[LASTSHIP Co., Ltd.] Winebito redefines the value of Japanese wine as “island wine”! Communicating the uniqueness of an island country to the world
LASTSHIP Co., Ltd. Press release: November 7, 2024 Winebito redefines the value of Japanese wine as “island wine”! Communicating the uniqueness of an island nation to the world Aiming to establish a unique position for Japanese wine to shine in the global market
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characteristics and charm unique to island countries, both
domestically and internationally. Purpose of this release Wainbito redefines Japanese wine grown and brewed in Japan as “Island Wine” and proposes a new perspective to communicate to the world. Based on Japan’s geographical characteristic of being a large island nation surrounded by ocean on all sides, we would like to convey the characteristics and appeal of wine brought about by its unique climate to wine lovers both in Japan and abroad in an easy-to-understand manner. . Significance of “island wine” from a new perspective Japanese wine has long had an ambiguous position within the wine industry, as it has not been clearly differentiated from domestic wine made from overseas ingredients. However, in 2018, the National Tax Agency revised the labeling rules for domestic wine, clearly defining the category of “Japanese wine,” which brought attention to the high quality of Japanese wine and sparked a boom in emerging wineries. Ta. For example, new wineries are popping up one after another in various places such as Nagano Prefecture and Hokkaido. Additionally, an increasing number of Japanese wines are winning top prizes in global competitions, and they are receiving increasing attention both domestically and internationally. *Japanese wine refers to wine produced by producers in Japan using only grapes grown in Japan. This is different from “domestic wine,” which is produced in Japan using raw material grapes and concentrated grape juice imported from overseas. However, while Japanese wine has a variety of styles due to its diverse climate, varieties, and brewing methods, this diversity has made it difficult to identify consistent characteristics, making it difficult for wine lovers both in Japan and abroad to understand. Additionally, since quality standards under the Wine Law are not as strict as in other countries, individual producers are able to make wine in relatively free styles, but branding as a wine producing region is difficult. Therefore, at Wainbito, we redefine the value of Japanese wine from the perspective of “island wine”. Focusing on common features unique to the island nation and conveying its appeal in an easy-to-understand manner I thought it could be done. We hope that this will make it possible to clarify the uniqueness of Japanese wine and provide new value to the global wine market.
https://prcdn.freetls.fastly.net/release_image/93187/55/93187-55-e26cb756a83776a5d33b3d4f36a53b11-900×750.png At Wainbito, we redefine the value of Japanese wine as “island wine” Difference between island wine and inland wine The table below summarizes the characteristics of island wine by comparing “inland wine” and “island wine,” which have a strong image in the global wine market. Island wine is characterized by a delicate flavor and well-balanced taste influenced by the oceanic climate and soft water. On the other hand Inland wine Due to its dry environment and large diurnal temperature range, it tends to have a strong and rich flavor. By clarifying the characteristics of island wine, the aim is to promote understanding of Japanese wine, which has received the blessings of the island nation. Island wine (Island Wine) Inland wine (Inland wine) Island wine Features Climate – susceptible to oceanic climate – New Zealand, Tasmania, etc. – susceptible to continental climate – France (Burgundy region), Argentina, etc. Because it is strongly influenced by the ocean, it is easy to feel a salty mineral feel Climatic conditions – High rainfall and high humidity – Small annual and daily temperature ranges – Dry with little precipitation, and a high percentage of sunny skies – Large annual and daily temperature ranges Easily adapted to late-ripening grapes, but susceptible to pests and diseases caused by rain and high humidity Water quality – Water tends to become soft (Precipitation does not stay in the strata for long and flows to the sea, so the water is soft and has low mineral content.) – Prone to hard water (Groundwater stored in geological formations contains rich minerals, resulting in a lot of hard water) Soft to the touch and easy to drink smoothly Taste – Delicate flavor and balanced taste – Powerful and rich taste It has great potential as an alcoholic drink with meals and is easy to pair with a variety of dishes
https://prcdn.freetls.fastly.net/release_image/93187/55/93187-55-c85192075f16c0ccebf681038048c446-2930×1953.jpg Japanese wine blessed with the blessings of an island country surrounded by the sea
