[Fuji Oil Co., Ltd.] Announcement of retail sales of “Yasashii Tsuyu” jointly developed with a long-established soba restaurant
Fuji Oil Co., Ltd. Press release: November 7, 2024 Announcement of retail sales of “Yasashii Tsuyu” jointly developed with a long-established soba restaurant We reproduce the taste of bonito flakes using vegetable stock without using bonito flakes, delivering an authentic Edomae taste.
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Representative Director and President: Tatsuji Omori, hereinafter referred to as the Company) is a subsidiary of our group company, Fuji Fresh Foods Co., Ltd. (Headquarters: Tamba Sasayama City, Hyogo Prefecture, Representative Director and President: Seiji Morikawa). Fuji Fresh Foods) and Sarashina Horii Co., Ltd. (Sarashina Horii Co., Ltd., head office: Minato-ku, Tokyo, President: Yoshinori Horii), which was founded in 1789, sell products for retail sale. We jointly developed “Easy Soup” and started selling it from Fuji Fresh Foods in November 2024. The number of visitors to Japan, which had temporarily decreased due to the coronavirus pandemic, has been on a recovery trend in recent years, with a cumulative total of over 26.88 million visitors from January to September 2024, surpassing the record high in 2019. Masu. On the other hand, it is recognized that a certain number of visitors to Japan have dietary requirements due to their cultural and religious backgrounds, and that there are issues with the meals that can be provided domestically. Since our company’s founding in 1950, we have continued research and development centered on plant-based materials, and our group’s vision is to “pursue the deliciousness and health of plant-based materials and co-create the future of sustainable food.” With this in mind, we are focusing on developing PBF with surprising taste in order to make plant-based food (PBF) a new pillar of our business. We have also launched GOODNOON (*1), a delicious and easy-to-understand plant-based brand, and are proposing food ingredients and products that anyone can enjoy. The “Easy Tsuyu” that we will be selling this time is a product of the GOODNOON brand, and was developed based on the concept of delivering the authentic Edomae taste without using bonito flakes. We want people who don’t eat seafood for various reasons to enjoy traditional Japanese food, and we also want to make Japanese food sustainable amid concerns about the decline in marine resources.We are committed to using plant-based products, and our company MIRACORE. (R)︎Uses bonito-flavored vegetable stock (*2) using technology. The product name “Yashii” reflects the desire of our group and head company Sarashina Horii to respect and protect the joy of food, culinary culture, and food resources. This product has a well-balanced combination of the strong Edomae-style soy sauce taste, the umami and aroma similar to bonito flakes that rivals soy sauce, and just the right amount of sweetness. It is expected to be a new food option that responds to the food issues of inbound tourists. First, from November 2024, Fuji Oil’s e-commerce site “Soya Farm Club” (
https://soyafarm.com/ ) and will continue to expand sales channels. As a “problem-solving company,” we contribute to society through the development and sale of delicious plant-based ingredients. ■“Easy Tsuyu” product introduction site URL
https://www.fujifresh.com/yasashii-tsuyu/
https://prcdn.freetls.fastly.net/release_image/143489/6/143489-6-357490d3cdd8767fed4a6cde221ed08a-1500×1000.jpg Cold soba dipping sauce (1 part soup: 3 parts water)
https://prcdn.freetls.fastly.net/release_image/143489/6/143489-6-e3c99b3e175d661311c1d20829ef8428-1500×1000.jpg Warm soba soup (1 part soup: 8 parts water)
https://prcdn.freetls.fastly.net/release_image/143489/6/143489-6-f18a322fdc40e6806cfd3ae21d902814-1500×1000.jpg For meat and potatoes broth (1 part soup: 5 parts water)
https://prcdn.freetls.fastly.net/release_image/143489/6/143489-6-cb5ffd2e3c71c802329c969ea75d53be-1500×1000.jpg For the base of curry (1 part soup: 5 parts water) ■※1 About GOODNOON This brand aims to realize the Fuji Oil Group’s vision of “pursuing deliciousness and health through plant-based ingredients and co-creating the future of sustainable food.” Among our products, we sell plant-based foods as GOODNOON products that meet five
requirements: “Novelty,” “Healthy for people and the planet,” “Easy to understand,” “Surprisingly delicious,” and “Solution to social issues.” URL https://www.goodnoon.jp/ ■※2 About vegetable dashi “MIRA-dashi” We have launched MIRACORE(R), a technology brand that achieves the satisfaction unique to animal foods by combining vegetable oil and protein technology. We are developing
vegetable-based dashi (MIRA-Dashi series) that serve as the foundation for creating the flavor of all kinds of dishes. URL
https://www.miracore.jp/ URL https://www.fujioil.co.jp/miradashilp/ ■ Head family Sarashina Horii Founded in 1789, this is a
long-established handmade soba restaurant with its main store in Motoazabu, Minato-ku, Tokyo. Starting in the fall of 2023, we will be offering menus using MIRA-Dashi(R) at our main store, contributing to the development of soba cuisine culture in line with the times. URL https://www.sarashina-horii.com/