[Ajinomoto Co., Inc.] November 7th (Thursday) is “Nabe Day”! Sadao Abe will play the role of a father in a commercial depicting “The Reiwa Dining Table”! Ajinomoto Co., Inc. “Nabe Cube (R)” )” New WebCM “Do families in Reiwa pass each other?!” Released on Thursday, November 7th Ajinomoto Co., Inc. Press release: November 7, 2024 November 7th (Thursday) is “Nabe Day”! Abe Sadao will play the role of a father in a commercial depicting “Reiwa’s Dining Table”! Ajinomoto Co., Inc.’s “Nabe Cube (R)” New WebCM “Reiwa’s Dining Table” Will the families pass each other?” Released on 11/7 (Thursday) Special to Reiwa!? A vertical drama depicting the theory that it is difficult to eat together as a family! [Also introduces the results of a survey on family meal times] Days when the family is not together for dinner is an average of 3.3 days/week Ajinomoto Co., Inc. (President: Taro Fujie, Headquarters: Chuo-ku, Tokyo) will release two web commercials for Nabe Cube (R), a cube-type small-portion hotpot soup, in time for Nabe Day on November 7th (Thursday). Published at the same time. This commercial, “Do families in Reiwa pass each other? Night 1: “Sons are busier”” and “Do families in Reiwa pass each other? Night 2, “Mom is getting late”” will feature actor Abe following the TV commercial. A family of four, including Mr. Sadao, appeared. If you use the “Nabe Cube (R)”, you can make a hot pot for one person after a meal to solve a problem unique to Reiwa families, such as families not having the same meal time due to various reasons. It’s easy to add ingredients to a pot that’s about to run out and bring it back to life, so you can enjoy the same deliciousness whether your family is all together or not. Please take a look at the commercial, which conveys a new way to enjoy hot pot that goes beyond the traditional image of “nabe being something the whole family gathers around.”
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-22feae8122d7b6948a01a7b1f2306bce-1080×1920.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-5ce5d59ea0960fb43833ae479bc1f369-1080×1920.jpg Do Reiwa families pass each other? ! Night 1 “My son is busier”: https://youtube.com/shorts/W9UgpyaaPTE Do Reiwa families pass each other? ! 2nd night “Mom will be late”:
https://youtube.com/shorts/awxrv0jdx8s Abe will play the role of the father of the Reiwa family! Vertical drama depicting “the theory that it is difficult to eat together as a family” In this web commercial, Abe plays the role of the father of a family of four. The video, which appears to be a home video shot on a smartphone, explains that family mealtimes are difficult because the son is busy with club activities or cram school, and the mother is late from work, making it difficult for the family to eat together. It is expressed through a worldview. On the first night, when his son came home late, Mr. Abe, who had finished eating first, said, “Aren’t you busier than me, going to school, playing baseball, going to cram school, and now eating hot pot?” A warm welcome. When you add “Nabe Cube (R)” to the ingredients in a single-serving hot pot that you have prepared in the refrigerator, a warm hot pot is ready in no time. It depicts a heart-warming scene of the family, with Mr. Abe happily cuddling next to his son, who is happily eating hot pot. Abe will play the role of the father of the Reiwa family! Vertical drama depicting “the theory that it is difficult to eat together as a family” The second night started with a scene of a father and son surrounding a hot pot. Her sons, who have voracious appetites, are constantly asking for refills, and just as the pot is about to run out of ingredients, their mother returns home from work late. Mom’s pot is gone…! Just as I thought, additional ingredients and “Oi-cube” were added to the remaining soup, and the pot was revived beautifully. Abe-san happily talks to her mother as she enjoys the piping hot soup. Please pay attention to Mr. Abe’s heartfelt performance as a father who thinks about each member of his family even in his busy daily life.
