【TOPPAN HOLDINGS CO., LTD.】 TOPPAN Opens “Surface Park(TM),” a Space for Co-Creating Surface Designs for Various Products
TOPPAN HOLDINGS CO., LTD. Press Release: August 28, 2025 TOPPAN Opens “Surface Park(TM),” a Space for Co-Creating Surface Designs for Various Products Utilizing the knowledge of materials and spatial design accumulated over many years in the building materials business, we embody the vision of new product development and co-create valuable CMF designs. TOPPAN Corporation (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Satoshi Oya; hereinafter referred to as TOPPAN), a group company of TOPPAN Holdings, began operating “surface park(TM)” in August 2025 at the TOPPAN Building Materials Products Co., Ltd. Kashiwa Factory in Kashiwa City, Chiba Prefecture, where product design developers from the construction, automotive, and electrical appliance industries co-create CMF designs*1 for products. “surface park™” is a library space where designers can directly access tens of thousands of actual materials, such as wood and stone, accumulated by TOPPAN through its building materials business, as well as related information such as market data and consumer trends, and “co-create ideas based on materials.” In this facility, designers can work on design work based on product CMF design with facilitators with TOPPAN’s spatial design expertise, which has been proven in homes, commercial facilities, and offices. In addition to spatial designs using traditional building materials for homes and commercial facilities, we also propose valuable designs that solve problems in lifestyle-related markets such as automotive products and electrical appliances.
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https://prcdn.freetls.fastly.net/release_image/33034/1744/33034-1744-a667e415e5ef772ef1cc170d1d38fa7a-373×249.png Image of “surface park(TM)” (C) TOPPAN Inc.
https://prcdn.freetls.fastly.net/release_image/33034/1744/33034-1744-743eebbacdffabc943407ee13f93fbb0-550×367.jpg Image of “surface park(TM)” (C) TOPPAN Inc. ■ Development Background In recent years, customer needs have become significantly more diverse, making it difficult to meet rapidly changing market expectations and maintain competitiveness with the traditional, uniform product supply approach (product-out). To transform a company’s superior materials and advanced technologies into the value customers truly desire and develop new applications and markets, a new approach is required: accurately identifying the unmet needs of the market and customers, using these as a starting point to co-create ideas with customers and quickly realize them. With nearly 70 years of experience in the building materials business, TOPPAN has proposed CMF designs based on trend analysis in the interior design scene both in Japan and overseas. Now, we have established “surface park(TM)” as a strategic base for realizing new value co-creation not only in the interior design scene but also in lifestyle-related markets such as automotive products and electrical appliances. ■Features of “surface park(TM)” ・Design work can be done while touching the actual materials This library space allows visitors to directly experience tens of thousands of actual material samples (wood, stone, textiles, etc.) and the vast amount of information related to them that TOPPAN has accumulated over nearly 70 years in the building materials business. It provides an exploratory environment where visitors can easily compare and consider the texture, color, luster, and coordinating capabilities of materials from multiple perspectives, making it easy to discover the new charms and potential possibilities of each material. ・A unique workshop-style development process centered on “dialogue” and “co-creation” We provide a consistent co-creation workflow in a workshop format, from sharing the client’s challenges, setting the development theme, selecting materials, generating ideas, concretizing the concept, and even considering appealing content. Together with TOPPAN’s expert facilitators, we can facilitate active communication and uncover previously unnoticed needs and ideas through a development process. ・Support for the creation of presentation tools that will enhance the final product and its appeal To maximize the appeal of the design concepts and selected materials born in the co-creation workshop, TOPPAN will utilize its printing technology and decoration know-how to support you in incorporating them into the final product, including reproducing realistic textures and colors and considering new ways of expression. We provide market information to effectively communicate the selected materials and design proposals, create original “material boards,” and create appealing presentation tools tailored to the development theme and target customers, helping to build consensus within the company and improve their appeal during business negotiations. ■Future Goals Using “surface park(TM)” as a starting point, we will further strengthen our joint development of products and services that meet the needs of diverse industries. We hold co-creation workshops with clients in a wide range of fields, including not only building and interior materials but also mobility, electrical appliances, food, and healthcare, based on their respective business challenges and market opportunities. By sharing a consistent value co-creation process, from exploring new materials and creating design concepts, to realizing prototype images and developing decorative expressions with an eye toward market introduction, we support clients in innovating their product development and improving their market competitiveness. Furthermore, we aim to further accelerate the creation of new market value by serving as a
company-wide innovation hub that supports surface design and product development in the diverse business fields of the entire TOPPAN Group. ■Overview of “surface park(TM)” Name: surface park (TM) Address: TOPPAN Building Materials Products Kashiwa Factory, 945 Toyoshiki, Kashiwa City, Chiba Prefecture Available Hours: Weekdays 10:00 – 17:00 (Reservations Required) Visitors are requested to apply in advance. Visitor application URL:
https://forest.toppan.com/form/C-lab_privacy.html Facility area: 570 square meters Capacity: Maximum of approximately 15 people Main areas: Material display area, design verification area, conference room Major equipment: Large monitor, light source for color evaluation *1CMF Design A design technique that enhances product appeal and brand value by combining the three elements of design: color, material, and finish. * The product and service names mentioned in this press release are trademarks or registered trademarks of the respective companies. * The contents of this press release are current as of the date of publication. They may be subject to change without notice. The End Press release attachments