[Japan L’Oréal Co., Ltd.] Special exhibition “Paris Notre Dame Cathedral Exhibition: A journey through time and space with a tablet in hand” begins in Japan! Japan L’Oreal Co., Ltd. Press release: November 6, 2024 Special exhibition “Paris Notre Dame Cathedral Exhibition: A journey through time and space with a tablet in hand” begins in Japan! L’Oréal Japan Co., Ltd., the Japanese subsidiary of the world’s largest cosmetics company L’Oréal Group (headquartered in Paris) (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Jean-Pierre Chariton, hereinafter referred to as “Japan L’Oréal”) serves as an exclusive sponsor. Special exhibition “Paris Notre Dame Cathedral Exhibition: A journey through time and space with a tablet in hand” will be held at the National Museum of Emerging Science and Innovation in Odaiba, Tokyo, starting today, November 6th (Wednesday). The L’Oréal Group has supported the reconstruction of Notre Dame Cathedral in Paris, a UNESCO World Heritage Site famous as a masterpiece of Gothic architecture. As part of this project, we commissioned the French startup company Histovery to create a digital and real-world exhibit of historical buildings and their restoration processes through a digital augmented reality experience. We have created experiential content that you can learn from. Notre-Dame Cathedral was built on the Ile de la Cité in Paris 850 years ago, and as a symbol of Paris dedicated to NOTRE-DAME (=Our Lady), it is admired not only by Parisians but also by people all over the world. Although it has been loved, it suffered significant damage in a fire that occurred on April 15, 2019. Experts from all over the world have come together to restore the area, and with the help of the latest IT technology such as drones and CG analysis, and the highly honed architectural and art restoration techniques of skilled workers, the restoration work that took five years has now been completed. continues, and the reopening to the public on December 8th is fast approaching. Special exhibition “Paris Notre Dame Cathedral Exhibition: A journey through time and space with a tablet in hand” Through experiential content, you can learn about the rich history of this World Heritage Site and how the latest technology is bringing the cathedral back to life. This project aims to make people feel closer to the importance of protecting cultural properties.The purpose of this project is to make
L’Etablissement public charge de la conservation et de la restauration the French government’s public agency in charge of preserving and restoring Notre Dame Cathedral. It was realized as a joint project between “De la Cathedrale Notre-Dame de Paris” and the L’Oréal Group. To date, more than 750,000 visitors have visited 11 countries and 15 cities around the world, including Expo 2021 Dubai, Paris 2022, Shanghai, Washington DC, Mexico and Berlin 2023, and London 2024. Following the touring exhibition, the exhibition began in Tokyo. Notre Dame Cathedral, which has been undergoing restoration work on an unprecedented scale using the latest technology, is scheduled to finally open its doors to the public in Paris on December 8 of this year. At the same time, a traveling exhibition will be held in Tokyo with the cooperation of various companies and institutions that have supported the friendship between Japan and France. Jean-Pierre Chariton, President and Representative Director of L’Oréal Japan, would like to comment as follows: “The L’Oréal Group’s purpose is to create beauty that moves the world.The fire at Notre Dame Cathedral was a tragedy, but the passion of people for its reconstruction moved the world, and over the past five years… The fact that it was able to be restored to a level where it can be opened to the public in such a short period of time has moved many people around the world.The technology that made this possible was the key to success. Using the latest technology of the 21st century, such as 3D printers and virtual models of the entire temple, we will analyze the architectural techniques used at the time of construction and bring them back to modern times.In addition, this exhibition will use augmented reality (AR) to explain the difficult process. It’s conveyed in an appealing way. This is exactly in common with L’Oréal’s approach to appealingly conveying beauty through beauty tech, and it is also the significance of holding the event at Miraikan, a museum that thinks about the future. We would like to express our sincere gratitude to everyone including Miraikan for their support and cooperation. I would be honored if many people could experience this exhibition.” The special exhibition “Paris Notre Dame Cathedral Exhibition: A journey through time and space with a tablet in hand” will be held from today, November 6th to February 24th, 2025. ■Exhibition venue
