“Red Dot Design Award 2024” Grand Prix, “Tokyo Ginza Shiseido Building” “Beauty” wins Image
URL: Hiroshiten Co., Ltd. Press release: November 5, 2024 “Red Dot Design Award 2024” Grand Prix, “Tokyo Ginza Shiseido Building” “Beauty” wins Won the highest category award “Window Display of the Year” at “FRAME AWARDS 2024″ The window art “Beauty” of the Tokyo Ginza Shiseido Building, created by Shiseido Creative Co., Ltd. (Headquarters: Minato-ku, Tokyo) and Hiroshiten Co., Ltd. (Headquarters: Chuo-ku, Tokyo), is one of the world’s three largest window art pieces. We won the Grand Prix at the Red Dot Design Award 2024, one of the design awards. In addition, we received the highest award in the Window Display category of the global space design award “FRAME AWARDS 2024”, “Window Display of the Year”.
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https://www.youtube.com/watch?v=AnkKac29hFI The display at the Tokyo Ginza Shiseido Building from October to December 2023 is themed around the ancient Japanese aesthetic of traditional crafts, and we created trees and wreaths with craftsmen in Kyoto. The motif of the large window display is a Japanese umbrella. While researching Japanese umbrellas, I focused on the elements of “bamboo bones and decorative threads”. The design, which deliberately exposes the bamboo ribs and decorative threads that are normally on the inside of the umbrella and can only be seen by the user, represents Shiseido’s corporate stance of exploring the beauty that exists there and striving to define new beauty. Expressing. ・“Red Dot Design Award” Judging Comments “The ‘Beauty from within’ Brand Store blends traditional Japanese craftsmanship, inspired by the WAGASA umbrella, with contemporary design. reveals It the intricate bamboo ribs and decorative threads, symbolizing the inner beauty of both the craft and the individual. This sophisticated, kinetic installation showcases the collaboration between artisans and designers, pushing the boundaries of retail art with precise geometric forms and advanced handmade techniques, creating an extraordinary and unique experience.” https://img.youtube.com/vi/Zn2DJp1XNao/sddefault.jpg
https://www.youtube.com/watch?v=Zn2DJp1XNao ・Award ceremony scene
https://prcdn.freetls.fastly.net/release_image/39931/169/39931-169-f52adff62e5a3c7a3682c7d7f1be5bd0-1500×1000.jpg ・Comments from award winners
https://prcdn.freetls.fastly.net/release_image/39931/169/39931-169-64ad96178196a0e78be5cac3c4beda85-3900×2194.jpg Hiroshiten project members (from left: Kai Shingu, Tomoki Nabeta, Aiki Ito, Yuto Mitani) “This is a project where we created a Christmas tree and wreath using Japanese umbrellas with a Japanese umbrella craftsman in Kyoto. It is an honor to be able to convey the beauty of Japanese traditional crafts to many people through this work. Thank you to everyone who worked with us on this production. (Aiki Ito / Designer)”
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URL: https://prcdn.freetls.fastly.net/release_image/39931/169/39931-169-1346b1f2543c5680e9d79450397e6e8e-3900×2438.jpg Shiseido’s window art that explores the potential beauty of
traditional crafts ▼Click here for stories told by Hiroshiten members about the behind-the-scenes of the project
https://www.hakuten.co.jp/story/shiseido_beautyfromwithin ・Award-winning results for this project Award name Award history Red Dot Design Award 2024 Brands & Communication Design “Grand Prix” Spatial Communication “Best of the Best 2024” FRAME AWARD 2024 ” Window Display of the Year (RETAIL-Window Display) ” Japan Space Design Award 2024 ” KUKAN OF THE YEAR/Nihon Keizai Shimbun Award ” Show window art space “Gold Prize” 103rd NY ADC Award ” Bronze ” 43rd Display Industry Award (2024) ” Display Industry Excellence Award (Ministry of Economy, Trade and Industry Minister’s Secretariat Vice-Minister for Commerce and Services Award) ” ・Project members CREATIVE DIRECTOR: Yoji Shindo (SHISEIDO CREATIVE) ART DIRECTOR / DESIGNER: Yukihiro Kanauchi (SHISEIDO CREATIVE) DESIGNER: Aiki Ito, Tomoki Nabeta (HAKUTEN) PRODUCER: Seishiro Tate (HAKUTEN) CREATIVE ENGINEER: Yuto Mitani (HAKUTEN) Tomohiro Akagawa (A-KAK) TECHNICAL DIRECTOR: Kohei Kumazaki (HAKUTEN) CONSTRUCTOR: Umi Shingu (HAKUTEN) PHOTO: Masayuki Hayashi MOVIE: Ippei Suzuki SPECIAL THANKS: Hiyoshiya Co., Ltd.
