[Eborani] Use data from physical stores to increase sales: LINE operation seminar for retailers [11/26 free online seminar]
Eborani Press release: November 8, 2024 Increase sales by leveraging data from physical stores: LINE operation seminar for retailers [11/26 Free Online Seminar] Tuesday, November 26, 2024, 14:30-15:30 Apirits Co., Ltd. and Evolani Co., Ltd. will co-host the seminar
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Do you know the data that led to your in-store purchases, along with your online purchases? As points of contact with customers become more diverse (omnichannel), LINE operations are the key to increasing the satisfaction level of each customer. We will introduce how to use it through specific examples. Details/Application Seminar details It is important for marketing activities to link data from websites, physical stores, various tools, and SNS to communicate appropriately with each user. However, many people may not have the image of linking and utilizing the acquired data. In this seminar, we will introduce how to link data using LINE official accounts and mini apps, as well as examples of how they are used for marketing. [This seminar is useful for the following people] 1. Those who are having trouble linking store and web data 2. Those who want to maximize LTV (customer lifetime value) by effectively utilizing their LINE official account 3. Those who want to improve their CVR using LINE Speaker Mr. Yoshito Saito Apirits Co., Ltd. WEB Consultant Worked for 5 years in launching a customer success department and consulting on CVR improvement at a domestic sales agency that mainly sells overseas SaaS tools. In addition to supporting the use of SaaS tools, he led analysis using analysis tools and site improvement using AB testing tools. Achieved a 70% winning rate in AB tests for corporate advertising LPs and websites. He specializes in CVR improvement (CRO), such as improving CVR by 190% in six months on a major personal gym website. Joined Apirits in March 2022. We are engaged in a wide range of marketing support, from the construction of data measurement environments to their utilization. Hideto Ogawa Eborani Co., Ltd. Marketing Department Leader As an engineer, he has been engaged in system development and design for operational improvement and business efficiency for about 7 years. He developed LINE-related services and experienced raising funds from major venture capital companies including YJ Capital at the age of 21. As a former engineer, his main job at Eborani is strategic planning using data measurement
technology. Currently, as the leader of the company’s marketing department, he is searching for ways to operate the web and SNS to maximize advertising effectiveness. Hideto Ogawa’s SNS is Here Event overview Date and time : November 26, 2024 (Tuesday) 14:30-15:30 Details ・Application:
https://anybot.doorkeeper.jp/events/179187 Eborani Co., Ltd. Head office: Nishi-ku, Yokohama Representative Director: Sou Yu An IT venture in Yokohama founded in 2018. With our main service anybot, we solve customer problems and promote
digitalization. We are also focusing on regional revitalization and IT human resource development initiatives, contributing to society through initiatives such as local supermarkets in Aomori and IT education support for high school students in Shizuoka Prefecture.