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https://prcdn.freetls.fastly.net/release_image/4813/211/4813-211-915b0d96b63f52705756c87685923aa7-1732×384.png ■Event overview Name: Special exhibition “Paris Notre Dame Cathedral Exhibition: A journey through time and space with a tablet in hand” Date: November 6, 2024 (Wednesday) – February 24, 2025 (Monday/Closed) Closed: Tuesdays (but open on 2/11), year-end and New Year holidays (12/28-1/1) Venue: National Museum of Emerging Science and Innovation, 1st floor, special exhibition zone a Price: Adults [19 years and older] 1,800 yen (1,600 yen) Under 18 years old [Junior high school students and above] 800 yen (600 yen) Elementary school students 500 yen (400 yen) Over 60 years old 1,600 yen *Preschool children [6 years old and under] Free *Figures in parentheses are group rates for 8 or more people. All prices include tax. Sponsored by: National Museum of Emerging Science and Innovation, Paris Notre Dame Cathedral Exhibition Production Committee Co-sponsored by: Nihon Keizai Shimbun Special Sponsor: L’Oréal Japan Sponsored by: DNP Dai Nippon Printing, Fujitsu Sponsored by: Ministry of Education, Culture, Sports, Science and Technology, Ministry of Foreign Affairs, Embassy of France in Japan/Institut Français, Tokyo Waterfront Rapid Transit, Yurikamome Cooperation: French Chamber of Commerce and Industry in Japan, Franco-Japanese Institute, National Institute of Japanese Studies, Shiseido, Tokyu Corporation, Tokyo Port, Tohokushinsha, Toyota Tsusho, Japan Airlines, Hato Bus, Horiba, Sanshusha, Etablissement public charge de la conservation et de la restauration de la cathedrale Notre-Dame de Paris Planning and production: Histovery, Brain About L’Oréal Group For more than 110 years, L’Oréal has been a leader in the beauty and cosmetics industry, dedicated to meeting the beauty aspirations and needs of consumers around the world. Our purpose, “Creating beauty that moves the world,” reflects our commitment to beauty, which is to contribute through beauty to society and the environment in a sustainable, inclusive, ethical and generous manner. It is a comprehensive expression of posture. Through our diverse and wide-ranging brand portfolio, including 37 international brands, and our L’Oréal for the Future program, a commitment to sustainable development and protection of the environment, we celebrate the infinite diversity of beauty and transform the world. Delivering the highest standards of quality, effectiveness, safety, integrity and responsibility to all of our people. The company has 87,400 employees, a geographically balanced footprint and sales channels across all distribution networks (e-commerce, mass market, department stores, pharmacies, beauty salons, branded and travel retail). I’m doing it. Group sales in 2022 amount to 38.26 billion euros. With 20 research and development centers in 11 countries around the world, more than 4,000 scientists and 5,500 technical experts, L’Oréal is creating the future of beauty and advancing beauty technology. We place importance on that. For more information, please see below.
https://www.loreal.com/en/mediaroom About L’Oréal Japan L’Oréal began operations in Japan in 1963, and its Japanese subsidiary, L’Oréal Japan Co., Ltd., was established in 1996. As of the end of 2023, we have 2,300 employees and handle 20 brands. We import, manufacture, sell, and market cosmetics. Japan is one of the important strategic bases of the L’Oréal Group, and Shinjuku is responsible for the Shu Uemura and Takami brand headquarters functions (product planning and formulating global expansion measures), as well as sales and marketing for other brands. In addition to the head office and branch offices located throughout the country, the company consists of an R&D base in Kawasaki (Japan L’Oréal Research & Innovation Center) and a
manufacturing plant in Gotemba (Cosmerol Co., Ltd.).
https://www.loreal.com/ja-jp/japan/ Planning and production: About HISTOVERY Based in Paris, we create and operate solutions that introduce historical buildings, museums, tourist spots, etc. using cutting-edge technology. We provide an “AR journey” to learn about science and history using “HistoPad” and are globally developing solutions for understanding the value of cultural heritage more deeply. Management office: About Brain Co., Ltd. Based in Japan, we conduct global planning, production, and management operations with countries around the world. Planning and management of the
“Japan-French Cultural Symposium – A new path for art and culture” to be held in October 2024, “Inheritance of technology and creation of new value by refining traditional cultural industries through Japan-French cultural exchange” It covers a wide range of activities, including planning and operating a business. About Miraikan This is a national science museum where you can experience ongoing science and technology on a variety of scales, from the latest technology to simple everyday questions, the earth’s environment, exploration of the universe, and the wonders of life. It is operated by the Japan Science and Technology Agency (JST), a national research and development corporation, in Odaiba, Tokyo.