HiOLI Co., Ltd. “MILK STAR”, a new brand that explores the possibilities of milk, has landed in Kansai for the first time. The second permanent store will open at Hanshin Umeda Main Store on November 27th (Wednesday) with two types of limited edi

[HiOLI Co., Ltd.] “MILK STAR”, a new brand that explores the possibilities of milk, has landed in Kansai for the first time. The second permanent store will open at Hanshin Umeda Main Store on November 27th (Wednesday) with two types of limited edition milk sweets ​
HiOLI Co., Ltd. Press release: November 13, 2024 “MILK STAR”, a new brand that explores the possibilities of milk, has landed in Kansai for the first time. The second permanent store will open at Hanshin Umeda Main Store on November 27th (Wednesday) with two types of limited edition milk sweets. HiOLI Co., Ltd. (Setagaya-ku, Tokyo, President and CEO: Akira Hiraoka) will open the first permanent store in Kansai for the sweets brand “MILK STAR” that explores the possibilities of milk, on Wednesday, November 27, 2024. We will open in the Hanshin Food Hall on the 1st basement floor of Hanshin Umeda Main Store.
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HiOLI has so far developed sweets brands that pursue deliciousness with a focus on ingredients, such as craft ice cream (R) “HiO ICE CREAM,” craft butter sweets “Butters,” and cheese sweets “Yamano Cheese.” “MILK STAR”, which was launched on the 5th anniversary of HiOLI’s founding, is a sweets brand that explores the possibilities of milk, following butter and cheese. It was created with a focus on “milk,” which is essential for making delicious sweets, and with the desire for people to fully enjoy the uniqueness of milk and
by-products produced from milk.
https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-c1697456250ee4bf09d907258211a1b3-1028×680.jpg Following the Tokyo Gift Palette’s first permanent store (opened on November 12th), MILK STAR’s first permanent store in Kansai will be opened on November 27th (Wednesday). We will open at the Hanshin Umeda main store, where many people looking for value gather. In addition to 5 types of milk sweets, including milk madeleines where you can directly enjoy the taste of the ingredients, we will also offer milk pudding and cream puff milk that are exclusive to the second store, Hanshin Umeda Main Store. The moment you eat it, the flavor of milk that fills your mouth fills your mouth.It’s a product we’re proud of, and it’s packed with care and will make you think of someone special in your mind, “I want to gift it to that person.” At the Hanshin Umeda Main Store, which is known as the Hanshin of Food, we hope to bring smiles to as many people as possible through the “MILK STAR” sweets.
https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-b1edf4439e72f3818da82e445368ad9b-1028×680.jpg Through our Craft Sweets brand, we will continue to contribute to the creation of a sustainable environment by bringing out the potential of all dairy products, including by-products generated when manufacturing dairy processed products such as butter and cheese. We aim to create products that will be passed down to generations. ■Store overview MILK STAR Hanshin Umeda main store (permanent store) Grand opening on Wednesday, November 27, 2024 Hanshin Food Hall, 1-13-13 Umeda, Kita-ku, Osaka-shi, Osaka Prefecture, B1F Business hours: 10:00-20:00 (same as department store) ■What is MILK STAR
https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-a7c410b2ab4e5efce21b86c0b0c7b2ce-1378×1904.png NEW MODERN & TIMELESS There is always milk beside delicious sweets. Milk continues to evolve with the times, with not only milk from cows but also plant-based milk now commonplace. And we must not forget the existence of by-products produced during the milk processing process. In order for customers to enjoy the gentleness and strength of milk, we value a manufacturing approach that takes full advantage of the goodness of the ingredients and explores the potential of milk, the source of deliciousness. MILK STAR is a collection of sweets from various genres that connects smiles with milk. We strive to create a brand that is loved for a long time, with classic sweets that still feel new, yet still popular over time, functional, beautiful, and sophisticated enough to fit any era. . ■Product lineup
https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-95df674f540a785e4b65ce2767cc8a69-1028×680.jpg Milk pudding 1 piece 378 yen (base price 350 yen) *Refrigerated product A milk pudding made with plenty of milk from Biei, Hokkaido, which is rich but has a light and refreshing aftertaste. It has a good texture and you can feel the milkiness. A luxurious pudding that brings out the richness and mellow taste of milk.
https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-5cc9de1587e6fffaf2b1c8de6c493fdb-1028×680.jpg Cream puff milk 1 piece 378 yen (base price 350 yen) *Refrigerated product It has a fluffy texture and plenty of smooth and rich milk cream. You can even feel the milk in the choux pastry, which is made with milk from Biei, Hokkaido, and skim milk powder. This cream puff has a milky feel from both the outside and the inside.
https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-eb68b4a5d833e748a2d6ef5b29f9ba61-1028×680.jpg Milk Madeleine 4 pieces 1,296 yen (base price 1,200 yen) / 8 pieces 2,592 yen (base price 2,400 yen) You can feel the sweetness of elegant milk amidst the fluffy and light texture and the rich taste of burnt butter. Honey and lemon add a light scent. Enjoy the depth of flavor of madeleines baked with simple ingredients. • Lemon madeleine 4 pieces 1,296 yen (base price 1,200 yen) • Milk cookies 5 pieces 1,080 yen (base price 1,000 yen) • Brioche milk cream 1 piece 432 yen (base price 400 yen) *Refrigerated product • Rich milk cake 1 piece 486 yen (base price 450 yen) *Refrigerated product ■Package design commitment
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https://prcdn.freetls.fastly.net/release_image/43152/71/43152-71-fbcd66ad04d3054b82fdb759aabb869c-1028×680.jpg “MILK STAR” is designed with the brand color blue reminiscent of the skies and seas of Scandinavia, which was an inspiration when thinking about the brand, so that people can enjoy not only the taste of the sweets, but also the way they look at them and receive them as gifts. did. Please feel free to use this product as a gift for a friend or loved one, whose packaging gives off a sense of modernity and elegance. 【MILK STAR】 Website https://milkstar.jp Instgram
https://www.instagram.com/milkstar_jp [HiOLI Co., Ltd.]
https://hioli.co.jp/ HiOLI Co., Ltd. is a craft sweets company founded in April 2018 with the vision of “MAKE HAPPY TIME MORE THAN EVER.” Craft ice cream (R) “HiO ICE CREAM” in April 2019, craft butter sweets “Butters” in April 2020, and cheese sweets “Yama” in November 2022. Started “Nochis”. We manufacture craft sweets using upcycled skim milk powder, which is a byproduct of the butter manufacturing process. A craft sweets company that handles everything from planning to development/manufacturing, valuing three craft approaches: “Focusing on materials,” “Micro-batch manufacturing,” and “Manufacturing that shows the face of the producer.” We also focus on regional revitalization projects through collaboration with farmers and companies across the country.