MHD Moët Hennessy Diageo Inc. Flower artist Nobu Higashi will take the stage to talk about the secrets behind the creation of the 2nd collaboration “Glenmorangie 23 Years by Azuma Makoto” launch party held.

MHD Moët Hennessy Diageo Co., Ltd. (2024.11.15) MHD Moët Hennessy Diageo Ltd. Flower artist Nobu Higashi takes the stage to talk about the secrets behind the creation of the second collaboration, “Glenmorangie 23 Years by Azuma Makoto”, held at the launch party. An art piece that reproduces the flowers on the bottles colors the venue and creates a mysterious atmosphere. in a space MHD Moët Hennessy “Glenmorangie”, a highland single malt Scotch whiskey handled by Diageo Inc. (Kanda Jimbocho, Chiyoda-ku, Tokyo), is a collaboration bottle with world-renowned flower artist Nobu Higashi, “Glenmorangie 23 Years Old by Azuma Makoto”. To celebrate the launch of “, a party was held at Tokyo Edition Ginza “Punch Room Tokyo”. Mr. Nobu Higashi took the stage at the party, and we enjoyed talking about the details behind this work and the secrets behind its production. Special guests on the day included Harry Sugiyama, Takuro Ohno, and Yuki Furukawa, who regularly drink Glenmorangie. We celebrated the launch of “Makoto”.
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This collaboration was created in 2021 by Dr. Bill, who hit it off with Mr. Azuma and his fellow creators, and was keen to collaborate with Mr. Azuma again in pursuit of the possibilities of expression through plants. realization. Inspired by Scottish nature, the work was created using over 200 types of flowers, with the theme of “the universe” encompassing the earth, sky, and all of the natural world. At the venue, an art piece that recreated the flowers decorated on the bottle, created especially for the party by Mr. Nobu Azuma, will be on display. The guests who came to the party enjoyed “Glenmorangie 23 Years Old by Azuma Makoto” and were captivated by the mystical space created by various plants and flowers. Nobu Higashi said, “The first installment in 2018 was an approach to express what Dr. Bill had created in his work, but this second installment will involve visiting a distillery for the first time, and learning from the selection of materials used in making whisky. I was blessed with the opportunity to share the taste with you. We chose natural materials such as beehives, soil, moss, and tree bark. It was a truly enjoyable and inspiring time working with Dr. Bill, who is free and full of curiosity. ” and revealed the secret behind the production with Dr. Bill Ramsden, Glenmorangie Chief Distillery and Manufacturing Officer, which excited the audience. “Glenmorangie 23 Years Old by Azuma Makoto” can be enjoyed both visually and tastefully. Please take this opportunity to experience the taste just like the beautiful visuals. Guests who visited “Glenmorangie 23 Years by Azuma Makoto”
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-83f69f797e33c618f2156344dd5f578b-1331×2000.jpg ▪Nobu Higashi Whiskey and flowers are both art of time. Whiskey is an art that takes a long time and can exist for a long time, whereas flowers are an ephemeral art that lasts only about 10 days.
GLENMORANGIE 23 YEARS BY AZUMA MAKOTO was born with ephemeral art. I definitely want to enjoy it straight at the end of the day. I really sympathize with and respect Dr. Bill’s brand Glenmorangie, his free spirit, and his unconventional approach to manufacturing. It is a relationship that I will continue to cherish in the future.
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-c08923a165e24887bcbd37ba3a7cafa3-1331×2000.jpg ▪Harry Sugiyama My first impression of GLENMORANGIE 23 YEARS BY AZUMA MAKOTO was surprisingly kind. I had originally imagined it to be quite spicy, so I was expecting a strong flavor similar to the English term “PUNGENT,” but in reality, I got a warm and gentle impression that seemed to envelop people. Every time I took a bite, I discovered something new. I put it in my mouth and rolled it around for a few seconds, and after a few seconds, the scent of bright flowers spread out with the warmth of the earth, reminiscent of Azuma’s works. It was a truly luxurious experience, and I couldn’t help but want to compare it with other drinks. I also think that being able to hear directly from Mr. Azuma and hear about what he saw and felt in Scotland, and what thoughts he had in creating this work, made it even more enjoyable. It was a lifelong reward in my daily life. Congratulations on your masterpiece.
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-1ddd3faff55fa0ae612b2a315ba9fb26-1044×1569.jpg ▪Takuro Ohno In a completely different atmosphere and space from the previous Glenmorangie, we listened carefully to Mr. Higashi’s story, looked at his works, and enjoyed GLENMORANGIE 23 YEARS BY AZUMA MAKOTO in a relaxed manner. Not only the deep spiciness and floral notes, but also the aroma of earth, roots, tree bark, and the condensed essence of life, which made me realize once again that whiskey is a “living thing.” I strongly sympathized with
Glenmorangie’s attitude as a brand that supports all kinds of challenging spirit, and a new side of Glenmorangie that always continues to take on new challenges.
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-3f6e6502d307d54ec6f92bc549e0eb22-1331×2000.jpg ▪Yuki Furukawa The beauty of the bottle design first caught my eye. The deep and complex flavor evoked by the design, which seems to be integrated with all of nature, was impressive. I’m a big whiskey fan, and I have a lot of whiskey at home, but just having a bottle at home makes me want to look at it all the time. GLENMORANGIE 23 YEARS BY AZUMA MAKOTO is absolutely straight forward and I would love to drink it again while looking at the bottle at my favorite bar. “Glenmorangie 23 Years by Azuma Makoto” launch party
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https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-b8eb2e5e158ad29def3b4d9b31dff7d9-948×324.png Product overview
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-4e5170748e93296487cf25d065490812-2027×2700.jpg ・Product name     : Glenmorangie 23 years by Azuma Makoto ・Suggested retail price: 182,000 yen (tax excluded) / 200,200 yen (tax included) ・Capacity     : 700㎖ ・Alcohol content: 46 degrees (non-chill filtered) ・Aging barrel    ： Bourbon barrel 8 years, white wine barrel          (Chardonnay, Meursault, Burgundy) 15 years Scientist revolutionizing whisky Dr. Bill Lumsden Glenmorangie Chief Distillation and
Manufacturing Officer
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-946a5818c35f6857e66a834d678efa00-626×417.jpg As chief distiller and production manager at Ardbeg and Glenmorangie distilleries, he is involved in all whiskey production. He has a scientific background with a doctorate in biochemistry, experience working with whisky, and artistic sense, demonstrating his talent and winning numerous awards as one of the world’s leading whiskey creators. It has revolutionized the whiskey world and is making a name for itself. He always has the idea of ​​breaking down the fixed concept of “what if… then…”, and with his flexible ideas, he is a pioneer in wood management, experimenting with various carefully selected barrels and techniques for additional aging. Widely known for. He travels to wine and spirit producing regions around the world, constantly searching for the best barrels to give his whiskey its unique character. Glenmorangie
https://prcdn.freetls.fastly.net/release_image/6986/766/6986-766-8fd80d17ded0435573735e4b5185a10a-633×475.jpg A “nice and delicious” single malt whisky. Glenmorangie was born in the Highlands of Scotland in 1843. Glenmorangie’s characteristic fruity and gorgeous flavor is produced in Scotland’s tallest pot still. Our single malt whisky, aged in the finest oak barrels and carefully finished by the expert craftsmanship of Tain men, is highly acclaimed as a pioneer in fusing tradition with the latest technology. WEB: https://www.mhdkk.com/brands/glenmorangie/sp/ LINE: http://bit.ly/3vAxSaP Facebook:
https://www.facebook.com/glenmorangieJapan