[CULTA Co., Ltd.] CULTA and Yachiyo Engineering form a business partnership to work on improving strawberry cultivation technology
CULTA Co., Ltd. Press release: November 8, 2024 CULTA and Yachiyo Engineering form a business partnership to work on improving strawberry cultivation technology Incorporating CULTA’s accumulated technology and knowledge in the field of strawberry cultivation, Yachiyo Engineering utilizes the technology and local resources cultivated over more than 60 years to develop in the agricultural field. We aim to develop new business.
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CULTA Co., Ltd. (Headquarters: Koganei City, Tokyo, Representative Director and CEO: Shuhei Noaki, hereinafter “CULTA”) is Yachiyo Engineering Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative Director and President Executive Officer: Tsutomu Takahashi, hereinafter “Yachiyo Chika-Berry is a farm operated by Yachiyo Engineering as a joint venture with Farmers Forest Co., Ltd. We aim to further improve the quality and productivity of year-round cultivated strawberries at “Farm” (Utsunomiya City, Tochigi Prefecture). In this project, by incorporating CULTA’s strawberry cultivation know-how, we will be able to secure a stable production volume from the first year of new entry, and we will move forward with the introduction of new CULTA varieties. Yachiyo Engineering aims to develop new businesses in the agricultural field by utilizing the technology and local resources that we have cultivated over the past 60 years. Background and overview of this business alliance Yachiyo Engineering aims to solve regional issues by combining existing technologies such as energy, water resources, and environmental value, and has focused on the agricultural field as the first project in Otani, Utsunomiya City. We decided to focus on the area and work to ensure a stable supply of summer strawberries. After receiving CULTA’s technical support during the process of formulating a specific business plan, we entered into a business partnership with the aim of developing new business, including the advancement of cultivation technology. CULTA has conducted research and development in the field of strawberry cultivation for many years and has accumulated technology and knowledge. Through this business alliance, Yachiyo Engineering will utilize CULTA’s knowledge to improve the efficiency and quality of strawberry cultivation, and work to realize sustainable agriculture. Specifically, we will receive advice on strawberry cultivation techniques from CULTA and utilize these techniques to produce high-quality strawberries at Chika-Berry Farm, located in Utsunomiya City. Furthermore, Yachiyo Engineering will introduce a new variety of strawberries developed by CULTA, aiming to improve quality and productivity. First project: Summer strawberry cultivation in the Otani district of Utsunomiya City This project will be carried out at Chika-Berry Farm, a farm in Utsunomiya City that is operated as a joint venture with Farmers Forest Co., Ltd. In this project, we aim to plant winter and spring strawberry seedlings in September 2024 and harvest from November 2025. Additionally, from March 2025, we will begin cultivating summer strawberries with the aim of achieving a yield of 2 tons.
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Released on September 5, 2024 “Yachiyo Engineering and Farmers Forest realize summer strawberry cultivation in the Otani district of Utsunomiya City using cooling technology ~ New greenhouse unveiling party will be held on September 18th ~” https://www.yachiyo-eng.co.jp/news/2024/09/post_827.html Comments from each company Yachiyo Engineering Co., Ltd. Director, Executive Officer (Concurrently), General Manager of Business Development Division Kenjiro Yamanaka We are taking on the challenge of the new field of agriculture by leveraging our know-how as a general construction consultant. Through our collaboration with CULTA, we hope to contribute to the production of sustainable, high-quality agricultural products and strengthen ties with local communities, thereby creating a more prosperous future. CULTA Co., Ltd.
Representative Director and CEO Shuhei Noaki Our partnership with Yachiyo Engineering is an important step towards the future of Japanese agriculture. By utilizing the technology and knowledge we have cultivated through our research and development, we hope to contribute to the development of local agriculture and pave the way for many companies to enter the agricultural field. Company profile Yachiyo Engineering Co., Ltd. As a top-class general construction consultant in Japan, we receive public works contracts from government agencies including the Ministry of Land, Infrastructure, Transport and Tourism, and provide technical consulting services related to social infrastructure and environmental conservation such as roads, bridges, dams, ports, erosion control, water supply and sewerage systems, railways, and airports. , has been providing services for 60 years since its establishment in January 1963. In recent years, we have been expanding our business scope by providing the technical know-how we have cultivated over the years to private companies. Head Office: 5-20-8 Asakusabashi, Taito-ku, Tokyo 111-8648 CS Tower Representative: Tsutomu Takahashi, Representative Director, President and Executive Officer Established date: January 29, 1963 URL:
https://www.yachiyo-eng.co.jp/ CULTA Co., Ltd. Leveraging our high-speed breeding technology, we are working on “new agriculture” that adapts to the new environment of the era of climate change. Our aim is to create a “premium agricultural product brand” that is recognized around the world. The company will adopt a “vertical integration model” in which it provides its own developed varieties to partner farmers, purchases all of the crops it produces, and handles marketing and sales itself. Currently, we are promoting local production and sales of our own strawberry varieties in Southeast Asia. We are also conducting joint research on hops with Kirin Holdings to develop new varieties that are resistant to heat and dryness. Head Office: 303 Tama Koganei Venture Port, University of Agriculture and Technology, 2-24-16 Nakamachi, Koganei City, Tokyo 184-0012 Representative: Representative Director and CEO Shuhei Noaki Establishment date: November 15, 2017 URL: https://culta.jp/ Inquiries regarding this matter ■Yachiyo Engineering Co., Ltd. Business Development Headquarters, 2nd Development Office / Suzuki (Yoshi), Suzuki (Mori) Phone: 03-5822-6835 E-mail: yh-suzuki@yachiyo-eng.co.jp / mrh-suzuki@yachiyo-eng.co.jp ■CULTA Co., Ltd. Person in
charge/Public Relations/Yamamoto E-mail: pr@culta.jp