Comexposium Japan Co., Ltd. Press release: November 8, 2024 “ad:tech tokyo” in 2024 has concluded, with 14,991 participants including archive distribution This 16th event was held at Tokyo Midtown & The Ritz-Carlton, Tokyo. Guests from overseas visited Japan to give presentations and held workshops. At the party, we announced the ranking of popular sessions and gave awards. Image
URL: https://prcdn.freetls.fastly.net/release_image/13647/168/13647-168-e4a0f3e548ee55a52979bd83c70dbc4b-1618×648.jpg Comexposium Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Yuko Furuichi), which plans and implements international marketing conferences, will hold an event from Wednesday, October 16, 2024 to October 18, 2024. The traditional international conference “ad” was held at Tokyo Midtown & The Ritz-Carlton Tokyo on Sunday (Friday) and archived from October 23rd (Wednesday) to November 4th (Monday), giving a bird’s-eye view of the advertising and marketing industry. We would like to announce that :tech tokyo (Adtech Tokyo) has closed. The final number of
participants was 14,991 (real visitors: 9,915, archive distribution: 5,076). This event, now in its 16th year, was held under the theme of “Marketing For Growth, Evolution of Technology and Social
Responsibility.” Keynote speeches, official sessions, exhibition halls, exhibition stages, workshops, and networking parties were all successful. Additionally, we will continue to use sustainable event management methods this year as well. In an effort to reduce food waste, we reduced the number of plastic pass cases and gave conference pass participants a service ticket that can be used at restaurants in Tokyo Midtown. Furthermore, we continued to manage events with DE&I in mind, and the ratio of female speakers was over 30% this time as well. We will continue to promote event management with sustainability in mind and take on new initiatives ahead of the industry. ad:tech tokyo 2025 will be held from Wednesday, October 22nd to Friday, October 24th at Tokyo Midtown & The Ritz-Carlton, Tokyo. ■ad:tech tokyo 2024 report ・Total participants 14,991 people *9,915 people attending the event from October 16th to 18th, 5,076 people visiting the archive ・Participation ratio by industry/participation ratio by position
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https://comexposium-jp.com/ja/contact/ • About the keynote speeches, official sessions, workshops, exhibition halls, etc. held over three days Keynote speech A wide variety of speakers from Japan and abroad gathered to give keynote speeches on themes such as marketing strategy, customer creation, commerce media, and gender in advertising and media expression. The keynote speech by Dentsu Co., Ltd., a diamond sponsor, held on October 17th included Fusako Zneiden, Director, McDonald’s Japan Holdings Co., Ltd./Director, Senior Executive Officer, and CMO of McDonald’s Japan Co., Ltd., and Fighters Sports & Entertainment F Village Development Department Manager Taro Ogawa and others took the stage. Using practical examples, he explained how to create new customer experiences and maximize marketing ROI through data utilization and collaboration between companies. As a guest speaker from overseas, Mr. Michael Greene, Senior Vice President, Product Strategy, Retail Media Division, CRITEO, spoke on the theme of “Commerce Media.” We introduced specific company examples about the importance of advertising strategies that respond to changes in consumer purchasing processes. Additionally, Christine Guilfoyle, President of SeeHer, a project of the Association of National Advertisers (ANA), took to the stage to emphasize the potential for social change through gender equality in media and advertising, and to drive business growth. We have presented a new perspective that will lead the way. On the following 18th, Mr. Hikaru Adachi, Executive Director, CMO (and) Chief Marketing Officer, CCRO, and General Manager of Digital Division of FamilyMart Co., Ltd., Mr. Kazuki Nishiguchi, Representative Director of Wisdom Evolution Company/Representative Director of Strategy Partners, and Novacell Co., Ltd. Mr. Masaki Tabe, Representative Director and CEO/Senior Executive Officer, SVP, and CMO of Raxul Co., Ltd., took the stage and discussed misunderstandings and issues hidden in marketing. In particular, he sounded the alarm about the risk that incorrect advertising and communication can hinder a company’s growth, and introduced specific measures to avoid this. Additionally, a special session was held in collaboration with the Japan Advertisers Association (JAA), a public interest incorporated foundation, on the difference between “fraudulent advertising” and “advertisement fraud” faced by the advertising industry, and to improve transparency and trust in the industry. Efforts and solutions to achieve this were discussed. In addition, Yoshinori Takahashi, President and CEO of Culture Convenience Club Co., Ltd., a grand prize winner of “Marketer of the Year 2024″ sponsored by Nikkei Cross Trend, and Waseda University Graduate School of Business. A special session was also held with the judges, including professor Akie Iriyama. Official session Seven track themes were set for the official session, and sessions were also held in English.
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deeply related to”media&Content]””data&;;;;amp;;;amp;;;amp;;;amp;;;amp;;;amp;;;;amp;;;s; netcontent;s, “Japan& International” covers hot topics, “People” covers skills and careers that are needed as marketers have expanded their involvement, and “Retail & Commerce” includes sessions on retail media, which has been attracting a lot of attention lately. We have set it up. In addition, in response to last year’s popularity, we held a “workshop” that required advance registration and was limited to real-life events the day before the exhibition and official session. By thinking, discussing, and working with the instructor, the participants not only deepened their knowledge and understanding, but also deepened their communication with each other. Exhibition hall etc. Nearly 100 companies, including Platinum Sponsor Moloco, exhibited at the exhibition hall, displaying solutions that will lead to business growth. As many as 30 seminars were held on exhibition stages set up in two locations at the venue, attracting a large number of participants. In addition, DoubleVerify Japan Co., Ltd. held an event “DoubleVerify IMPACT JAPAN in ad: tech tokyo 2024” inviting advertisers, and presented content on the theme of creating new value by balancing media quality and performance in the AI era. Delivered. Furthermore, networking parties with official speakers and others will be held on October 17th (venue: The Ritz-Carlton Tokyo/Sponsored by Smart News) and October 18th (venue: Billboard Live Tokyo/Sponsored by RTB House Japan). I did. At the party on the 18th, we will announce the ranking of popular official sessions. Throughout the three days, the event provided a bird’s-eye view of the industry and provided a variety of experiences and learning. About Comexposium Comexposium produces over 170 B2C/B2B events worldwide. It covers various fields such as food, agriculture, fashion, construction, and high technology, and has recorded more than 3 million visitors from 30 countries around the world. Comexposium Japan launched “ad:tech” for the first time in Japan in 2009 and has been operating as “ad:tech Tokyo” for 16 years. In addition, we also held the “iMedia Brand Summit,” a pioneer of overnight marketing conferences in Japan. We provide a place where Japanese marketers can obtain the knowledge, information, and networks they need to compete on the global stage. Website: https://www.comexposium.com/