MicroAd Co., Ltd. Started offering “Content Accelerator”, a website display speed improvement tool, which improves display speed up to 10 times, reduces user bounce/exit rates, and significantly improves CVR.

[Microad Co., Ltd.] Launched website display speed improvement tool “Content Accelerator”, improving display speed up to 10 times, reducing user bounce/exit rate, and significantly improving CVR ​
MicroAd Co., Ltd. Press release: November 12, 2024 Started offering “Content Accelerator”, a website display speed improvement tool, which improves display speed up to 10 times, reduces user bounce and exit rates, and significantly improves CVR. ~ Maximization of customer LTV through collaboration with subsidiary UNCOVER TRUTH~ MicroAd Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President Executive Officer: Kentaro Watanabe, hereinafter referred to as MicroAd) provides a website display speed improvement tool “Content Accelerator” for companies operating e-commerce sites, reservation sites, etc. (Content Accelerator)” is now available. By implementing Content Accelerator, companies can improve website display speed by up to 10 times. This makes it possible to significantly improve the bounce and exit rate of users on the site, and improve the conversion rate (CVR), which is an indicator of success. As a group, MicroAd aims to solve customer problems and maximize corporate value by expanding data analysis and digital marketing support businesses for companies.
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■Background Microad aggregates and analyzes the vast amount of consumer behavior data held by UNIVERSE and provides marketing products specific to the industry. Until now, by utilizing data, we have been able to approach customers with latent needs and support corporate marketing activities. In addition, our subsidiary UNCOVER TRUTH (Headquarters: Shibuya-ku, Tokyo, Representative: Keizo Ishikawa) provides CDP (*1) “Eark” and “Content Analytics” to analyze the 1stPartyData of customers whose needs have become apparent. By utilizing this service, we have been able to maximize the LTV (*2) of our customers. For website operating companies, it is desirable to increase the display speed of websites due to issues such as user bounce and exit rates, but the issue is that they are unable to start development due to a lack of resources. . Against this background, we have started offering “Content Accelerator”, a tool that improves website display speed, as a new solution that leverages the strengths of MicroAd Group. ■What is Content Accelerator Content Accelerator is a tool that can be provided at a low cost and improves the display speed of your website. In addition, through UNIVERSE Ads, you can support the acquisition of new customers by distributing
advertisements that target users with affinity. By inserting a code called a “tag” into the target page of a website, the display speed can be improved up to 10 times compared to conventional methods. In addition, it is possible to support improvements throughout the website, such as improving screen scrolling speed, reducing
communication traffic, and optimizing video and image file sizes. You can improve CVR by improving your site so that it can be viewed smoothly and stress-free for users. Furthermore, by linking with various products provided by UNCOVER TRUTH, it is possible to analyze the interests of users within the website and aim to maximize the customer’s LTV. 1) Easy to install It can be implemented in about 1 minute by simply pasting the issued tag to the HTML of the target page. No maintenance required. 2) Automatically optimize video/image file size It is possible to automatically identify the browser and convert videos and images to a size optimized for each format. Reduces weight while maintaining image quality. 3) Possible to reduce communication charges The more videos and images a site has, the heavier the page becomes, so reducing data capacity can help reduce communication charges. 4) Images and videos can be loaded according to the screen scrolling speed By loading videos and images as the screen scrolls, the perceived speed is improved and users can browse the site without stress. 5) Enables stable server operation By distributing from a server network (CDN server) distributed across multiple locations, we reduce the load on a company’s servers and prevent server downtime and delays. ■Effects of collaboration with various products of MicroAd Group By introducing Content Accelerator, you can promote the acquisition of new customers through UNIVERSE Ads and increase CVR by preventing users from bouncing and leaving the site. In addition, by using UNCOVER TRUTH’s Content Analytics and Eark together, we analyze users’ interests within the site and provide one-stop support for maximizing the customer’s LTV.
https://prcdn.freetls.fastly.net/release_image/64055/172/64055-172-4946253f653f0e45c9e4d20729d19bef-2046×1142.jpg As a group, MicroAd will continue to develop and provide new tools to support corporate marketing activities. *1 CDP / Abbreviation for Customer Data Platform. A platform that collects and integrates customer data from multiple data sources and analyzes that data to provide marketing and customer experiences tailored to each customer *2 LTV: Abbreviation for Life Time Value. An indicator that represents the benefits that customers receive during long-term relationships after they first use your company’s products and services
https://prcdn.freetls.fastly.net/release_image/64055/172/64055-172-6488107a89daca092ea26443611aa09b-1789×1276.png Microad Co., Ltd. Overview Company name Microad Co., Ltd.
Representative: Kentaro Watanabe, Representative Director, President and Executive Officer Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Business content Data platform business URL http://www.microad.co.jp/