UGG announces second campaign featuring Post Malone

UGG announces second campaign featuring Post Malone ​ Deckers Japan LLC Press release: November 13, 2024 UGG announces second campaign featuring Post Malone Ugg and Post Malone unveil the next chapter in their joint creative vision: “POST vs. POST” featuring UGG’s new style
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Tokyo (November 13, 2024) – A global lifestyle brand based in Southern California UGG (a division of Deckers Brands [NYSE: DECK]) has been nominated for nine Grammy Awards and is certified Diamond Post Malone We have announced the second round of our global campaign. This campaign was created by his friend and creative lead Ramez “Mezzy” Silyan It is conceived through the perspective of This partnership is being rolled out through a global campaign, the second part of which has now been released. UGG men Heritage Pull-On TrailGazer In addition, a collaboration is planned to create “Feel House,” a retail space in Los Angeles at the end of this month where you can experience the world of UGG in a multi-sensory way. “Creativity and community are at the heart of what I do,” said Post Malone. “That’s why it was such a special experience for me to be able to create this new campaign with my friends and the brand UGG, which I have loved for many years since high school.” From creative collaborations to behind-the-scenes work, Post is aproducer and campaign co-creator. Ramez “Mezzy” Silyan , a longtime stylist Catherine Hahn , photographer Adam DeGross We value the community in all of our activities, including our friends. He is known for being genuine with his peers and fans, and is known for his genuine interactions both online and in person. “Continuing our collaboration with Post, it was a smooth transition to work with the iconic UGG brand . ” and Mezzy is telling. “UGG and Post are both instantly recognizable brands, so I needed to find something in common between them. I immediately had a vision for Post as the ‘lone cowboy’ of the Old West. It felt like a natural fit to incorporate Post’s current effortless, contemporary country style with a nod to classic 1960s spaghetti western films.” Once again conceptualized and photographed by his friend and co-creator Mezzy, the global campaign Post vs. Post features Post’s self-examination, in what appears to be a duel, but ultimately a struggle for himself. They are depicted as being satisfied and confident. The campaign video is reminiscent of vintage Western movies, with Mezzy and his team using 35mm film and a zoom lens that was used years ago to blend period aesthetics with modern sophistication. I did. Regarding the inspiration for the campaign, Mezzy said “I wanted to create a stylish work that emphasizes the genre, rather than something like a traditional advertisement.I aimed for a result that would inflate expectations while skillfully subverting them.” says. Stylist Catherine Hahn also perfectly coordinated Post’s look. “Post vs. Post” will be rolled out globally through PR, social media, outdoor advertising, and UGG stores and official websites. This Post Malone campaign features the bold and innovative new Heritage Pull-On TrailGazer. UGG has pulled vintage Classic Ultra Boots from its archives as inspiration for its all-weather, style-forward designs. Featuring enhanced waterproofing and signature UGG design codes such as twin seams, sun-inspired logos and twin faces, this fashion-forward hybrid boot combines fashion and function. . You’ll want to wear them for long periods of time, and you can wear them in a variety of environments. Purchases can be made at UGG directly managed stores and authorized retailers nationwide, or on the UGG official website ( https://bit.ly/40LUDuj You can purchase it at ). For details, please call toll free 0120-710-844.
https://prcdn.freetls.fastly.net/release_image/3434/688/3434-688-0b3dc18cfc021d9e7335e1852257bffa-1080×227.png ● Heritage Pull-On TrailGazer are boots with high cold protection that keep your feet warm even in cold regions of -20ºC. The waterproof full-grain leather upper and seam shield construction provide excellent waterproof performance and protect your feet even in bad weather. The collar is lined with sheepskin and the inside is lined with a soft UGGplush(TM) blend, giving your feet the luxurious comfort that only UGG can provide. The outsole uses white spider rubber that increases grip, so you can feel confident even on slippery roads. About UGG Founded by Australian surfers on the California coast in 1978, UGG is a global lifestyle brand known for its iconic classic boots. It was worn by Hollywood celebrities, fashion editors, and soon spread all over the world. Since then, UGG has designed and sold footwear, apparel, fashion accessories and homeware with an
uncompromising commitment to quality and craftsmanship. In partnership with leading retailers around the world, we operate concept and outlet stores in major cities around the world including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, with annual sales exceeding $2 billion. We are realizing this. For more information, please visit . #FeelsLikeUgg About Post Malone Nominated for nine Grammy Awards, Dallas, Texas artist Post Malone has been rewriting history, blurring boundaries, and taking the internet by storm with every move he makes. He first appeared in 2015 with genre-less songs that sparked a movement, and released the diamond-selling “Congratulations (feat. Quavo),” which went on to top the Billboard Top 200. They have received countless multi-platinum certifications around the world and have broken records one after another with hits that have dominated the Hot 100. Post Malone, who writes or co-writes all of his songs, is one of the literary geniuses of our generation. Recently, from his sixth album “F-1 Trillion” released on August 16th, “I Had Some Help” with Morgan Wallen and “I Had Some Help” with Blake Shelton (Blake Shelton) are released. Pour Me A Drink” released two songs. “I Had Some Help” stayed at No. 1 on the Billboard Hot 100 for six consecutive weeks, making it the “longest No. 1 song in 2024.” In 2023, his fifth album “AUSTIN” will be released. In the same year, they were nominated for a Grammy Award for Best Pop Duo/Group Performance for “I Like You (A Happier Song) (with Doja Cat),” their 10th nomination in 6 years. In 2022, Post released his fourth album, Twelve Carat Toothache, which became his fourth consecutive top 5 hit on the Top 200. In addition, “Sunflower – Spider-Man: Into the Spider-Verse (feat. Swae Lee)” won the “Recording Industry Association of America (RIAA) highest certified single in history” and was awarded a double diamond (20x platinum/20 million yen) in the United States. equivalent to sales). This is a first in history and makes it the biggest single of his generation. In 2019, their third full-length album, Hollywood’s Bleeding, reached platinum status and ultimately became triple platinum, staying at number one on the Billboard Top 200 for four weeks, and the triple platinum beerbongs. & bentleys” was a huge success. With “Beerbongs & Bentleys,” Post broke a record that had stood for 54 years. He had nine songs chart in the top 20 of the Hot 100, making him the most songs ever to chart in the top 20 of the Hot 100. Furthermore, the record for the most simultaneous Top 40 hits on the Hot 100 was broken with 14 songs. Post’s catalog includes the Grammy-nominated Rockstar (feat. 21 Savage) (Diamond), Sunflower – Spider-Man: Into the Spider-Verse (feat. Swae Lee) (2x Diamond), I Fall Apart” (Diamond), “Psycho (feat. Ty Dolla $ign)” (Diamond), “White Iverson” (Diamond), “Better Now” (Diamond) etc. are included. It all started with his 2016 debut, Stoney. It is said that his record will never be surpassed in the future, and artists and audiences around the world have fallen under his spell, and Post Malone continues to perform without stopping. # # # [Credit] UGG / Deckers Japan TEL: 0120-710-844 URL: http://www.ugg.com/jp/ Campaign and product images: https://xgf.nu/A7X3G Campaign photography credit: Adam DeGross Campaign video credit: Ramez “Mezzy” Silyan