Misuzu Co., Ltd. Announcing new products using natural stones lapis lazuli and turquoise! “The Nishiogi” i s a Japanese-made watch brand from Nishi-Ogikubo.

[Misuzu Co., Ltd.] Announcing new products using natural stones lapis lazuli and turquoise! Japanese-made watch brand “The Nishiogi” from Nishi-Ogikubo ​
Miss Co., Ltd. Press release: November 13, 2024 Introducing new products using natural stones lapis lazuli and turquoise! “The Nishiogi” is a Japanese-made watch brand from Nishi-Ogikubo. Now on sale at HANDA Watch World, which has 11 stores in major cities nationwide!
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Misuzu Co., Ltd. (Headquarters: Suginami-ku, Tokyo; President: Haruhisa Handa), which imports and sells watches, has released a new collection from the Nishiogi watch brand, which originated in Nishi-Ogikubo, that uses natural stones lapis lazuli and turquoise on the dial. New announcements of Natural Lapis Pharaoh, Natural Turquoise Pharaoh, Natural Lapis Queen, and Natural Turquoise Queen, as well as the re-release of the sold-out popular collections “Nishiogi no Komado” and “Nishiogi no Mado” in November 2024. It will be held on the 13th (Wednesday) of the month. The new Japanese watch brand “The Nishiogi”, which was announced like a comet in 2022, stands out with its unique design, materials, and techniques that set it apart from conventional products, as well as its high-quality, low-priced Japanese quality. It has gained popularity over time. The newly released collection is based on the popular series that uses 904L stainless steel called Super Stainless Steel, and uses natural lapis lazuli and turquoise for the dial, giving it a more premium finish. . ・About lapis lazuli & turquoise dial Lapis lazuli and turquoise are both gemstones with a very long history that have been prized in Egypt and other countries since ancient times, and they hold an important position in the jewelry industry due to their rarity, beauty, and historical value. . Compared to materials such as brass that are normally used for watch dials, these gemstones (semi-precious stones) are extremely difficult to process, and processing measures such as pulverizing them into a powder and then solidifying them are usually taken. is. However, The Nishiogi is particular about its natural texture, and uses sliced ​​raw stones for its dials with minimal processing. As a result, each piece has a completely different and unique look, proving The Nishiogi’s processing technology. ・About 904L super stainless steel 904L Super Stainless Steel is a higher quality stainless steel than 316L Surgical Stainless Steel, which is used for medical purposes. Originally used in the chemical field, 904L has excellent resistance to corrosion, rust, and acid, and can maintain its beautiful appearance for a long time even in harsh environments. Due to its hardness, it is a material that is difficult to process and has only been used in a small number of high-priced products. This model from The Nishiogi is a revolutionary performance model that uses 904L while being in the middle price range. Model introduction: Natural lapis pharaoh & natural turquoise pharaoh Image
URL: https://prcdn.freetls.fastly.net/release_image/68731/31/68731-31-8d25769e6de5cc8ba133094b86480060-1024×768.jpg (From the left of the image: Natural Lapis Pharaoh & Right of the image: Natural Turquoise Pharaoh) Size (approx.): Case diameter 42mm (excluding lugs) Movement: Mechanical automatic winding (MIYOTA Cal. 9015) Material: [Case] ​​904L super stainless steel (including bezel, buckle, crown), [Windshield] Sapphire crystal, [Dial] Lapis lazuli or turquoise (turquoise), [Strap] Silicon rubber Others: Water resistant to 10 ATM, diamond-cut hands and indexes, screw-in crown,
unidirectional rotating bezel, luminous, date calendar, made in Japan, serial number engraved Sales price: 198,000 yen (tax included) Model introduction: Natural lapis queen & natural turquoise queen
https://prcdn.freetls.fastly.net/release_image/68731/31/68731-31-8306e0181198cfca96ec4811b7f6fa38-1024×768.jpg (From the left of the image: Natural Lapis Queen & Right of the image: Natural Turquoise Queen) Size (approx.): Case diameter 36mm (excluding lugs) Movement: Mechanical automatic winding (MIYOTA Cal. 9015) Material: [Case] ​​904L super stainless steel (including buckle and crown), [Windshield] Sapphire crystal, [Dial] Lapis lazuli or turquoise (turquoise), [Bezel] Ceramic, [Strap] Calf leather Others: Water resistant to 10 ATM, diamond-cut hands and indexes, screw-in crown, unidirectional rotating bezel, luminescent, date calendar, made in Japan, serial number engraved Sales price: 198,000 yen (tax included) Model introduction: Nishiogi window
https://prcdn.freetls.fastly.net/release_image/68731/31/68731-31-1959276dfb6315004abfa004dfb3c735-1024×768.jpg (Image from left: Nishiogi window, white dial & Nishiogi window, black dial) Size (approx.): Case diameter 42mm (excluding lugs) Movement: Mechanical automatic winding (MIYOTA Cal. 9015) Material: [Case] ​​904L super stainless steel (including bezel, buckle, crown), [Windshield] Sapphire crystal, [Dial] Ceramic coating, [Strap] Silicon rubber Others: Water resistant to 10 ATM, diamond-cut hands and indexes, screw-in crown, unidirectional rotating bezel, luminescent, date calendar, made in Japan, serial number engraved Sales price: 165,000 yen (tax included) Model introduction: Nishiogi’s small window
https://prcdn.freetls.fastly.net/release_image/68731/31/68731-31-95e0aa51116f973d9654630d4ca5c17f-871×656.jpg (From the left in the image: Nishiogi small window, white dial & Nishiogi small window, navy dial & Nishiogi small window, black dial) Size (approx.): Case diameter 36mm (excluding lugs) Movement: Mechanical automatic winding (MIYOTA Cal. 9015) Materials: [Case] ​​904L super stainless steel (including buckle and crown),
[Windshield] Sapphire crystal, [Dial] ceramic coating, [Bezel] ceramic, [Strap] calf leather Others: Water resistant to 10 ATM, diamond-cut hands and indexes, screw-in crown, unidirectional rotating bezel, luminescent, date calendar, made in Japan, serial number engraved Sales price: 165,000 yen (tax included) About The Nishiogi
https://prcdn.freetls.fastly.net/release_image/68731/31/68731-31-6a0da759c5e1d6b61f30c25a2577f41e-1261×883.png Nishi-Ogikubo, Tokyo is a town for adults with particular preferences. From this city loved by many cultural figures The Nishiogi was born. With an unrestricted and flexible spirit, We create products with an edge. This is a new Japanese watch brand This is The Nishiogi. ■Official website https://the-nishiogi.com/