[Ryohin Keikaku Co., Ltd.] “MUJI Daikanyama” Grand Opening Ryohin Keikaku Co., Ltd. Press release: November 13, 2024 “MUJI Daikanyama” Grand Opening Following the opening of the clothing and miscellaneous goods area on October 11th (Friday), the household goods area will open on November 15th (Friday)
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Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo/President: Nobuo Domae), which operates MUJI, will open the household goods area of MUJI Daikanyama on Friday, November 15th. On Friday, October 11th, we opened a clothing and miscellaneous goods area that handles only “MUJI Labo,” which is positioned as a laboratory for pursuing the creation of MUJI’s basic clothing, but with the completion of the household goods area in a separate building. , the grand opening of “MUJI Daikanyama.” ■Experience-based household goods area with mainly care products The household goods area we are opening this time will feature a lineup of care products that are made from natural and naturally derived materials. We aim to be a store where health and beauty advisors are always on hand to conduct skin diagnoses while interacting with customers and suggest care products that are suitable for their skin and lifestyle. There is a sink in the store, so you can try out the scent and texture of shampoos and conditioners, the foaming of facial wash, etc. that you could not try at regular MUJI stores, and you can also try the scent and color of bath salts when dissolved in hot water. You can check the taste. ■Clothing and miscellaneous goods area specializing in “MUJI Labo*” The clothing and miscellaneous goods area that opened earlier is positioned as the flagship store of MUJI Labo, which has reevaluated the origins of clothing manufacturing and has evolved even further from the 2024 fall/winter season. We will express and disseminate the worldview of MUJI Labo, including the interior design and product displays. *MUJI Labo…Products with simple and sophisticated designs that take advantage of the power of nature and materials We achieve this through careful manufacturing with attention to detail. By continuing to experiment and take on challenges in manufacturing, we will lead to future MUJI products Let’s go.
