A new way of thinking to support innovation with a high success rate: How to verify the existence of needs through quantitative research and improve the accuracy of understanding
Cross Marketing Co., Ltd. Press release: November 8, 2024 A new way of thinking that supports innovation with a high success rate: How to verify the existence of needs through quantitative research and improve the accuracy of understanding Friday, November 22, 2024 14:00-15:30 Free online seminar
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https://www.cross-m.co.jp/news/seminar/20241122/ ■Seminar contents In recent years, the demand for risk hedging by investors has increased due to economic decline, but “innovation” and “new market creation” are always accompanied by risks. It is necessary to learn and build methods and systems for “innovation with a high success rate.” In this seminar, we will introduce the theories and methods that are gaining results by evolving the methods that supported “Japan as No1”, which has a proven track record and accumulated know-how, and hybridizing them with the much-talked-about “Blue Ocean Theory” and “Job Theory”. Let me introduce you. ●Research for innovation Seminar on how to verify the existence of needs and improve understanding accuracy through quantitative research 1.CST (Concept Screenig Test) to check product acceptability at the concept stage and estimate market size 2. PDDS (Product Designation Detection Study) and NDS (Needs Detection Study) that clearly foresee the direction of development based on numerous product concepts and lifestyle needs ■Recommended for these people ●Those who are trying to develop a new product or business and want to know specific methodologies ●People who want to build in-house methods and systems with a high success rate to create new markets and new businesses ●Those who are trying to bring about innovation ●Those who wish to rebuild Japan’s economy ●Those who want to create long-selling products ■Event overview Name: A new research concept that supports highly successful innovation Research for innovation How to verify the existence of needs through quantitative research and improve understanding accuracy Date and time: Friday, November 22, 2024 14:00-15:30 How to participate: Online seminar via Zoom, advance application required *We will send you the viewing URL the day before. Participation fee: Free Click here for details and application: https://www.cross-m.co.jp/news/seminar/20241122/ *Participation by competing companies may be refused. Going forward, we will continue to incorporate a variety of methods as our customer’s marketing partner, providing marketing research and marketing solutions tailored to their needs. [Company Profile] Company name: Cross Marketing Co., Ltd. https://www.cross-m.co.jp/ Address: Tokyo Opera City Tower 24F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: April 1, 2003 Representative: Miki Igarashi, President and CEO Business content: Marketing research business, consultation related to marketing research ■Inquiries regarding this release Cross Marketing Co., Ltd. Seminar Office seminar@cm-group.co.jp