[Japan Sake Brewers Association Central Association] Nabe & SAKE Campaign A store photo contest featuring sake and hotpot related products and a campaign where consumers post photos of hotpot and sake at home on X!
Japan Sake Brewers Association Central Association Press release: October 31, 2024 Hotpot & SAKE Campaign A store photo contest featuring sake and hotpot related products and a campaign where consumers post photos of hotpot and sake at home on X! The Japan Sake Makers Association is running a “Nabe & SAKE” campaign where you can enjoy sake by pairing it with a pot that goes well with
it. https://prcdn.freetls.fastly.net/release_image/83559/67/83559-67-4cee7b5c19f6ab381b2c83372c8629f9-1002×269.jpg
(hereinafter referred to as the Central Association), which is the largest association in the Japanese sake industry to which
approximately 1,600 alcoholic beverage manufacturers (sake, authentic shochu/awamori, and hon mirin) belong, is working to promote hot pot dishes, which will be in high demand in the coming period. In order to promote cross-sales of sake that goes well with hotpot, we will be holding a photo contest for stores and a posting campaign for general consumers. ■We are holding a sales floor photo contest with a total prize of 300,000 yen! During the period from Friday, November 1st to Sunday, December 15th, the Central Association will provide
promotional tools at the Japanese sake and hot pot related product sales areas such as the Japanese sake section, the hotpot soup section, and the hot pot set section. We will hold a sales floor photo contest for stores that use original tools and other tools to display their sales floor for over a week (total prize money of 300,000 yen). By promoting the compatibility of sake with hotpot, which is about to enter its peak season, this will be a measure that will lead to raising not only the consumption of sake but also the quality of hotpot-related products as a whole. Since this is not a grand exhibition contest, you can display it on the regular shelf rather than in a special corner. “Nabe & SAKE Photo Contest” Overview Target period: Friday, November 1, 2024 – Sunday, December 15, 2024 Target stores: Sake stores nationwide Target products: All sake products, hot pot related products Judging criteria: Please use the tools provided for the photo contest and your own original tools to decorate the Japanese sake section, hotpot soup section, and hot pot set section so that participants will want to enjoy sake with hot pot. Participation conditions: For at least one week during the target period, please use special tools and original tools for the photo contest to create a sales floor in the hot pot related product department such as the Japanese sake department, hot pot soup department, or hot pot set department. Tool application: Please fill out the necessary
information on the dedicated website below and apply (from October 15, 2024). How to apply: Please take a photo of the store and fill out the required information on the dedicated site application form below. Application deadline: Sunday, December 22, 2024 Announcement: Friday, January 31, 2025 *Winning stores will be contacted directly by the secretariat and will also be announced on a dedicated website. Image
URL: https://prcdn.freetls.fastly.net/release_image/83559/67/83559-67-e54c16e127ffd0fc50e97edf12fe635f-1131×352.jpg Provided tools
https://prcdn.freetls.fastly.net/release_image/83559/67/83559-67-27f837bccef2e73e31894983fced18ec-1067×753.jpg Last year’s development example
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https://prcdn.freetls.fastly.net/release_image/83559/67/83559-67-9cb2c55e1d607a03d04d50b15bd5b2be-2000×1500.jpg ■Win a sake that goes well with the hot pot! We are conducting an X-posting campaign for consumers! The Central Association will be inviting general consumers to post photos of hot pot and sake at home on their own X (formerly Twitter) from November 1st (Friday) to December 15th (Sunday). We will carry out an X-posting campaign. By creating an incentive for general consumers to purchase hotpot-related products and sake, we will encourage them to participate in the “Nabe & Sake Photo Contest.” “Hot Pot & SAKE X Posting Campaign” Overview Target period: Friday, November 1, 2024 – Sunday, December 15, 2024 Target: General consumer Content: Follow the official X account of the Japan Sake Brewers Association Central Association, and during the application period, post a photo of “nabe and sake” at home on your own X (formerly Twitter) with “#nabeandSAKE”. 20 people will be randomly selected from among the posters to receive sake that goes well with hotpots from all over the country. Application requirements: 1. Follow the Japan Sake Brewers Association Central Association X official account 2. Take a photo of you enjoying “nabe and sake” at home 3. Post your own X with the photo from 2. and “#nabeandSAKE” Application deadline: Sunday, December 15, 2024 Announcement: Only the winners will receive a direct message (DM) from the official account. Shipping is scheduled for around mid-January. We will not announce the winners. We will replace it by shipping.
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https://prcdn.freetls.fastly.net/release_image/83559/67/83559-67-56bb3cfd3939d91ddf3e675137197124-755×390.jpg The largest association in the Japanese sake industry, with
approximately 1,600 alcoholic beverage (sake, authentic
shochu/awamori, and hon mirin) manufacturers nationwide. Established in 1953 with the aim of stabilizing and healthy development of the alcoholic beverage industry. By disseminating information about Japanese sake, known as “national sake,” as well as authentic shochu and awamori, we are working to raise awareness both domestically and internationally. https://japansake.or.jp/common/about/