【01Booster】 A new brand “FRESH CHEESE STUDIO” that conveys the charm of freshly made domestic dairy products has opened an experience-based store “FCS cheese & cafe Omotesando”!
01Booster Press release: November 7, 2024 A new brand “FRESH CHEESE STUDIO” that conveys the appeal of freshly made domestic dairy products has opened an experience-based store “FCS cheese & cafe Omotesando”! Opening ceremony on Thursday, November 7, 2024, pre-opening on Friday, November 8th to Saturday, November 9th, grand opening on Thursday, November 14th, Tokyo 4-4-4 Jingumae, Shibuya-ku (inside B-Flat COMMUNE) “FRESH CHEESE STUDIO” is a new brand that conveys the appeal of freshly made domestic dairy products, and is being commercialized by Zero One Booster Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo, Representative Director: George Goda, hereinafter referred to as “01Booster”). Our first permanent store, “FCS cheese & cafe Omotesando,” will open on November 7, 2024 (*). *Opening ceremony on Thursday, November 7, 2024 Pre-opening on Friday, November 8th to Saturday, November 9th, Grand opening on Thursday, November 14th, 2024 “FRESH CHEESE STUDIO” was adopted by Meiji Co., Ltd. (President: Katsuya Matsuda, hereinafter “Meiji”) as an initiative to create new business within the company. We are independently engaged in business development and demonstration experiments. URL: https://www.freshcheesestudio.com/
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https://prcdn.freetls.fastly.net/release_image/16550/669/16550-669-b45461bba2684f07e01b752b350c46ad-1200×630.png The photo on the right is an image of “FCS cheese & cafe Omotesando” designed by design office nendo This is a new brand that conveys the appeal of freshly made dairy products based on the message of “Freshly made, happy.” Cows raised with care by dairy farmers in Tokachi, Hokkaido. Through freshly made dairy products that retain the deliciousness of raw milk, we will deliver a special and new experience that can only be found here. By using curd (the source of cheese) that preserves the original rich flavor of milk using a unique manufacturing method, and making fresh cheese near the places where the meal is actually eaten, such as workshops and restaurants, it can be made anywhere in the country. You can enjoy the deliciousness of freshly made food. We also aim to contribute to the development of the dairy industry and Japan’s food industry through activities that fully bring out the appeal of domestically produced milk and disseminate it widely. [Official website] https://www.freshcheesestudio.com/ FCS cheese & cafe Omotesando Location: 4-4-4 Jingumae, Shibuya-ku, Tokyo 150-0001 (inside B-Flat COMMUNE) 1 minute walk from Omotesando Station A2 exit Regular business hours: Wednesday, Thursday, Friday, Saturday 12:00-18:30 (last order at 18:00) Opening ceremony will be held on Thursday, November 7, 2024 An opening ceremony was held on Thursday, November 7, 2024 at “B-Flat COMMUNE” in Omotesando, where the store is located. To unveil “FCS cheese & cafe Omotesando,” an experience-based store that connects the region and Japan where you can enjoy the deliciousness of fresh milk, we introduced the “Burrata Bowl,” where you can fully enjoy the milk of burrata cheese. On the day of the event, we will be offering the “Burrata Bowl (SIMPLE)” where you can enjoy the deliciousness of burrata milk, as well as a special limited edition burrata bowl that incorporates Japanese techniques in collaboration with Yukari Nihonbashi and Saza Coffee. It was enjoyed by all the participants. In addition, as a connection with the local area, Mr. Norihisa Yonezawa, Mayor of Obihiro City, from Tokachi, Hokkaido, where milk is produced, Mr. Ruki Matsumoto, Chairman of the Harajuku Omotesando Keyaki Association, and Mr. Eisuke Yamamoto, Vice Chairman, from the area where the store is located, Mr. Eisuke Yamamoto, based in Shibuya Ward. We invited Haruka Kawashima, representative director of RIN Co., Ltd., a successful flower cyclist, and held a talk session. *There will be no general business hours on the day of the ceremony on November 7th (Thursday). At the pre-opening event from November 8th (Friday) to November 9th (Saturday), we will be selling products to the general public. (We will be operating with a limited quantity than usual)
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https://prcdn.freetls.fastly.net/release_image/16550/669/16550-669-1bd40c6a8ad4826433aeb1f25b5b8e68-1200×631.png On the left of the photo is the signboard menu “Burrata Bowl (SIMPLE)”, on the right is an image of the Nihonbashi Yukari collaboration menu “Burrata Bowl Nonaga-style Hokkai Udon” Meiji Co., Ltd. Corporate Planning Headquarters Innovation Business Strategy Department Special Manager / FRESH CHEESE STUDIO Brand Manager Kazuhide Fujimoto’s comment At the FRESH CHEESE STUDIO demonstration store that opened in the Karuizawa area from June to August, we provide services that embody our concept to actual customers, demonstrating the power of freshly made dairy products. I am confident that we can impress our customers. I believe there are three main elements that allow us to deliver excitement to our customers. The first is “high quality”. We feel that the deliciousness of fresh milk from Tokachi, Hokkaido, and the goodness of “freshly made today” are clearly conveyed to our customers. The second is to value the spirit of “hospitality.” By applying small touches, you can create a warm and comfortable Japanese-style freshly made experience. We believe it is important to firmly incorporate the hospitality elements of Japanese food into our brand. The third goal is to help customers gain awareness through experience. Properly conveying background
information such as commitment to ingredients and delivery methods, and the producers’ thoughts will lead to new discoveries and awareness for customers, increasing their awareness and interest in food. I felt that this place could provide an opportunity for people to appreciate the importance and depth of food once again. The newly opened “FCS cheese & cafe Omotesando” aims to be a place for information exchange where you can fully enjoy its charm. This store not only sells fresh cheese, but also offers menus and coffee where you can enjoy fresh cheese, and sells domestic ingredients that you can feel the producers’ commitment to, such as vegetables, honey, and olive oil that go well with fresh milk. Furthermore, we will set up a
collaboration space with other companies and organizations, so we plan to hold events from time to time that emphasize connections with the local community and a sense of the seasons. We aim to contribute to the development of the dairy industry and Japan’s food industry by delivering the deliciousness and enjoyment of fresh milk as a new experience value, and through activities that fully bring out the charm of domestically produced milk and disseminate it widely. I will aim for it.
https://prcdn.freetls.fastly.net/release_image/16550/669/16550-669-57eda9a78d7c6430938b89e374889689-1250×417.png Zero One Booster Co., Ltd. Based on our corporate philosophy of “Changing the world through the power of business creation,” we have established an open innovation program that promotes collaboration between major companies and venture companies, a system to promote in-house new business, an open recruitment new business program, and a secondment system. We are developing business development programs, etc. In addition, we operate the Yurakucho SAAI Wonder Working Community, a working community where individuals’ ideas are brought to life, 01Booster Studio, which supports startups from scratch, and InnoScouter, a startup collaboration management cloud. We also make venture investments through our group company 01Booster Capital, and support business creation from multiple angles. Trade name: Zero One Booster Co., Ltd. Representative: Representative Director George Goda Address: 1st floor, Shin-Tokyo Building, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Established: March 2012 Business details: Shared offices for entrepreneurs, corporate accelerator/intrapreneur accelerator program planning and management, intra-company
entrepreneurship training, investment and financing support, business creation consulting, M&A intermediary support, etc. URL: https://01booster.co.jp *Corporate Accelerator is a registered trademark of 01Booster.