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-cbfad86efe2c2be5d9fec3af88b73a7e-1080×1920.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-741213f60ca691f42570031b10b72dfc-1080×1920.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-9fefca83c3b046fbf7c0c1c058280bc1-1080×1920.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-28b7d8a105966905a0f15a5e4ea645d9-1080×1920.jpg “Are the Reiwa hotpots passing each other?!” WebCM overview ・Title: Do Reiwa families pass each other? ! Night 1: “My son is busier” Do families in Reiwa pass each other? ! 2nd night “Mom will be late” ・Release date: Thursday, November 7, 2024 ・Publication location: Website, official YouTube account, etc. ・Viewing URL:
https://youtube.com/shorts/W9UgpyaaPTE (1st night)
https://youtube.com/shorts/awxrv0jdx8s (Second night) Shooting episode This is Abe’s second time appearing in a commercial for “Nabe Cube (R)”. This vertical web drama, which was shot entirely on a
smartphone, has a realistic worldview that feels like watching a home video of a certain family. The shooting proceeded in a relaxed mood from beginning to end, and Abe’s unique improvisations were in full swing. For example, in the scene where Abe greets his mother who is late for work, she was originally scheduled to say “welcome home” while sitting in a chair, but in the actual scene, Abe stands up from her chair and jumps up and down, improvising. Surprising the director and other staff with an unexpected performance, he expressed the image of a father full of family love. Interview with Abe Sadao Q. Please tell us your impressions of the shoot. “(It’s the same setting as the TV commercial I filmed previously), but I was really surprised to see how big the children were. I guess it’s been about two years (since the last photoshoot). I thought that children grow up so fast. ” Image
URL: https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-f05dc3fbaad999d4f66c13b537617b8d-500×281.png Q. Please tell us the highlights of this commercial. “ There are quite a lot of people watching vertically these days. I think it’s a video that makes you feel close to yourself. Nowadays, more and more people are watching such videos. I am happy to think that I am now able to enter such a place. You can watch each episode in about 1 minute. The director really told me, “Maki, maki!”. A lot of things are condensed into it, so I say the lines very quickly (lol), but that’s because I want to convey as much information as possible.” Q. Is there anything you can relate to about this year’s theme, “The theory that it’s difficult to eat together as a family?” “ I have a family myself. They don’t match up, right? My family is a little older than the CM’s setting, but I don’t know when I’ll come back . Sometimes I get yelled at just by asking if they want food (lol), but in those cases, I’m grateful that I have a hotpot and they’ll eat it. I hope that someday I will be able to do it by myself. I’m sure a lot of people are doing one-person hotpot right now. Children are busy, aren’t they? Why are you so busy? I also have lessons and club activities. For that reason, you eat a lot of rice, don’t you? I’ll get angry if I don’t prepare anything (lol)” Q. Does the Abe family have any particular specialties about their hot pots? “I don’t have any particular preferences, but I’ve had trouble deciding whether to use silk or cotton tofu . I’m cotton. Oh, no, it was silk. I’m a little confused. I’ve heard that people go all the way out of the Kanto region and go all the way to Tohoku, depending on whether it’s made of silk or cotton. ” Q. Do you have any memories of hotpot with your family? “Nowadays, I like chicken wings with bones.”When I was a student, I liked them. Why do you include bones? “I guess it was a hassle. Maybe it was because I wanted to eat it all right. I didn’t know that the broth came out from the bones. I wanted to eat it right away. But there was. I’m the type of person who likes to eat Chinese cabbage when it’s as exhausted as possible ” Q. Mr. Abe, please tell us what you think is the appeal of “Nabe Cube(R)”. “’ Pot cube (R) ” It’s not just a pot. Have you ever made Tenshinhan? You can make it with this chicken stock and delicious salt. It’s pretty easy. Just dissolve the potato starch and add it. Being able to arrange things is really nice. ” Q. Please give a message to those who watch the commercial. “Nabe Cube (R) My name is Abe Sadao and I will be appearing in the commercial for “. I’m sure everyone is busy and finding it difficult to prepare meals. “Nabe Cube (R) You can make hotpot very easily, and you can make not only hotpot, but also Tenshinhan. I think you can make various arrangements. If you have any good ideas, please send them to me so I can use them as a reference. Let’s work together and share ideas. Have a nice end of the year! About