[Survey] Approximately 80% of respondents agree that delivery ramen is delicious; “Inventions to make it delicious” make it a new option for home ramen
menu Co., Ltd. Press release: November 11, 2024 Approximately 80% of respondents agree that delivery ramen is delicious, making it a new option for home ramen with “inventions to make it delicious” [Delivery ramen usage intention survey 2024] Menu is a delivery and takeout app operated by menu Co., Ltd.
(Headquarters: Shinjuku-ku, Tokyo, Representative Director: Atsuo Shinoda). Menu is a delivery and takeout app operated by Menu Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Atsuo Shinoda). We have conducted a survey of 442 men and women in their 20s to 50s nationwide who eat ramen regarding their “intentions to use delivery ramen,” and we would like to share it with you.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-5ae6f17db31633ed6d0597c282016a9b-1533×879.png
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-9156049889c128a22fe500072b7f69ac-3326×2105.png
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-d7be3815f457abdae4ca79ae6be8d6ff-3294×2097.png When asked about their experience ordering delivery ramen, 43.0% answered that they had never ordered delivery ramen, and the majority said they had no experience with delivery ramen or had only used it a few times. This is because inexperienced people may have concerns about the quality of delivery ramen compared to instant ramen, which may make it difficult for them to decide to use delivery ramen. Image
URL: https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-60dd9e210c58bf1196f0d49651d086ea-3443×2089.png ○Delivery ramen that allows you to enjoy the taste of the restaurant without waiting in line. “Taste” is the most important point Regarding your satisfaction with the delivery ramen, Convenience such as “I can eat without lining up” (51.6%) and “I can enjoy the taste of the restaurant without having to go out” (51.2%) Both have received majority support. Other points of support include the fact that you can eat at your own pace without hesitation, and that you can choose your own toppings. Also, when I asked them about the important points when ordering delivery ramen, I found that especially “Taste preference” (65.5%) is most important I found out that it is. This tendency is also common when ordering ramen at a restaurant, so people are very picky about their ramen, and even when it comes to delivery, “taste” is a major criterion for quality evaluation.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-70b6ffb8b93c9b943645f2e12048f862-3260×2094.png
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-89e9f096742ff67ba08f828c9b09c9bb-3260×2094.png ○The taste of delivery ramen is as good as the restaurant, achieving high satisfaction level 79.0% of people felt that the taste of delivery ramen was delicious. It became clear that there was. Satisfaction with the taste was very high, and it can be seen that the delivery ramen has a taste comparable to the ramen in the store. Furthermore, when asked to compare the taste of delivery and in-store ramen, “I think delivery ramen is more delicious” (11.1%), “I think delivery ramen is more delicious” (20.6%), and “I think delivery ramen is more delicious” (20.6%) “I think both are delicious” (24.6%). Together 56.3% of people feel that the delivery ramen is as delicious as the store. It can be seen that the delivery ramen has a high level of satisfaction.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-ff8103bf55d5cc350abe51dba1de91cf-3410×2089.png
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-6078bad3eafb80b4f4c0bc7a11dc9d51-3410×2089.png ○The reason behind the high satisfaction level of delivery ramen is the “invention to make it delicious” The reason behind the high satisfaction level of delivery ramen is thought to be the store’s “invention to make it delicious”. 60.7% said that the ramen had a variety of options and packaging to make it more delicious. This is a result of more than half of the respondents. Further 79.0% were satisfied with the store’s efforts to make the food delicious It can be seen that there is a significant impact on the satisfaction level of delivery ramen.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-657f6f8ad79a55efd5497a5e003cd24d-3410×2089.png
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-cdfcf7a210b89e98507675ea0a741b27-3410×2089.png ○Delivery method is the key to taste satisfaction When asked about ways to enjoy delicious food that were highly satisfying among those who ordered delivery ramen, the most popular response (66.1%) was “Special packaging/containers to prevent soup from leaking and the noodles from stretching”, followed by “I like the warmth of the ramen” (66.1%). The following points were praised: “Inventions to maintain flavor and texture” (43.0%) and “Inventions to cooking process to maintain flavor and texture” (38.8%). Through these efforts, it is believed that the “tastiness comparable to
store-bought ramen” is maintained even when delivered, increasing taste satisfaction. In addition, by maintaining and strengthening these ideas, it is possible that the evaluation of delivery ramen will further improve.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-fc40699a0dacc63f3f82ef24d1588a66-3306×2094.png ○More than 70% said they would like to order delivery ramen again, indicating a high intention to use it When asked about their intention to use delivery ramen in the future, 71.0% would like to order delivery ramen again We found that many users are considering ordering again. Additionally, the most common expectation for delivery ramen was “taste” (66.5%). We believe that by pursuing the same
deliciousness as the ramen in stores, we can increase the number of repeat customers.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-d19291668aa9e4492aff051b537ad121-3410×2089.png
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-c2c2a483d7196211cf460cbb6dd84c38-3260×2094.png In addition, regarding the pricing of delivery ramen, 36.7% of the respondents said they would like the price to be up to 1,200 yen, and 33.0% wanted the price to be up to 1,500 yen. This shows that more than half of the people are looking for delivery ramen for less than 1,500 yen.
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-9bb03e59e2b828de91924f9903442107-3410×2089.png In this survey, we asked people about their intention to use delivery ramen, and found that while delivery ramen is still considered an option for eating ramen at home, 79.0% think delivery ramen is delicious We found that the taste is just as good as the restaurant and the satisfaction level is high. In the future, we can expect further growth in the delivery ramen market by increasing the number of ramen that can be ordered and increasing the number of
opportunities for users to use the service. Additionally, from the results of a survey conducted at ramen restaurants, we have received positive comments such as improved store sales and high praise from customers. Menu will continue to work to popularize delivery ramen by expanding the number of stores and supporting member stores. ●Survey overview “Intention to use delivery ramen” Survey period: October 30, 2024 (Wednesday) – November 1, 2024 (Friday) Research method: Internet survey Survey target: 442 men and women in their 20s to 50s who have used food delivery services and regularly eat ramen ●What is “Ponta Pass” We offer more than just smartphones, we also offer discount coupons that bring you happiness in your daily life, benefits that encourage new experiences, entertainment digital content that you can enjoy on your smartphone, useful apps, reliable smartphone support, and more. This service is available to customers of all carriers with a monthly information fee of 548 yen/free for the first 30 days. 1. Provision of “Weekly LAWSON” where you can get coupons that can be used at Lawson on a weekly basis, and “Ponta Pass Boost” benefits where you can get up to 2% Ponta points back at eligible stores (at Ponta member stores) 2. Free coupons/discounts that can be used in the city, such as fast food restaurants and restaurants 3. Great deals (point return/free shipping) shopping at “au PAY Market” 4. Free delivery fee for delivery service 5. Discounts on movie theater viewing fees, etc. 6. Content that allows you to enjoy major entertainment such as videos (drama/anime/movies), music, books (magazines/manga), and live performances 7. You can safely use your smartphone by storing data such as photos and address books, blocking virus infections and fraudulent websites, and protecting communications when connected to free Wi-Fi. For more information on the latest benefits, click here ( https://prcp.pass.auone.jp/main/ ) Please refer to *All amounts listed include tax unless otherwise stated. menu overview Deployment area: 33 prefectures (delivery) App download fee: Free App download URL: https://go.menu.jp/MWIV/adz9ak8o Compatible OS: iOS/Android
https://prcdn.freetls.fastly.net/release_image/46860/233/46860-233-e73aacc1bfb8dcaeaad747f6d49c21a9-720×350.jpg