moist and chewy” and have aimed to create bagels that suit the tastes of Japanese people. Rice flour has a property of having a higher water content than wheat flour, so by using rice flour we were able to create a product that was “moist and chewy.” We are expanding our lineup even further so that our customers can enjoy our products even more. Artego Co., Ltd., which operates BAGEL & BAGEL, is also engaged in several social contribution activities. We also want to contribute to “local production for local consumption, increasing food self-sufficiency,” and we sympathize with the purpose of this project, which is “expanding the use of rice flour to increase food self-sufficiency.” I decided to participate because I felt it was meaningful to be able to provide customers with delicious bagels that are moist and chewy by using rice flour, and to contribute to social issues such as food self-sufficiency and health. ■ Overview of “Rice and Rice Flour Consumption Expansion Promotion Project” The “Rice and Rice Flour Consumption Expansion Promotion Project” will be implemented as part of the “Rice and Rice Flour Consumption Expansion Measures Project” conducted by the Ministry of Agriculture, Forestry and Fisheries. Through this project, the importance of food security in Japan is being reconsidered due to increased demand for food due to
international population growth, decreased production due to climate change, rising raw material prices, and the impact of the weaker yen. To ensure a stable food supply, we aim to increase the consumption of rice and rice flour, which are domestically self-sufficient crops. *This project will be handled by the Rice and Rice Flour Consumption Expansion Promotion Project Secretariat (Gurnavi Inc., etc.). ■Overview of “Rice Rice Gourmet ~ Gourmet Fair 2024 Using Rice Flour” 〈Contents〉Providing menus using rice flour in collaboration with major restaurant chains and local restaurants October 1, 2024 (Tuesday) to November 30, 2024 (Saturday) *The start and end times within the above period will vary depending on the participating store. More than 2,000 stores *We also use raw materials other than rice flour (such as wheat flour). For details, please contact each store. “Komeko Gourmet” site (released on October 1st) ■About BAGEL & BAGEL Bagels are made from simple ingredients such as wheat, water, and kneaded ingredients (plain). We use carefully selected wheat produced mainly in North America, so you can enjoy the harmony of umami and subtle sweetness that spreads throughout your mouth as you chew. In addition, while typical bagels are hard, BAGEL & BAGEL’s bagels are made using a unique manufacturing method, resulting in a moist and chewy texture. It is easy for even children to eat and does not harden over time. BAGEL & BAGEL official website ■About Artego Co., Ltd. Head office location: Morita Building, 1-5-6 Kakigara-cho, Nihonbashi, Chuo-ku, Tokyo Representative Director and President: Shusaku Higaki Business details: Manufacture and sale of bagels and baked goods, direct management of restaurants using these products, direct management of franchise businesses, cafes, and pub businesses Number of stores: 70 stores (as of September 30, 2024) (30 BAGEL & BAGEL stores, 34 MOMI&TOY’S stores, 1 Momitoi store, and 5 other stores) “Artego” corporate website ■About JFLA Holdings Co., Ltd. Head office location: Morita Building, 1-5-6 Kakigara-cho, Nihonbashi, Chuo-ku, Tokyo Representative Director and President: Shusaku Higaki Business details: Manufacture and sale of dairy products, alcoholic beverages, soy sauce, seasonings, etc., import and sale of high-end ingredients, wine, etc., operation of restaurant franchise headquarters and restaurant operations “JFLA Holdings” corporate website