the survey on family mealtimes On average, there are 3.3 days per week when the family is not together for dinner! ~Are modern families’ mealtimes more disparate than you might imagine? ～ In preparation for the release of this web commercial, we conducted a “survey on family mealtimes” targeting 300 married men and women in their 20s to 50s with children from Friday, September 13, 2024 to Monday, September 23, 2024. I did. From the survey results, The average number of days a week when the family is not together for dinner is 3.3 days (*1) It turns out that in many households, it has become common for the family not to be together for dinner. Also My child eats dinner alone one or more days a week The percentage of people who answered 55% (*2) More than half of them said that the reason for this was “ Because the child returns home late due to cram school, lessons, club activities, etc. ” 30% of people answered. Regardless of age, children these days seem to have busy lives. Image
URL: https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-e476b75f8b612b7119b1ce77b8bd380d-1113×806.png
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-be5b400c8824a70e140e857ca34f9c75-1214×811.png 55% of people answered that “nabe = something eaten by the family around a large pot”! ~ Misunderstandings about hot pot in the world ~ When we asked those who answered that sometimes their families are not together for dinner what kind of worries they had, they answered, “(On days when the family is not together) Unable to make large plates/hot pot dishes ”, “ Difficult to cook yakiniku or hot pot dishes ” and other answers related to . When asked about the actual scene of eating hot pot, 74% of people eat hot pot when their family gets together . Furthermore, as an image about the pot, 55% of people said that they eat a large pot together with their family. and The image of hotpot = something eaten with the whole family or in a large number of people It turns out that it is here to stay.
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-d7549af2b754c7aeda715bad41e3e053-1251×912.png
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-05ec316585ee8f78bf26c97e06347604-1182×902.png With Nabe Cube (R), you can easily enjoy hotpot even on days when your family is not together! “Nabe Cube (R)” is You can easily make an additional pot for one person after a meal or revive a pot that is about to run out Therefore, it is recommended for families in the Reiwa era who are busy every day. On days when your family is not together at the table, and on days when you are together, please use Nabe Cube(R) to share delicious moments. Profile
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-b4f4f2093ce6eb3c5bdc787edbfe1ff5-1800×2700.jpg Sadao Abe Born April 23, 1970 in Chiba Prefecture. Participated in Otona Keikaku since 1992. In the same year, she made her debut in the stage play “Winter Skin”. Won the Yomiuri Theater Award for Best Actor in the 2021 stage NODA MAP extra performance “THE BEE”, and the 23rd movie Japan Academy Award for Outstanding Leading Actor for “Shylock’s Children” Award-winning. Recent appearances include the drama “Inappropriately Moderate!” (TBS) “Hiroshige Blue” (NHK), and the movies “The Last Mile,” “Eleven Bandits,” and “Cells at Work!”. “Nabe Cube (R)” product information “Nabe Cube (R)” is a cube-shaped hotpot soup base that allows you to adjust the flavor intensity and amount to your liking depending on the number of cubes you put in a pot for one person or for a large number of people. is. The taste of delicious hot pot soup is so strong! You can make authentic hot pot dishes just by boiling it. Since it’s a cube, you don’t have to worry about dripping, and it’s small and light, so it’s easy to shop and stock up.
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-c89b0303e9eb79bacc613414771b6540-508×696.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-e6eec18490fd0f9012729ac3103450a7-516×693.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-54e8fca22d6b43437f3bc6bd16590537-513×693.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-ff7f41f282d9e0cd41f9c870f2bf4b56-510×693.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-ac53f296bda95a683c66bff5d13c3114-510×696.jpg
https://prcdn.freetls.fastly.net/release_image/92524/72/92524-72-ba9c310e72a0e7a308375a1c19191fc2-523×693.jpg Ajinomoto Group Overview With the corporate slogan “Eat Well, Live Well.”, the Ajinomoto Group will contribute to the well-being of people, society, and the earth through AminoScience(R) and achieve further growth. The Ajinomoto Group’s sales in fiscal 2023 will be 1,439.2 billion yen. We have bases in 34 countries and regions around the world, and sell our products in more than 130 countries and regions (as of 2024). For more information, see
https://www.ajinomoto.co.jp/ Please take a look.