Sabi Co., Ltd. A new type of SNS that repaints your daily life with spots and art

[Sabi Co., Ltd.] A new sensation SNS that repaints your daily life with spot x art ​ Sabi Co., Ltd. Press release: October 31, 2024 A new sensation SNS that repaints your daily life with spots x art We have released Commural, a new fan marketing tool that builds SNS
exclusively for stores and spots and connects those locations and users through art!
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Commural, an app that increases repeat customers, loyal users, and core fans, will be released this fall! ! It’s a digital doodle book that allows you to freely draw and post on SNS only available within the store. As the activity of app users becomes more active, the community building of a particular spot or store will become stronger! SABI Co., Ltd. (Headquarters: Naniwa Ward, Osaka City, Osaka Prefecture, President and CEO: Takeshi Terakawa) has developed a new type of community platform, Commural, that allows you to build a “SNS unique to that place” through art. It can be used at restaurants, guesthouses, hostels, and tourist spots such as city landmarks and art museums. This is a service that activates activities such as building a community and fostering loyalty among customers visiting the store, mainly for business owners and companies operating in physical stores. Commural is a coined word that combines the prefix com (together), such as Communication and Community, and Mural. With the slogan “Towards a world of new connections created by creativity and empathy,” we are launching an SNS app that allows stores and users to have more core connections that go beyond the boundaries of products and services. ■ Overview of Commural A fan/spot/community platform where people and places become one! An unprecedented new type of SNS app that connects you with spots and stores around the world. 1. A communication platform that connects stores and users based on a communal board
https://prcdn.freetls.fastly.net/release_image/152224/1/152224-1-72e4e434b4769e4f294ac33a2b97e3f1-1920×1080.png Business owners with registered stores can create a communal board that can only be used within the store, and can use the art
(illustrations and images) posted by users as an opportunity to communicate. This allows you to deeply inform new customers about the products you are particular about, the services you value, and the unique appeal of your store, providing an experience that brings you closer to your store. 2. CRM (Customer Relationship Management) that collects the voices of users who participate in Commural and leads to demand research, product improvement and development, etc.
https://prcdn.freetls.fastly.net/release_image/152224/1/152224-1-a971e3e8ccccc9d3fa4dc319f2bdd11a-1920×1080.png Gather information and opinions from users, repeat customers, and loyal users using communal boards and simple surveys. It is now possible to feed back fan characteristics and preferences into store services and campaigns. We build good relationships with each user in an appropriate manner and support the improvement of LTV (customer lifetime value). ◎Steps to community building → Users who are attracted to the store’s concept and content register to visit the store, acquiring new and repeat customers → Convert repeat customers to loyal users by activating communication between store personnel and users on store-specific SNS → Utilize CRM to enhance products and services, conduct fan marketing such as events, coupons, campaigns, surveys, etc. → By creating motivation for repeat visits in a timely manner, the quality and quantity of communication will increase and the number of core fans will increase ■ Purpose of Commural Given the declining population and shrinking market, we live in an age where goods and information are saturated. People’s consumption behavior has shifted from “buying things” to “experiential experiences,” and store operators cannot survive unless they focus on creating added value other than products while valuing each and every customer. Commural’s purpose is to inexpensively realize fan marketing, which is an effort to increase repeat customers and core fans, and to support the creation of an environment where store owners and business operators can focus on what matters most. In a place where stores and customers can connect, we create value that cannot be experienced anywhere else and create stores that will be loved for a long time. This is a service that incorporates these thoughts. “Create a store that will be loved more and more with Commural!”
https://prcdn.freetls.fastly.net/release_image/152224/1/152224-1-9369b47744df41bbb2f2f3a67787a25f-1456×816.jpg ■ Commural uses Industries and business types that can utilize Commural include not only restaurants and shops, but also
accommodation facilities such as guesthouses and hostels, tourist spots such as city landmarks, art galleries, museums, and zoos, and all types of businesses and business types that want to gather fans. It will span. ・ For example, a cafe Art posted on the community board can also be reflected in the store interior using AR. By allowing customers to see art that matches the concept of your store, you can increase their fan base by broadening their understanding and empathy for your products and services. Please look forward to features that will be implemented in the future, such as quoting art left by other users and collaborating on it, or adding music. By expanding connections between users and sharing the same values, it becomes an opportunity to build or revitalize the store’s community. ・ For example, tourist spots It is illegal to directly draw graffiti on symbols at tourist spots, but if you leave your own illustrations or messages pledging your love on the commural board of that spot, there will be no problem. If the content becomes a hot topic, people will gather to see it and new value may be discovered. As long as Commural continues, the content will continue to receive comments and likes, and will remain in that spot. Through these spots, connections that transcend time are created, and it becomes an opportunity to create new experiential value. ・ For example, pet-related At pet shops, etc., they not only sell pets and materials, but also function as bulletin boards where they can share breeding knowledge, know-how, and protection information. Centered on the community board, core fans create pet-themed posts, and their art and content becomes a hot topic, attracting more customers and encouraging users to draw illustrations based on their pets, among other things. This will lead to the creation of opportunities. ・ For example, hostel related In accommodations where guests are close together, such as hostels, bulletin boards serve as guidebooks where guests can share images taken at nearby tourist spots, information on local eateries, and recommended souvenirs. . This is an opportunity to create new experiential value that can only be found on facility-specific SNS, such as small stories that cannot be published on the official website, local information that cannot be disseminated on major SNS, and advantageous information that only guests can know.
https://prcdn.freetls.fastly.net/release_image/152224/1/152224-1-fe4550bd1abc5350d02f12fc1f6ecf5d-1456×816.png The possibilities with Commural are endless. Each industry and type of business develops in a variety of ways, and the various communities that stem from this have the potential to spread all over the world. Click here for details on Commural, an effective fan spot platform that can be introduced for free https://lpb1.commural.com/ Company profile SABI Co., Ltd. is a creative company that creates new value for the next generation URL https://sabi.co.jp/ Industry: Service industry, printing industry Head office location: 2-4-20 Inari, Naniwa-ku, Osaka-shi, Osaka Phone number 06-6568-6181 Representative name Takeshi Terakawa Capital: 10 million yen Established April 23, 1980 Founded: March 1, 1949