Uniqueness of Japanese wine as an island wine Japanese wine, as an island wine, has the following unique characteristics and provides new value unparalleled in the world. Uniqueness of Japanese wine Value provided by Japanese wine Due to the mountainous terrain extending from north to south Fusion of diverse climate zones and geology Even the same variety has different tastes depending on the region The fun of finding one you like Volcanic soil (such as fertile black soil) and A globally rare cultivation condition of soft water Sharp and delicate taste Mellow and soft taste Cultivation techniques to overcome the hot and humid climate Existence of a variety of unique Japanese varieties New varieties not found in other countries Encounter with unique taste A delicate balance that goes well with Japanese cuisine Advantage as a meal drink Including Japanese food Easy to match with various dishes Relatively low alcohol content (12% or less) Often made with Light, easy to drink, and world class Also suitable for low alcohol consumption Although it is small, it seems Japanese Careful work with a craftsmanship Quest for quality and storytelling Individuality and rarity unique to small lots Outlook for wine people Using the new perspective of “island wine,” we will convey the diversity and appeal of Japanese wine in an easy-to-understand manner, and with our unique perspective, we will deliver a new wine experience to wine lovers both in Japan and abroad. We also clarify the unique position of Japanese wine in the global wine market, and believe that its uniqueness as an island wine will contribute to improving brand value. Position and differentiation in the world market as an island wine Japanese wine as an island wine is produced by a rare natural environment of oceanic climate, volcanic soil, and soft water, and has a uniqueness that is different from other major wine producing regions. Japanese wine has a delicate, well-balanced, and elegant flavor, and can provide value as a drink that goes well with a wide range of dishes, especially Japanese cuisine. In addition, it has the potential to establish a unique position in the global market as a “light and healthy wine” that matches the recent global trend towards health and low alcohol consumption. Japanese wine that captures the hearts of wine lovers with its rarity and storytelling The small-scale production and careful work carried out by craftsmen have increased their rarity value and story, and in the global wine market, Japanese wine has become an “island wine” and a new choice for wine lovers and sommeliers. Japanese wine, which is cultivated not only from international varieties but also from indigenous Japanese varieties and the unique terroir of each region, offers an experience not found in wines from other countries, and is sure to gain even more attention both domestically and internationally.
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What is Wainbito Winebito is a unique mall-type e-commerce platform specializing in Japanese wine, based on the concept of “bringing Japanese wine closer to you.” It connects directly with wine producers across Japan and allows you to order wine directly from the producers. Through joint operations with producers, we convey the real-life appeal of Japanese wine by disseminating real information and stories from the field. By delivering your ordered products directly from the producers, taking advantage of the “closeness” that is unique to Japanese wine, the burden on the wine due to distribution is minimized, and you can enjoy the wine without sacrificing its original delicate flavor. You can have it here. We also have a message function that allows you to ask questions and consult directly with the producers so that even first-time customers can purchase with confidence. Service overview Site URL: https://nihonwine.net/ Provided area: Japan only Registered producer: Japanese wine producers only Payment method: Credit card (VISA, JCB, MASTER, AMEX), Amazon pay, deferred payment (Payday) User registration: Free *After user registration and logging in, you can use all functions. Service overview: https://nihonwine.net/pages/about-winebito Click here for services for restaurants
https://prcdn.freetls.fastly.net/release_image/93187/55/93187-55-c7370f50c53d20d369055b3aedfaf5ff-960×540.jpg Japanese wine producer partners (part) of Wainbito, an online market specializing in Japanese wine LASTSHIP Company Profile Company name: LASTSHIP Co., Ltd. Address: 1-8-32 Yahatagaoka, Saeki-ku, Hiroshima City, Hiroshima Prefecture 731-5117 Representative: Takeshi Yamashita, Representative Director and President Established: March 2018 Business: Planning, development, and operation of the online market specializing in Japanese wine Winebito, wholesale and retail of alcoholic beverages Summary: https://nihonwine.net/pages/company
