Celebrate the Mexican festival “Day of the Dead” in luxury with the world’s No. 1* tequila “Don Julio” ! Special campaign running at Azabudai Hills and stores nationwide

Celebrate the Mexican festival “Day of the Dead” in luxury with the world’s No. 1* tequila “Don Julio”! Special campaign running at Azabudai Hills and stores nationwide
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Diageo Japan Co., Ltd. Press release: November 7, 2024 Celebrate the Mexican festival “Day of the Dead” in luxury with the world’s No. 1* tequila “Don Julio”! Special campaign running at Azabudai Hills and stores nationwide *Sales amount based on 2023 IWSR Agave-based spirits A special bar will be available at Azabudai Hills from November 8th (Friday) to November 10th (Sunday) in collaboration with the special event “VOGUE STATION 25” held to commemorate the 25th anniversary of “VOGUE JAPAN”. Furthermore, we are running a campaign to win luxurious prizes at stores nationwide until December 15th (Sunday). Don Julio, a super premium tequila brand from Diageo Japan Ltd. (Headquarters: Minato-ku, Tokyo), a wholly owned subsidiary of Diageo, a major British alcoholic beverage company that operates alcoholic beverage brands in more than 180 countries around the world, will be released in November 2024. “VOGUE JAPAN” will be offering a premium special bar themed to the Mexican festival “The Day of the Dead” for 3 days only, from Friday, November 8th to Sunday, November 10th. Developed in collaboration with the special event “VOGUE STATION 25” held to commemorate the anniversary. Additionally, we are running a campaign where you can win luxurious prizes by ordering and purchasing Don Julio at restaurants and retail stores nationwide.
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What is the Mexican festival “The Day of the Dead”? “Day of the Dead” is a Mexican festival to remember and express gratitude for the deceased, and to share the joy of life with loved ones. Every year from November 1st to 2nd, towns and villages across the country are decorated with marigolds and candles, and parades and parties are held. Don Julio, a Mexican-born celebration drink that has set trends as a pioneer of luxury tequila, is enlivening Day of the Dead celebrations around the world with the theme of “POR AMOR” (for love). This year, in collaboration with the special event “VOGUE STATION 25” held in Japan to commemorate the 25th anniversary of “VOGUE JAPAN”, we will introduce a new cultural value for “Day of the Dead” that combines luxury and Mexican tradition. We aim to spread this as a high-quality and sophisticated culture in Japan. The Day of the Dead Special Bar by Don Julio For three days from November 8th (Friday) to November 10th (Sunday), you can enjoy the original cocktails “Katrina (¥1,200)” and “Don Tiki (¥1,300)” at the special bar that will open at Azabudai Hills. ”. “Catrina” is a gorgeous-looking cup that combines the fresh and light-tasting “Don Julio Blanco” with flavors of orange, hibiscus, and lime.The rim of the glass is sprinkled with black rock salt and marigold edibles. Flowers are an accent. “Don Tiki” is based on the fruity and mellow “Don Julio Reposado” and has flavors of pineapple and cinnamon, making it easy to drink even for cocktail beginners. ■Venue: Azabudai Hills Lawn Square (Address: 1-3-1 Azabudai, Minato-ku, Tokyo) ■Business hours: Friday, November 8th, 2024 – Sunday, November 10th, 2024 11:00-20:00 *On Saturday, November 9th, from 17:30 to 19:30, some areas will be closed for filming.
https://prcdn.freetls.fastly.net/release_image/77535/37/77535-37-138e2cfb44b064271468f719d84235d9-3900×2710.jpg Nationwide campaign to win gorgeous prizes In addition, “Don Julio” is running a campaign in conjunction with “Day of the Dead” where you can win luxurious prizes by ordering and purchasing eligible products at restaurants and retail stores nationwide. On the special website, restaurants where you can drink Don Julio, retail stores where you can buy it, etc. are published in map format. Please take this opportunity to visit and enjoy “Don Julio”. ■Application deadline: December 15, 2024 (Sunday) ■How to apply: Special site Please check more. *Campaign implementation status may differ depending on the store.
https://prcdn.freetls.fastly.net/release_image/77535/37/77535-37-fcce755a4c81b8d8248c6e71ade13cae-3900×1513.png About the “Don Julio” brand “Don Julio” is a super premium tequila born in Mexico, created by Don Julio Gonzalez, a true legend in the tequila world, in pursuit of the “highest quality tequila.” Careful attention is paid to every step of the process, from hand-growing the agave to final aging in barrels, to create an exceptional roundness. Don Julio 1942, a luxury tequila released in 2002, was highly praised and has now established itself as the world’s No. 1* tequila. *Sales amount based on 2023 IWSR Agave-based spirits
https://prcdn.freetls.fastly.net/release_image/77535/37/77535-37-e1eecaccd0916c71224ec3f61e7600a9-3086×1031.png “Don Julio” series product overview
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https://prcdn.freetls.fastly.net/release_image/77535/37/77535-37-9bed665a037c716a4e52f8183ba95083-1455×454.jpg As part of our efforts to realize a sustainable world by 2030, Diageo Japan is promoting awareness of positive drinking in addition to promoting sustainability. As part of this effort, we are launching a website that provides support for responsible drinking and provides knowledge about alcohol. ;color:#666;word-break:break-all;”
target=”_blank” rel=”nofollow ugc noopener”> DRINKiQ ” is now available. I didn’t start drinking alcohol until I was 20 years old. Drinking and driving is prohibited by law. Drink alcohol in
moderation. Avoid drinking alcohol during pregnancy and breastfeeding. Recycle after drinking.