111 secrets from behind the scenes of “Kai.” Hoshino Resorts has released the mook book “Hoshino Resorts: The Secrets of Kai 111,” with full cooperation from the resort.
Hoshino Resort Press release: August 28, 2025 To Members of the Press 111 secrets that take you behind the scenes of “Kai.” Hoshino Resorts has released the mook book “Hoshino Resorts: The Secrets of Kai 111,” with full cooperation from the resort. Make your hot spring trip 100 times more enjoyable! This book reveals for the first time the reasons behind their meticulous hospitality and unique initiatives. Image
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hospitality rooted in the local community. We have now created a mook book that focuses on KAI’s unique brand value and the various initiatives to enrich guests’ experiences. We hope that through this book, more people will learn about the little-known behind-the-scenes aspects of KAI and the profound appeal of hot spring inns, and that it will serve as an opportunity for them to rediscover the joy of hot spring travel. Kai’s delicate attention to detail, as introduced in this book This book is notable for its focus on details that are usually overlooked, such as the hospitality details of each facility and the collaboration within the organization, which have rarely been publicly disclosed on official websites or in guidebooks until now. For example, the following unique initiatives of KAI are revealed as secrets: Secret Example) Secret 08: Kai has a unique way to replenish the 800ml of fluid lost when bathing in a hot spring. ・Secret 16: There’s a special bed that can only be experienced in “Kai” ・Secret 35: “Kai”‘s policies are decided at the summit ・Secret 46: They’re wearing uniforms, but they’re not all the same. Each one has its own unique meaning.
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https://prcdn.freetls.fastly.net/release_image/33064/1738/33064-1738-7b83b71588ca2a72c79ab922b899e0e2-2464×1721.jpg This book will be placed in KAI facilities nationwide We will be installing these guides in KAI guest rooms across the country so that the approximately 500,000 guests who stay at KAI resorts each year can enjoy them while they’re there. We decided to install these guides so that guests can refer to them as a guidebook that will make their stay many times more enjoyable, or use the information to help them plan their next hot spring trip. Overview Book Title:Hoshino Resorts: The Secrets of Kai 111 Published by:EDITORS Co., Ltd. Release Date: August 28, 2025 Release Date: August 28, 2025 Number of pages: 128 pages URL:https://editorsinc.jp/2025/08/25/hoshino_kai111/
https://prcdn.freetls.fastly.net/release_image/33064/1738/33064-1738-9242d9b53bc18105590a92df69329617-1909×2700.jpg What is the world “Kai” is a hot spring inn brand operated by Hoshino Resorts with 23 facilities nationwide. Under the theme of “Classic, yet fresh,” the resort pursues hospitality tailored to modern needs while embracing the changing seasons, Japanese aesthetics, and traditions. The resort also features “Local Experiences” where guests can experience the traditional culture and crafts of each region, as well as “Local Rooms” where guests can experience the local culture. KAI Matsumoto in Asama Onsen, Nagano Prefecture, is scheduled to reopen in the summer of 2026, followed by KAI Kusatsu in Kusatsu Onsen, Gunma Prefecture, in the spring of 2026, and KAI Miyajima in Miyajimaguchi Onsen, Hiroshima Prefecture, in the summer. URL: https://hoshinoresorts.com/ja/brands/kai/
https://prcdn.freetls.fastly.net/release_image/33064/1738/33064-1738-d290e1f774f5965d0586b04add7cba62-1182×1182.jpg For more information about this release