Other “Red Dot Design Award” winning works Indigenous knowledge ＞
https://prcdn.freetls.fastly.net/release_image/39931/169/39931-169-9d119de2816373a75b42f154451b156c-1920×1280.jpg “Indigenous knowledge” Photo by Akita Kudo An exhibition was held in Marunouchi, Tokyo to discover new value through Japan’s traditional regional techniques and resource circulation. Taking advantage of the Marunouchi location and affinity with the exhibition, the venue design incorporates the theme of recycling and recycling waste tiles. More than 1 million tons of highly durable Japanese roof tiles are discarded each year due to reconstruction or disasters, and most of them end up in landfills. In this exhibition, waste tiles from Japan’s three major tiles (Sanshu Kawara, Sekishu Kawara, and Awaji Kawara) will be used as is, as well as processed into crushed stone or powder and recycled into spatial designs and products. We aim to contribute to the local community as a project that gives new meaning to waste materials and achieves both sustainability and beauty. ・List of awards for this project Award name Award history Red Dot Design Award 2024 ” Red Dot ” Japan Space Design Award 2024 ” Sustainable Space Award ” 43rd Display Industry Award (2024) ” Display Industry Excellence Award (Ministry of Economy, Trade and Industry Minister’s Secretariat Vice-Minister for Commerce and Services Award) ” ・Project members CREATIVE DIRECTOR: Ryosuke Suzuki (HAKUTEN) DESIGNER: Kodai Fukuchi, Akira Maruyama, Yuka Okamoto, Masaki Ueno (HAKUTEN) PLANNING DIRECTOR: Ayumu Watanabe (HAKUTEN) PROJECT MANAGER: Yuka Sanbo (HAKUTEN) GRAPHIC DESIGNER: Jun Miyazaki (HAKUTEN) PRODUCT MANAGER: Kohei Kumazaki (HAKUTEN) CONSTRUCTOR: Yohei Honda, Takashi Tagusagawa (HAKUTEN) PHOTO: Akita Kudo (Kudo Original Photo) MOVIE: Kojima Ponsuke (Saturation) ▼About the awards ・“Red Dot Design Award” This is a global design award sponsored by Germany’s Design Zentrum Nordrhein Westfalen since 1955. It consists of three areas: product design, communication design, and design concept. Entries will be judged using high-level evaluation criteria, including design innovation, functionality, quality, ergonomics, and durability. ・“FRAME AWARDS” FRAME AWARDS is an international spatial design/interior design award sponsored by FRAME, an interior magazine with world authority for spatial design that covers interior/design/architectural information. About Hiroshiten Co., Ltd. Representative: Representative Director, Chairman and Executive Officer, CEO / Norihisa Taguchi, Representative Director, President and Executive Officer, COO / Jun Harada Address: Tokyo Square Garden 20F, 3-1-1 Kyobashi, Chuo-ku, Tokyo 104-0031 Established: March 1970 Business content: We design communication for companies and organizations by creating experiential value. Corporate site: https://www.hakuten.co.jp “THINK EXPERIENCE (TEX)” is a web magazine that thinks about future “experiences”:
https://www.hakuten.co.jp/tex Instagram: @hakutencreative X: @HakutenCorp Facebook: @hakutencorp ▼About contact information Hiroshiten Co., Ltd. E-mail：info-marketing@hakuten.co.jp