[FOOLS Co., Ltd.] Footwear brand “GROUNDS” will open its second store in Osaka and third store in Ura-Harajuku in November and December
FOOLS Co., Ltd. Press release: November 7, 2024 Footwear brand “GROUNDS” will open its second store in Osaka and third store in Ura-Harajuku in November and December. The footwear brand “grounds” operated by FOOLS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takuya Kanemaru) has opened its second store following the first store opened in Harajuku in September 2023. The store “grounds STORE 002” will open in Minamihorie, Osaka on Thursday, November 28, 2024, and the third store “grounds STORE 003” will open in the Ura-Harajuku area of Tokyo on Saturday, December 21, 2024. Open.
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https://prcdn.freetls.fastly.net/release_image/47131/34/47131-34-ed0da5d159080a5e498dee6309ee2635-1500×1125.png grounds STORE 003 ■ “grounds STORE 003” – Tokyo/Ura-Harajuku area Close to “grounds STORE 001”. We will open a new store “grounds STORE 003” in “Urahara”, located in the back alley that leads from Harajuku to Omotesando in Tokyo. This is a quiet space that will make you forget the hustle and bustle of the city, giving off a fantastic atmosphere reminiscent of an underground pool.
https://prcdn.freetls.fastly.net/release_image/47131/34/47131-34-b16f9639abf43857619341a07ca96420-1181×1417.jpg Comment from Director Mikiro Sakabe At “grounds STORE,” we strive to create a space where you can experience the theme of “seamless transition from everyday life to fantasy.” About “grounds STORE 002” By making the most of the original character and history of the building, we have created a special space where the everyday and the extraordinary intersect. In addition, inspired by the “gap” space that exists between the two planes of ancient Japanese architecture, the shop window at the store entrance has been designed to offer new discoveries and surprises to customers. I am. About “grounds STORE 003” Although it is located in the center of Harajuku, it is designed with the concept of a unique and fantastical space that spreads underground. When you step into the basement, the first thing you feel is the silence and coolness, as if you were at the bottom of a pool. The soft light that shines into the dark space spreads out as if passing through the surface of water, creating a fantastic and mysterious atmosphere. This light production provides a complete change from the hustle and bustle of Harajuku, and we have created a tranquil space where you can feel a sense of deep calm, as if you suddenly stop in your daily routine.
https://prcdn.freetls.fastly.net/release_image/47131/34/47131-34-444eb5a486ffb26dcd753e0972c10e2b-1844×2233.jpg Comment from DAIKEI MILLS Representative Keisuke Nakamura About “grounds STORE 002” A unique feature of the existing space is its unique structure, in which layers of different materials overlap in a vivid manner. In this project, we used this “layering of materials” as a foundation and explored what kind of approach could be added to it to bring out the “grounds-likeness”. Specifically, by overlaying a layer of LGS (lightweight steel) on top of the existing concrete-style wallpaper base, the order of the wall composition was reversed, and the brand intentionally deviated from the standard fit with the existing facade. We add additional unique layers to the complex layering, such as installing signs. It is also intended for
site-specific and complex layering, such as laying different tiles on the floor and incorporating the brand colors of the adjacent convenience store into the building. We hope that the fusion of this layering and the products of grounds will create a place that brings about changes in people’s preconceived notions and values. About “grounds STORE 003” When you step into this space, you will be greeted by a blue world that will make you feel as if you are submerged underwater. We aimed to maintain a fluid, floating feeling as much as possible, as if floating in a pool, while emphasizing that feeling through minimal design manipulation. By using single tubes that reflect dull light to softly divide the space, the boundaries between public and private, sales floor and stock, and employees and customers are blurred, further emphasizing the floating feeling of the space. Furthermore, by laying tiles reminiscent of poolside along the topography from the exterior to the interior, we aimed for an approach that transcends the boundaries between outside and inside and gives a sense of “water.” The entire space is constructed based on the building’s unique feature of “floating in water.” Store overview Store name: grounds STORE 002 Business hours: 12:00~19:00 Closed: Wednesdays and Thursdays Address: 1-11-16 Minamihorie, Nishi-ku, Osaka, Osaka 550-0015 Store name: grounds STORE 003 Business hours: 12:00~19:00 Closed days: None Address: Kawano Building B1F, 4-26-12 Jingumae, Shibuya-ku, Tokyo 150-0001 grounds “Grounds” has the concept of “LEAP GRAVITY,” and the concept is to “bring a change to the relationship between humans and gravity (Earth)” and “create a human image centered around the outsole and the ground, which are the points of contact between humans and gravity (Earth).” This brand is characterized by the shape of the sole. In September 2024, we will announce our first presentation 25 S/S collection “INTERRUPTER” in Paris, and it will be sold at 145 stores in 22 countries. “grounds” official online store URL: https://grounds-fw.com “grounds” official Instagram URL: https://www.instagram.com/grounds.official/ FOOLS Co., Ltd. Established in March 2019. With the mission of “advancing fashion brands into the future,” we plan and manage footwear brands that encourage innovation in the industry and continue to offer new options to customers.