Kirin “Kirin Gogo no Tea JAPAN BLEND & CRAFT Grape Tea” will be released for a limited time from December 3rd (Tuesday)

[Kirin] “Kirin Gogo no Tea JAPAN BLEND & CRAFT Grape Tea” will be released for a limited time from December 3rd (Tuesday) ​
Kirin Holdings Co., Ltd. Press release: November 11, 2024 “Kirin Gogo no Tea JAPAN BLEND & CRAFT Grape Tea” will be released for a limited time from December 3rd (Tuesday) ～New CSV*2 product of the “Gogo no Kochachi” brand using domestic ingredients*1～ Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue) announced that Kirin Gogo-no-Kocha JAPAN BLEND & It will go on sale nationwide for a limited time from Tuesday). *1 Used for fruit juice and some tea leaves *2 Abbreviation for Creating Shared Value. Creating value that can be shared with customers and society *3 INTAGE SRI Tea beverage market January to December 2023 Cumulative sales volume The sales scale of the fruit tea market will more than double from 2017 to 2023*4. We speculate that this is due to increased demand due to the release of new products with a variety of flavors from various companies and the establishment of standard menu items at cafes. Our company has released “Gogo no Kocha for HAPPINESS Kumamoto Prefecture Strawberry Tea” for two consecutive years since 2021, and in 2022 and 2023, we will release the “Kirin Gogo no Kocha Seasonal Reward FRUITS TEA” series. did. *4 INTAGE SRI Fruit tea market (excluding lemon tea) 2017-2023 January-December cumulative Estimated sales scale (capacity) Business format total “Kirin Afternoon Tea JAPAN BLEND & CRAFT “Grape Tea” uses black tea leaves from Kagoshima Prefecture (15% of all tea leaves are used) that brings out the rich flavor, using the “pasteurization method” that is also used in the process of making Japanese tea, and features a rich, juicy taste. A fruit tea with a refreshing taste that contains Nagano Purple grapes from Nagano Prefecture (0.1% fruit juice) and the scent of Japanese pepper, a spice familiar to Japan, as a hidden scent. “Kirin Gogo no Tea JAPAN BLEND & CRAFT Grape Tea” is a product released as a new CSV*2 activity of the “Gogo no Tea” brand. In the future, as part of the “JAPAN BLEND & CRAFT” series, we will combine “black tea,” “domestic ingredients*1,” and “Japanese manufacturing” to propose new appeal and deliciousness of black tea, while increasing the appeal and recognition of domestic ingredients. We aim to expand. Through this series, we will make the tea market more attractive and revitalize, and support the community through domestically produced ingredients. In 2024, Gogo-no-Kocha will be a brand that spreads the happiness of tea, and will deliver happiness to customers and society through products that keep people and society healthy, as well as initiatives for health, community, and the environment. . About “Kirin Gogo no Tea JAPAN BLEND & CRAFT Grape Tea”
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●About the contents ・We use 15% of the total tea leaves from Kagoshima Prefecture, which is known for its rich, rich aroma. By employing the “heating method,” which is also used in the process of making Japanese tea, we have brought out the rich flavor. ・We use Nagano Purple, a grape grown in Nagano Prefecture, which is characterized by its rich and juicy taste. (fruit juice 0.1%) ・By adding the scent of Japanese pepper as a hidden incense, it has a clear lingering sound and a refreshing aftertaste. ●About the package ・In order to visually convey domestic materials and Japanese manufacturing, the design has a modern Japanese feel. ・By placing an illustration of Nagano Purple, a grape grown in Nagano Prefecture, in the center, we emphasize the attention to detail and quality of the ingredients. – We have placed an impressive icon that lets you know that it is part of the “JAPAN BLEND & CRAFT” series. Through manufacturing that focuses on nature and people, the Kirin Group spreads new joy in “food and health” and contributes to the realization of a spiritually enriching society. -Note- 1.Product name “Kirin Gogo no Kocha JAPAN BLEND & CRAFT Grape Tea” 2.Capacity/Container 500ml/PET bottle 3. Release area Nationwide 4. Release date: Tuesday, December 3, 2024 5. Price 190 yen (Suggested retail price excluding consumption tax)