Shogakukan Co., Ltd. We asked modern elementary school girls (JS) who are readers of Ciao! Investigating concerns related to menstruation, underwear, and unwanted hair (female care) Friends are the most common people to consult with regarding menst

[Shogakukan Co., Ltd.] We asked modern elementary school girls (JS) who are readers of “Ciao”! Investigating concerns related to menstruation, underwear, and unwanted hair (female care) Friends are the most common people to consult with regarding menstrual concerns! ​
Shogakukan Co., Ltd. Press release: October 30, 2024 We asked a modern elementary school girl (JS) who is a “Ciao” reader! Investigating concerns related to menstruation, underwear, and unwanted hair (female care) Friends are the most common people to consult with regarding menstrual concerns! More than half of high school junior high school students are worried about unwanted hair
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Shogakukan Co., Ltd. has regularly conducted reader surveys targeting readers and their families of Pucchigumi, a magazine for girls in the lower grades of elementary school, and Ciao, a girls’ manga magazine with the highest circulation for over 20 consecutive years, and their families since the launch of both magazines. I’m doing it. From August 2022, we have launched the “JS Research Institute,” which regularly reports on the real feelings of elementary school girls (JS) from the perspective of each editorial department. ​ This time, we conducted an online survey targeting upper-year JS students regarding their concerns regarding menstruation (menstruation) and bras. In addition, a survey was conducted in the September 2024 issue of 1,000 readers of Ciao, whose readers are mainly high school junior high school students, regarding concerns about unwanted hair. We will report on the femme care concerns of upper grade JS along with comments from the editorial department. ​ Ciao Plus: https://ciao.shogakukan.co.jp/ ◆Shogakukan “JS Research Institute” survey – Questions about femcare asked by upper grade JS – Topics◆ 1. More than 30% of upper-grade junior high school students have reached menarche and are having some kind of trouble with menstruation. The number one problem I have is “excessive bleeding” and I consult with my “friends”. 2. More than 40% of upper grade JS have worn a bra. The number one problem people have is “not knowing which size is right for them” and the person they talk to is “their mothers.” 3. More than half have worried about unwanted hair. More than half are also interested in unwanted hair care. ◆Femme care concerns asked by upper grade JS – Survey results◆ ★ The number one “menstrual problem” among upper-grade JS students is “a lot of bleeding.” The most people I consult with are my friends More than 30% of high school junior high school students aged 10 to 12 have experienced menstruation.
https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-6d5776b387f4be8e5473f6465daeb8e4-826×567.png All of the upper-grade JS students who are experiencing menarche answered that they have some sort of problem, and the number one problem was “excessive bleeding.” The next most common symptoms were prolonged bleeding, menstrual pain, and mental discomfort. When asked about where to go and how to find out about a problem, the most common choice was to “talk to a friend.” Additionally, among JS who have menstruated, Laurier was the most popular sanitary product brand known.
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https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-ed6af25531ac43575669e7955e7e3bad-760×477.png ★ The number one problem that older JS students have regarding bras is not knowing which size is right for them. The most consulted person is the mother More than 40% of high school junior high school students aged 10 to 12 said they had worn a bra.
https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-5bdfc93c192eae0bce4a9224ec886861-844×570.png When it came to concerns about bras, the number one answer was “I don’t know which size fits me” and the second place was “I want a bigger/smaller size.” There were many concerns about size. The most common person they consulted about menstrual problems was their friends, but they also turned to their mothers more often about bras. In both cases, researching on the Internet or SNS also ranked high, indicating that they not only directly consult people close to them, but also rely on information on the Internet. Also, among the brands that people have bought, fast fashion brands took the top 3 spots, ahead of underwear brands.
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https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-caa6e8a86d274d3c12f38981d156880a-756×460.png ★More than half of upper-grade JS students are concerned about unwanted hair. More than half of the respondents answered that they care/are interested in it 52% of upper-grade JS (Ciao readers) had worried about unwanted hair, more than half. This is an increase of about 10% from a similar survey conducted last year (*), probably because the impact of the new coronavirus has calmed down and opportunities to meet people face-to-face have increased. The most common time to start worrying about this problem was when they were in the lower grades, and we found that many JS started worrying about it from an early age. *Press release June 16, 2023 Survey on unwanted hair
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https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-19cb7c133af2bb6c5f951742267846e5-790×670.png Furthermore, although many JS answered “no” to the question of whether they have ever taken care of unwanted hair, more than half of them answered “yes” and “I have no interest,” indicating that they are not concerned about hair care. It seems that there is a lot of interest. When it comes to hair care that they have actually used, the majority of them have used razors, special shavers, and hair removal creams, indicating that many JS are taking care of themselves at home. Image
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https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-95595df25ccb4b9f5beb340c28e609b9-784×678.png (Comment from the editor-in-chief) (Editor-in-chief of “Ciao”) Today’s Ciao girls are interested in and trying to understand their own bodies. I am creating “Ciao” with the hope that I can help people acquire even the slightest bit of correct knowledge. We often feature articles in Ciao and Ciao Plus that can help you answer the question, “What kind of bra should I wear?” or explain how to solve this problem. . Recently, the problem of “unwanted hair” has increased considerably. It seems that not only girls but also boys are worried about unwanted hair. About Shogakukan “JS Research Institute” Image
URL: https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-0886b61dfaf16db11dc680d1fa4d8d7b-370×370.jpg “JS Research Institute” will be launched in August 2022. This is a project in which the editorial staff of the girls’ magazine
“Pucchigumi” published by Shogakukan and the girls’ manga magazine “Ciao” have teamed up to unravel the reality of elementary school girls. “Pucchigumi” and “Ciao” have been conducting regular reader surveys and using them to create the magazine and provide information to partner companies. This reader survey has been carried out in a format in which children and their families, who avidly read the magazine each month, respond to a handwritten questionnaire since its inception. The editorial department receives nearly 5,000 postcards from both magazines each month. In addition to regularly disseminating the reality of elementary school girls from the perspectives of both editorial departments, we hope to work with companies that support these initiatives on various projects. Please let us know if you would like to conduct a joint survey with our readers, develop collaborative products, hold joint events, etc.!
https://prcdn.freetls.fastly.net/release_image/104282/22/104282-22-48ec93d0a0cee764e9a76d69219e1b50-510×324.png “Survey on menstruation and bras” [Ciao]: June 7th to August 4th, 2017 ・Survey target: “Ciao” ​​readers or their families ・Research agency: In-house research ・Number of valid responses: Total number of applications: 178, Total number: 48 ・Survey method: Online
questionnaire “Survey on unwanted hair concerns” *“Ciao” ​​September 2024 issue reader survey 【Ciao】 ・Survey period: August 2, 2024 – August 30, 2024 ・Survey target: “Ciao” ​​readers or their families ・Research agency: In-house research ・Number of valid responses: Total number of applications: 1484, Total number: 1000 ・Survey method: Magazine postcard questionnaire The latest issue of “Ciao” ​​is now on sale! Ciao Released on the 3rd of every month
https://ciao.shogakukan.co.jp/news/
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